Augmented realty for real estate.Un nuovo modo di comunicare.Il futuro è la realtà aumentata che permette una completa interazione del potenziale cliente.Uno strumento di marketing immobiliare estremamente innovativo.
Drones taking off as real estate marketing tool Videos and photographs set marketing of the property apart from the competition, said Mark Pires, a real estate agent with the New Canaan office of Coldwell Banker who uses his miniature helicopter, or unmanned aerial vehicle, to capture aspects of a property that cannot be seen from the ground. FAA spokesman Les Dorr said Tuesday that agency regulations prohibit commercial operations of unmanned aircraft. "If it's a commercial operation, we want you to stop," Dorr said, adding that because of the proliferation of inexpensive remotely controlled aircraft (commonly called UAVs) it is difficult for the agency to control their use. If the commercial operators are located, the FAA orders them to stop using the devices. Halstead Property, which has offices in Fairfield County, uses an insured, contracted vendor to provide aerial photography services for high-end properties in Connecticut, New Jersey, the Hamptons and the Hudson Valley for about four years. Like Pires, Kammerer said Halstead believes it is working within FAA regulations because it does not charge clients for the service, and the UAV avoids heavily populated areas, normally flying no higher than 50 feet. Whether or not FAA regulations prohibit real estate agencies use of UAVs, their arrival on the scene is another signal the marketing of houses continues to go through rapid technological advances. While home buyers still scan newspapers' real estate sections to gain a sense of the housing market and the availability of properties, they now can use their computer to take virtual tours of a home. The use of remotely controlled aircraft by real estate agents in North Fairfield County is rare. Other agents rely on a third party to provide their aerial photography for a substantial cost per flight, he said.
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Here are the top 5 best email subject lines for real estate agents in 2013. The best emails help engage your audience. Are you doing it right?
Annunziata Giovanni's insight:
Consigli per una mail di successo per gli agenti immobiliari, che spesso inviano newsletter ai propri clienti con l'elenco degli immobili che gestiscono, mentre dovrebbero concentrarsi nel dare un valore aggiunto , destare curiosità, attirare l'attenzione con articoli che possono spaziare dalle ristrutturazioni, all'interior design, al giardinaggio, ad un semplice consiglio per risparmiare energie.....nel settore immobiliare si può consigliare una miriade di cose....per favore prendete spunto anche se è un articolo del 2013...Augurandovi un 2014 radioso
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