Is Google sacrificing quality in return for greater diversity?Econsultancy (blog)'Domain Clustering' is a Google update that was never officially announced, but one which has the potential to impact the search marketing landscape.
Google Makes Non-Desktop SEO an Absolute Necessity Search Engine Watch I have seen many agencies espousing the benefits of having a mobile SEO strategy based on creating differentiated, purely mobile experiences but i to me that as...
Econsultancy (blog) Three steps to developing inbound marketing personas Econsultancy (blog) Segmentation is key for content marketing success nowadays, and as all your marketing messages need to speak to business pains, you need to ensure you...
In a world filled with distractions, an effortless user experience is becoming a more desirable quality. Google is working to create the most effortless experience ¬– one that proactively delivers information before you even think to search for it.
I was pleased to be part of a great panel at SMX London on prioritizing your search marketing efforts. It included SEO veterans Mikkel deMib Svendsen of deMib.com, Julia Longdon of ContentMango and Dave Davies of Beanstalk.
You finally created that epic piece of content, published it and after 1 week of anxious waiting, and somehow there are still no reactions to it. Before we go ahead and start believing that our content actually sucks, it’s worth taking a second look to really figure out what the problem is...
"I've been sifting through the materials Google recently published for designers and developers starting to produce apps for Glass.
I'll be working with a team of developers to build a prototype app for Glass. This first post is a roundup of the thinking and research I've been doing to prepare, and the second post will describe the project itself along with the process we'll be using to design and build the prototype..."
"Do you really think people think “Gee, I really need to find a new pair of sunglasses, I should visit freecrappylinksdirectory.com and navigate six levels deep to find some sunglasses sites!” Nobody is actually using those sites..."
Is Link Building Dead? 3 Tips For Link Builders Post-Penguin 2.0 Search Engine Land google-matt-cutts-links-1364992271 ”We've detected that some of the links pointing to your site are using techniques outside Google's Webmaster Guidelines….”
Matt Cutts heads Google’s web spam fighting team. Unofficially, he’s Google’s chief debunker. If someone seems to be talking smack about Google, Matt will often turn up with a polite clarification. When and why does he react? This is Search Engine Land’s guide, based on years of observations..
For the last two years, the 100+ Mozzers have been working to transform this company to the next stage of our evolution. Today, that incredibly demanding, intense, but ultimately rewarding process is complete.
“This is not one of those automated “type in your URL and we’ll tell you a bunch of things that don’t mean much” free SEO analysis tools you may have tried. Those are OK for checking some of the basic technical things, but more often than not, they are simply a sales tool designed to give false warnings to scare you into hiring the provider of the “free” analysis…”