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Persona Research and SEO: Nobody Googles Their Problems

Persona Research and SEO: Nobody Googles Their Problems | Real SEO | Scoop.it
You want to help your customers solve problems, but they're searching for solutions. Creating a persona can help you find those top-of-funnel keywords.
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Three steps to developing inbound marketing personas

Three steps to developing inbound marketing personas | Real SEO | Scoop.it
Econsultancy (blog) Three steps to developing inbound marketing personas Econsultancy (blog) Segmentation is key for content marketing success nowadays, and as all your marketing messages need to speak to business pains, you need to ensure you...
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