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There are legitimate reasons why many experts advise you don’t hire friends or family as real estate agents. Be careful mixing personal with professional.
Jesse McCarl's insight:
You should never ask a friend or family member to represent you as your real estate agent. Even if they are highly qualified, it's a bad idea to use your friends or family members as your real estate agent. Take a look why.
The last three months of the prior year are when a real estate agent establishes momentum through name recognition-based activities that will carry him/her through the following calendar year. It’s true market activity slows during the holidays. But by the second week of January, the market usually explodes back to the level that will last until the bustling summer months. If you’re not working hard at marketing right now, you’re losing market value for the inevitable boom when buyers and sellers soon start thinking again about real estate.
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