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Many businesses, large and small, underestimate the value of branding.
By far, the most popular post we have ever published at the Content Marketing Institute is "10 Must-Have Templates for Content Marketers." To that end, we wanted to provide a refresher on the most ...
If you ask any company or even most individuals what their top questions are about using social media, one of the first answers you will hear is 'How do I build more engagement on my blog/Facebook ...
When it comes to blogging, time management is critical. To improve your blog time management, streamline your blog content creation and publication to increase effectiveness.
Content marketing doesn’t just happen nor is it a silo off on the side of your business.
Did you know that the very first blog post was published way earlier than previously thought? And did you know that all major blogs have something in common?
Mobile penetration for smartphones, tablets and other connected devices continues to expand, changing how both customers and marketers communicate and interact. Our voracious appetite for new connected devices has changed how we consume...
One of the things that can help most with content marketing is templates – those step-by-step guides that walk you through how to do something. Luckily, our CMI contributors like to share their exp...
I wrote an article earlier this year on "30 Tips To Make Your Companies Blog Rock" and I had quite a few comments by readers and some added more tips on other keys to making a blog successful.
The last time you got into your car, did you notice if your wheels were properly aligned? My guess is that 99.99% of you didn't even consider it. And if
Brand storytelling is the latest craze in content marketing. Forget that storytelling has been around since the beginning of time...it’s a craze, OK! Most businesses slap their story on their “Abou...
Via Karen Dietz
Is it ever a good idea to begin a blog without a plan? Sometimes the answer may be yes, as long as you're willing to work harder from the start.
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Here are 10 best practices for social media publishing that will help you send the best Tweets and Facebook posts.
1 - There has to be a clear benefit for the reader 2 - It has to be easy for the reader to perform the desired action 3 - There has to be a clear benefit to you the blogger I will tell you upfront ...
While many bloggers think that blogging is about lovingly crafting each post, the reality is that you need to promote your content to ensure each post reaches its widest possible audience. To this end, think outside the blog.
Your blog voice represents your unique blog personality. Dr.
Tired of playing all those silly, time-consuming games trying to get more traffic from the search engines? They really don't work, do they? Not for the l
Content covers a wide variety of materials from videos to white papers and more. But, is your business taking advantage of each content opportunity it has?
Promoting your blog is the most important of the five Ps of blogging. Without getting the word out about your blog, your content will never maximize its reach.
Promoting your blog is the most important of the five Ps of blogging. Without getting the word out about your blog, your content will never maximize its reach.
People don't read ads. People read what interests them – sometimes it's an ad. Howard Gossage, advertising innovator Unlike other...
The Age of Content Strategy It’s the age of “content strategy” and “content marketing.” Wherever you turn, more and more often, that’s something you’ll hear.
Via Jesus Alvarez
Social media marketing: learn how to enhance your social media efforts using your business blog.
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Oh my, what grade woudl we all get? Need help with your brand?