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A Typo Cost 80% of Conversions

A Typo Cost 80% of Conversions | real info on content marketing | Scoop.it
An e-commerce site dedicated to just one clothing item managed to spell “tights” as “tihgts.” After fixing the typo, conversions on TightsPlease.co.uk
Mandy Minor's insight:

Think hiring a #writer is too pricey? The costs can be high - to your bottom line!

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8 Ways Public Relations Can Fuel Successful Content Marketing

8 Ways Public Relations Can Fuel Successful Content Marketing | real info on content marketing | Scoop.it
After months of hard work, your new B2B research report is set to launch. Get 8 ways to use public relations to fuel the content fire you have already started.

Via James A Smith MCIM
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Mobile Content in Context: Rules of Responsive Experience

Mobile Content in Context: Rules of Responsive Experience | real info on content marketing | Scoop.it
Mobile Content in Context: Rules of Responsive Experience - Merchandising, Mobile

Via Peg Corwin
Mandy Minor's insight:

Good points about being mindful of the content's context - where will they be reading it, and on what device? Makes a big difference!

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Peg Corwin's curator insight, April 4, 2015 8:22 AM

Content marketing strategies by device type - tablets need "lean back" content; smartphones need "snackable content" and wearables need "glanceable content."

Jon Dodson's curator insight, April 8, 2015 12:40 PM

On April 21st Google will begin degrading website search rankings for sites that are not mobile responsive. If your site is not mobile optimized call me today at 877-778-6789 and we can take care of that. 

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The 5 Best Things About B2B Content Marketing

The 5 Best Things About B2B Content Marketing | real info on content marketing | Scoop.it
B2B content marketing is the bee’s knees, find out what sets it apart from any other strategy. (Social proof: the key to building your business' credibility.

Via Ron Sela
Mandy Minor's insight:

Great piece from a B2B marketing firm in Australia

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A Marketers Guide To Working With Finance

A Marketers Guide To Working With Finance | real info on content marketing | Scoop.it

Branding Strategy Insider

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While this piece isn't strictly about content marketing, it focuses on marketing's internal relationships with the C-level and finance - an often-tenuous relationship that can always be improved upon.

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Content marketing boosts ROI

Content marketing boosts ROI | real info on content marketing | Scoop.it
Comms professionals are seeing a higher return on investment from implementing a content marketing strategy, according to a report released today by Waggener Edstrom.
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A report called "Content Marketing: Puncturing the Hype and Getting Practical" found that of the 82% of orgs with a content marketing strategy, more than 90% said it had a significant business impact by increasing web traffic and sales leads. 


Interesting to point out, a lack of staff in general or staff skilled in storytelling are given as reasons for orgs' lack of a content marketing strategy.  Hey guys: Outsource that stuff!

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Infographic: How To Get Your Content Shared | Digital Buzz Blog

Infographic: How To Get Your Content Shared | Digital Buzz Blog | real info on content marketing | Scoop.it

Via James A Smith MCIM
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Content Marketing: Are You Using This Key Tactic to Win the Startup Arms Race?

Content Marketing:  Are You Using This Key Tactic to Win the Startup Arms Race? | real info on content marketing | Scoop.it
By:  Andrew Johnson, Ph.D. The sooner you connect with your customers the better.  Most consider this to be when you have your first sales with them.  However, content marketing gives you the oppor...

Via James A Smith MCIM
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Critical take-away: "When you introduce game-changing products into the marketplace, you will be introducing something that is, by its very nature of being innovative, unfamiliar. Your content marketing efforts will be one of the best ways to transform this ‘unfamiliarity’ into the trust and confidence that wins new customers."

 

I also like their first tip: Know your audience.  Target market research and reach-out simply cannot begin soon enough!  It would be super if start-up budgets had more room for marketing; it's clearly integral to success.

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James A Smith MCIM's curator insight, July 11, 2013 4:28 AM

Good to see that the thinking is filtering down into these levels of business - i believe that it can really help the small start up community as without having in house marketers they can still produce content thats impactful simply by writing down the journey they have been or are on 

James A Smith MCIM's curator insight, July 11, 2013 4:29 AM

Good to see that the thinking is filtering down into these levels of business - i believe that it can really help the small start up community as without having in house marketers they can still produce content thats impactful simply by writing down the journey they have been or are on 

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Tips and Trends For Successful Content Marketing

Tips and Trends For Successful Content Marketing | real info on content marketing | Scoop.it
TBTF sat down with Victoria Edwards, Digital Content Strategist at Florida Blue to talk about healthcare content marketing. We wanted to know what the...
Mandy Minor's insight:

Great tips for a strong content marketing strategy from one of Tampa Bay's best CM minds, Victoria Edwards. This piece is specific to healthcare, but the principles apply to everyone involved in CM.

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Copywriting Resources for the Busy Business Owner

Copywriting Resources for the Busy Business Owner | real info on content marketing | Scoop.it
Copywriting is a combination of art and science that takes years to master – and even then, good copywriters are always learning.  But sometimes there isn’t time to have a copywriter create your words, or even review what you’ve written.  That’s where these tips come in.  This collection of ideas will help you write clearer, more compelling copy and prevent some of the most common mistake people make when they write.Articulate the benefits people get from working with your businessTo successfully convey your message you must communicate ho
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4 Free Resources for Prolific Content Creators - Kapost Content Marketing Blog

4 Free Resources for Prolific Content Creators - Kapost Content Marketing Blog | real info on content marketing | Scoop.it

Marketing content is growing ever more competitive. Blogging has become incredibly sophisticated, with businesses using stunning visuals and beautifully simple copywriting to convey their messages.


Via Pantelis Chiotellis
Mandy Minor's insight:

Tools presented seem a tailor-picked group for solo practitioners and smaller agencies. Good stuff!

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What the real 'Mad Men' can teach us about content marketing - Tampa Bay Business Journal

What the real 'Mad Men' can teach us about content marketing - Tampa Bay Business Journal | real info on content marketing | Scoop.it
The AMC epic Mad Men is playing out its final season and many are sad to see it end. But here’s the irony. The heavy mental lifting done by the real Mad Men of that era is alive and relevant in today’s content-driven reality.
Mandy Minor's insight:

The more things change, the more they stay the same.  Content marketing is, at heart, marketing, and needs to sell.

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12 Common Misconceptions about Content Marketing

12 Common Misconceptions about Content Marketing | real info on content marketing | Scoop.it
The concept of content marketing is constantly evolving and we content marketers will strive to perfect it indefinitely.
Mandy Minor's insight:

Wow, and... wow!  So many good ideas in here.  Lots of potential marketing fodder too for us content marketers - thanks Jeff!

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17 Oh-So-True Content Marketing Quotes

17 Oh-So-True Content Marketing Quotes | real info on content marketing | Scoop.it
17 inspiring and truer than true content marketing quotes from the experts.

Via Mandy Wooley Edwards
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Andy Birkitt's curator insight, September 10, 2013 5:00 AM

Some really great quotes in here

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We’re all responsible for creating a smarter internet | via Business Insider

We’re all responsible for creating a smarter internet | via Business Insider | real info on content marketing | Scoop.it
Brands, companies, and individuals -- I think it’s time for some real-talk about content and social media. Continue reading →
Mandy Minor's insight:

The second half of this article raises some very good points.  Also, I think I am going to make a t-shirt with "QWERTY vomit" on it, inspired by this piece. 

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