Google Head of Search Spam Matt Cutts posted a video today answering how Google goes about evaluating which new search algorithms they use and which they throw away or adapt. The question was posed by James Foster of Sydney, Australia who asked: What are some of the metrics that Google uses to evaluate whether one iteration […]
We and our clients have relied on keyword reports for so long that we're now using (not provided) as a crutch. This post offers 10 ways you can use Google Analytics to prove your SEO value now that those keywords are gone.
Link-based SEO techniques are gradually giving way to other practices as our industry goes through a content marketing phase. While everyone’s on board with it, few consider how content truly fits into their digital strategy and why they are doing it. For many, content is simply a link generation tactic, which has replaced link exchange, paid directories, link networks and will eventually be replaced itself.
"Make no mistake. Plenty of sites — big brands included — willingly do things in an attempt to rank better on Google that go past SEO tactics that Google itself considers acceptable. However, there’s also no better poster child for how complicated and confusing Google’s rules can be than the fact that Google has had to punish itself with penalties over and over again."
“I swear I didn't mean to violate Google's Quality Guidelines... well, except that one time."
Google penalize your website due to "bad" SEO?
Did Penguin slap you down and now you need to remove all those spam links?
Who knows more about how to get out of a Google penalty? Some guy who has been penalized and says Google changed the rules, or someone who knows better, has never been penalized - ever, and has helped many recover…
Google issues lots of different manual actions or penalties on sites for various reasons. But not all those manual actions lead to a ranking demotion in Google. Google's Matt Cutts said this on Twitter...
Expectations of returns can be high for SEO work, despite the fact that it can take several months to really get best practices ingrained. In today's Whiteboard Friday, Rand shows us four ways to mitigate the gap between expectations and effort.
Enough has changed about keyword targeting that it's high time we offered a refresher. In today's Whiteboard Friday, Rand lays out best practices for targeting, and clears the air about density and cannibalization in today's world of search.
"I’m beginning to see a pattern. The same SEO content done over and over again. It’s being force fed into my face, and it’s missing my mouth, because its already cheek-to-cheek full of the same shit."
To me, it seems like there are fewer than a dozen people in SEO who actually do some thinking. The rest just parrot what they have read and it becomes accepted as gospel. Sometimes it is good info, but more often than not, pure BS.
"We need to focus more on pleasing our readers and less on pleasing the search engines. Search engines might not crawl the no-follow links, but the referral traffic into your website via these links will be considered valuable. So, stop worrying and love your no-follow links. If it’s linking to a relevant information, don’t hesitate for a single moment."