We and our clients have relied on keyword reports for so long that we're now using (not provided) as a crutch. This post offers 10 ways you can use Google Analytics to prove your SEO value now that those keywords are gone.
Link-based SEO techniques are gradually giving way to other practices as our industry goes through a content marketing phase. While everyone’s on board with it, few consider how content truly fits into their digital strategy and why they are doing it. For many, content is simply a link generation tactic, which has replaced link exchange, paid directories, link networks and will eventually be replaced itself.
"Make no mistake. Plenty of sites — big brands included — willingly do things in an attempt to rank better on Google that go past SEO tactics that Google itself considers acceptable. However, there’s also no better poster child for how complicated and confusing Google’s rules can be than the fact that Google has had to punish itself with penalties over and over again."
“I swear I didn't mean to violate Google's Quality Guidelines... well, except that one time."
Google penalize your website due to "bad" SEO?
Did Penguin slap you down and now you need to remove all those spam links?
Who knows more about how to get out of a Google penalty? Some guy who has been penalized and says Google changed the rules, or someone who knows better, has never been penalized - ever, and has helped many recover…
The best ideas for "building links" seldom arrive whilst you are sat there thinking of ways you can build links. I don't mean to start off on the wrong foot here and provide you with one of those posts that proclaims "just hit publish" and links will rain down from the sky if your content is "great" enough.
It wasn’t all that long ago that our world came crashing down around us. In a very short span of time, Google took keyword research and ripped out its heart and shoved it down its throat. Then, it put all our keywords through a meat grinder.
"I’m beginning to see a pattern. The same SEO content done over and over again. It’s being force fed into my face, and it’s missing my mouth, because its already cheek-to-cheek full of the same shit."
To me, it seems like there are fewer than a dozen people in SEO who actually do some thinking. The rest just parrot what they have read and it becomes accepted as gospel. Sometimes it is good info, but more often than not, pure BS.
"We need to focus more on pleasing our readers and less on pleasing the search engines. Search engines might not crawl the no-follow links, but the referral traffic into your website via these links will be considered valuable. So, stop worrying and love your no-follow links. If it’s linking to a relevant information, don’t hesitate for a single moment."
You don’t want more traffic. You might think you do, but you don’t. SEO firms will promise it to you. Marketing agencies will show you gorgeous looking case studies: “We increased traffic by 1,115%!” You will read blog post after blog post after blog post promising that if you just do X, Y and Z […]
Google's Webspam Team has been telegraphing for nearly a year that they are coming after sites that are using guest posting tactics at scale. You've heard comments from Google's Head of Webspam, that's Matt Cutts. You've seen comments on the Google Webmaster blog. You've heard them talk about it at conferences. If you're not getting the message, they are sending it directly to all of the folks in the SEO world that guest posting and guest blogging are targets for webspam in the future...