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Legitimate SEO, Inbound Marketing and Web Visibility without Shady Spam Tactics...
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You Won’t Believe What Happens When People Turn Into Clickbait Zombies

You Won’t Believe What Happens When People Turn Into Clickbait Zombies | Real SEO | Scoop.it

Surviving the ClickBait Apocalypse


"Now is a great time for content marketers to double-down on content that has a lasting impact and isn’t reliant on clickbait to earn merit."


"We’re all slowly being suffocated online. It’s not a super secret NSA protocol or Anonymous. We’re doing it to ourselves." 

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Free Beer at the Daycare! ("More Traffic" is Not a Goal)

Free Beer at the Daycare! ("More Traffic" is Not a Goal) | Real SEO | Scoop.it
 You don’t want more traffic. You might think you do, but you don’t. SEO firms will promise it to you. Marketing agencies will show you gorgeous looking case studies: “We increased traffic by 1,115%!” You will read blog post after blog post after blog post promising that if you just do X, Y and Z […]
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Inbound Marketing: misunderstandings, facts and strategy

Inbound Marketing: misunderstandings, facts and strategy | Real SEO | Scoop.it
Inbound Marketing is a term which triggers a lot of emotions and a lot of misunderstandings. Gianluca Fiorelli offers his take on things inbound.


http://www.stateofsearch.com/inbound-marketing/

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Smacked With Google Panda Or EMD Update? Don’t Blame Your Freelance Writer

Smacked With Google Panda Or EMD Update?  Don’t Blame Your Freelance Writer | Real SEO | Scoop.it

You need to remember that, when a freelance writer advertises that they “Understand SEO” all that means in most cases is they know they need to use your keyword at least three times in the article.

 

If you keep skipping around, looking for the cheapest content provider you’re always going to have weak content, not because it’s cheap, but because the writer just isn’t familiar with your blog or your needs...

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What the Heck is Quality Content Anyway? What Does Google Want?

What the Heck is Quality Content Anyway? What Does Google Want? | Real SEO | Scoop.it

We have all heard "content is King", but what does that mean? Quality content has little to do with the keywords in the text, H1 or meta description. But it has everything to do with how well a website will rank...

 

( from KerCommunications.com )

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Keeping it Real: I Can’t Read The Same SEO Content Over and Over Again

Keeping it Real: I Can’t Read The Same SEO Content Over and Over Again | Real SEO | Scoop.it

The SEO Echo Chamber Is Overflowing


"I’m beginning to see a pattern. The same SEO content done over and over again. It’s being force fed into my face, and it’s missing my mouth, because its already cheek-to-cheek full of the same shit."


To me, it seems like there are fewer than a dozen people in SEO who actually do some thinking. The rest just parrot what they have read and it becomes accepted as gospel. Sometimes it is good info, but more often than not, pure BS. 


http://blogsession.co.uk/2014/03/seo-industry-content/

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Stop Writing Blog Posts: Ideas for Interactive Content

Stop Writing Blog Posts: Ideas for Interactive Content | Real SEO | Scoop.it

"We need to get better at creating and pitching our clients great content—not only because it’s our duty, but because our jobs and livelihoods depend on it.


If you’re writing a blog post, stop. Stay your hand. Abandon that list of infographic ideas. Relinquish your license for that stock photograph of a group of attractive people in business attire smiling and pointing at a monitor. I have alternatives."

http://www.portent.com/blog/design-dev/stop-writing-blog-posts-ideas-for-interactive-content.htm

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Content is Tyrant: Is it Publish or Perish for Everybody Now?

Content is Tyrant: Is it Publish or Perish for Everybody Now? | Real SEO | Scoop.it
So it seems that content is a prerequisite to get those links and shares. Can't you get them without content?

 

Read the rest at http://seo2.0.onreact.com/content-is-tyrant-is-it-publish-or-perish-for-everybody-now

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The Word Nerd Content Marketing Checklist

The Word Nerd Content Marketing Checklist | Real SEO | Scoop.it

Maybe you’ve been distracted lately by Tupac’s hologram stealing the show at Coachella, but if you’ll allow me, I’d like to turn the conversation to content marketing for a moment. Okay, maybe a few moments—get comfy...

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The Golden Age Of SEO - Search Engine Optimization & Inbound Marketing

The Golden Age Of SEO - Search Engine Optimization & Inbound Marketing | Real SEO | Scoop.it
I’m a fan of SEO. Search engine optimization. Ah, yes. Just writing it makes me happy. It’s what I do. It’s my calling. I can’t think of anything in the past decade that has kept me more enthralled and engaged… besides my wife of course.
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