Real SEO

Keywords, incoming links, or blog content, the pursuit of high quantities of everything is counterproductive and can be destructive to your SEO strategy...

http://kercommunications.com/seo/series/more-is-not-always-better/

from KerCommunications.com

Short Statements about Search, Webpages, and SEO Rules that might help in optimization for those sites.

Be excellent: http://www.seobythesea.com/2013/05/seo-rules/

Most good SEOs will tell you that keywords are just one of many things you should look at when measuring how your website is doing...

If Not Keywords, What SHOULD you be looking at?

http://kercommunications.com/seo/wasting-time-worrying-about-keywords/

Some of the best links from authoritative websites can be very difficult to get. Learn how to get these editorial links properly to build your SEO & traffic

Are you prepared for the impending "next generation" of Google Penguin? Google is about to turn the knife a little more on manipulative techniques that aim to improve search visibility. Here are some of the potential factors Google may consider.

http://searchenginewatch.com/article/2260002/Google-Penguin-the-Second-Major-Coming-How-to-Prepare

Focusing solely on Author Rank may blind us to tracking Google's progress and building what is truly important. Authority.

http://www.blindfiveyearold.com/build-your-authority-not-your-author-rank

This is probably one of the more common questions I get from clients and greenie SEOs when embarking upon a link building campaign.

The problem with this question is, there’s not a ‘perfect answer’ as it depends on the keywords you are optimizing and trying to drive traffic for...

http://vysibility.com/what-does-a-natural-link-portfolio-look-like/

Google's new Penguin 2.0 update rolled out today. The new version of the algorithm update has new improved capabilities to stop link spam.

Read More about the Google Penguin 2.0 Algorithm Update...

If you’re like most SEOs, you spend hours each week reading the latest SEO tactics and search engine tidbits. We spend hours learning, but does 90% of it change what we actually do - that is, the basic work of ranking a web page for search?

This is the story about how I doubled (and even tripled) revenue for them by following a simple, easy, yet unconventional approach that anyone — even you — can implement starting today...

More: http://searchengineland.com/how-to-double-your-revenue-with-seo-157799

Nobody is perfect, and nobody can be 100% right all the time. But some SEOs and online marketers should think about whether or not they can really do this work well enough to actually sell it to others...

Discuss it here...

Are you confused about the difference between Penguin and an Unnatural Links penalty? Not sure whether you should be disavowing your links? Wondering whether you should file for reconsideration? Well...you're not alone!

So you want to rank locally? If you have already worked hard to add a few citations, complete your on-site local optimization, acquire customer reviews, and build some locally relevant links, well, now it's time to shift your focus.

"At the end of the day it's not really Google giving brands preferential treatment. It's the simple fact that they have more authority..."

All of this being said; which would I choose? That's a bit of a no-brainer and any SEO that's worked a larger brand knows that it is indeed a lot easier to rank things with a larger brand...

Read it at: http://searchnewscentral.com/20130404406/Latest/does-google-give-big-brands-a-pass.html

Last month, an excerpt from Eric Schmidt’s forthcoming book came out where he discussed how identity and authorship might be used to better rank search results.

http://searchengineland.com/author-rank-authorship-rankings-that-eric-schmidt-book-quote-153253

“This is not one of those automated “type in your URL and we’ll tell you a bunch of things that don’t mean much” free SEO analysis tools you may have tried. Those are OK for checking some of the basic technical things, but more often than not, they are simply a sales tool designed to give false warnings to scare you into hiring the provider of the “free” analysis…”

Read more: http://kercommunications.com/seo-services/seo-audit-website-review/

"If you find a company you are about to hire has 3 or more domain properties, you have to ask yourself, why do they need 3 or more domains? Branding your company across multiple 3rd party platforms is an acceptable practice, for example, a Facebook page, Twitter account, third party blog platforms. But buying up multiple domain names with nothing but keywords. This is not an acceptable practice in web world. This is SPAM!"

http://www.craigthegraphicartist.com/multiple-domain-keyword-stuffing-dont-be-a-spammer/

No sermon here: Do what you feel is right for your business. But do it with an eyes-open understanding of the risks..