Comms professionals are seeing a higher return on investment from implementing a content marketing strategy, according to a report released today by Waggener Edstrom.
Mandy Minor's insight:
A report called "Content Marketing: Puncturing the Hype and Getting Practical" found that of the 82% of orgs with a content marketing strategy, more than 90% said it had a significant business impact by increasing web traffic and sales leads.
Interesting to point out, a lack of staff in general or staff skilled in storytelling are given as reasons for orgs' lack of a content marketing strategy. Hey guys: Outsource that stuff!
Critical take-away: "When you introduce game-changing products into the marketplace, you will be introducing something that is, by its very nature of being innovative, unfamiliar. Your content marketing efforts will be one of the best ways to transform this ‘unfamiliarity’ into the trust and confidence that wins new customers."
I also like their first tip: Know your audience. Target market research and reach-out simply cannot begin soon enough! It would be super if start-up budgets had more room for marketing; it's clearly integral to success.
Copywriting is a combination of art and science that takes years to master – and even then, good copywriters are always learning. But sometimes there isn’t time to have a copywriter create your words, or even review what you’ve written. That’s where these tips come in. This collection of ideas will help you write clearer, more compelling copy and prevent some of the most common mistake people make when they write.Articulate the benefits people get from working with your businessTo successfully convey your message you must communicate ho
The AMC epic Mad Men is playing out its final season and many are sad to see it end. But here’s the irony. The heavy mental lifting done by the real Mad Men of that era is alive and relevant in today’s content-driven reality.
Mandy Minor's insight:
The more things change, the more they stay the same. Content marketing is, at heart, marketing, and needs to sell.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.