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Legitimate SEO, Inbound Marketing and Web Visibility without Shady Spam Tactics...
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How To Gain From Long Tail Keywords

How To Gain From Long Tail Keywords | Real SEO | Scoop.it
Wondering how to get traffic with long tail keywords? Learn how to brainstorm them using keyword tools and how to target them in your article.
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Keyword Targeting, Density, and Cannibalization

Keyword Targeting, Density, and Cannibalization | Real SEO | Scoop.it
Enough has changed about keyword targeting that it's high time we offered a refresher. In today's Whiteboard Friday, Rand lays out best practices for targeting, and clears the air about density and cannibalization in today's world of search.
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Are You Wasting Time Worrying About SEO Keywords?

Are You Wasting Time Worrying About SEO Keywords? | Real SEO | Scoop.it
If you are watching your website’s rankings for a handful of keywords, and not traffic quality, sales and other conversions… you're doing it wrong.


Ahead of the Curve

This was written back in April of 2013, but seems especially relevant now. With the launch of Google's Hummingbird algorithm, many search marketers are just now discovering that natural language searches are where it's at.  A few smarter SEO providers already got it...


Read it here: http://kercommunications.com/seo/wasting-time-worrying-about-keywords/

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Are You Worrying About Keywords Too Much?

Are You Worrying About Keywords Too Much? | Real SEO | Scoop.it

Most good SEOs will tell you that keywords are just one of many things you should look at when measuring how your website is doing...

If Not Keywords, What SHOULD you be looking at?


http://kercommunications.com/seo/wasting-time-worrying-about-keywords/

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All of Your Eggs in One SEO Basket? Diversify to Avoid Traffic Loss

All of Your Eggs in One SEO Basket? Diversify to Avoid Traffic Loss | Real SEO | Scoop.it

Are all of your online marketing eggs in one basket? Prevent catastrophic loss in traffic and revenue by diversifying your SEO strategy and your entire marketing plan...

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Google's 3-Prong Strategy That Has Changed SEO Forever

Google's 3-Prong Strategy That Has Changed SEO Forever | Real SEO | Scoop.it
Google launched a 3-pronged strategy that is changing SEO. The future combines social and description. Future proof your site now. See how.
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Persona Research and SEO: Nobody Googles Their Problems

Persona Research and SEO: Nobody Googles Their Problems | Real SEO | Scoop.it
You want to help your customers solve problems, but they're searching for solutions. Creating a persona can help you find those top-of-funnel keywords.
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Keyword Research After The Keyword Tool, (Not Provided) & Hummingbird Apocalypse

Keyword Research After The Keyword Tool, (Not Provided) & Hummingbird Apocalypse | Real SEO | Scoop.it
It wasn’t all that long ago that our world came crashing down around us. In a very short span of time, Google took keyword research and ripped out its heart and shoved it down its throat. Then, it put all our keywords through a meat grinder.
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Are Your Top Keyword Choices Ruining Your SEO?

Are Your Top Keyword Choices Ruining Your SEO? | Real SEO | Scoop.it

Just because your priority keywords are the most search volume that doesn’t make them the best for your bottom line.


"If you invest too heavily in your priority keywords you might be missing valuable SEO opportunities from the long tail."


http://www.searchengineoptimizationjournal.com/priority-keyword-choices/



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End Dirty SEO Keyword Research Now!

End Dirty SEO Keyword Research Now! | Real SEO | Scoop.it
Keyword research is hugely important. The success of your entire SEO engagement depends on getting this piece of work right. Is yours the best it can be? Here’s how to make your keyword research totally awesome, without losing the will to live.
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Knowledge Graph Reduces Google’s Dependence On Keywords

Knowledge Graph Reduces Google’s Dependence On Keywords | Real SEO | Scoop.it

I have been telling my SEO clients to stop obsessing, or even forget about keywords completely for a while now. The idea being that webmasters should focus more on the subject or topic and not just trophy keywords. People thought I was insane. Then that penguin came along and made me seem slightly less insane. Thanks, Google!

http://kercommunications.com Ker Communications - definitely not your typical SEO company.

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