Real Estate Marke...
Follow
Find
2.8K views | +0 today
 
Scooped by John M. Holland
onto Real Estate Marketing
Scoop.it!

Send beautiful email newsletters with Campaign Monitor

Send beautiful email newsletters with Campaign Monitor | Real Estate Marketing | Scoop.it
Campaign Monitor makes it easy to attract new subscribers, send them beautiful email newsletters and see stunning reports on the results.
John M. Holland's insight:

Campaign Monitor is an online email marketing application that enables designers to create, send, manage and track branded emails for themselves and their clients with ease.

more...
No comment yet.

From around the web

Real Estate Marketing
Your new post is loading...
Your new post is loading...
Rescooped by John M. Holland from Real Estate Articles Worth Reading
Scoop.it!

How to Master Real Estate Social Media

How to Master Real Estate Social Media | Real Estate Marketing | Scoop.it

Via Bill Gassett
John M. Holland's insight:

How to Master Real Estate Social Media

more...
Bill Gassett's curator insight, June 7, 4:06 PM

Since as long as I can remember social media has been something I have enjoyed as a tool to communicate with those in my industry along with others I can help along the way.


What become crystal clear to me early on was how to engage with people to be able to grow a loyal following. Properly using social media for real estate has come easy to me.


Most real estate agents fail when it comes to social media because they don't have a plan or do what it takes to be successful. Instead of seeing social media as two way conversation they use it as a platform to sell. Most of the time their message goes unheard.


What most Realtors don't seem to get is that people don't go to social media for the chance to be sold. They are looking for valuable information and people that can help them in some way.


Those that understand this concept will do far better with using real estate social media for business. In the article I share some of my best tips on how to use social media for real estate. How can a Realtor increase their visibility online? How can social media be used as a tool to form solid relationships? Where can these relationships be formed?


These are some of the questions I answer in the article. You will also see some helpful article I have written on prestigious sites such as The National Association of Realtors, Inman News, RIS Media and of course my own blog Maximum Real Estate Exposure.


If you are a real estate agent looking to use social media properly have a look at the article and see if you can glean some tips that will help your real estate business grow.


Rescooped by John M. Holland from Content Marketing & Content Strategy
Scoop.it!

How to Create a Social Media Marketing Plan

How to Create a Social Media Marketing Plan | Real Estate Marketing | Scoop.it

Via Stefano Principato
John M. Holland's insight:

Do you want to make personal connections with your customers? This article shares how your social media marketing plan can improve your customer engagement.

more...
No comment yet.
Scooped by John M. Holland
Scoop.it!

Social Media Grows Up: Why Facebook, Twitter and Pinterest Will Strengthen Your Brand More Than Anything Else

Social Media Grows Up: Why Facebook, Twitter and Pinterest Will Strengthen Your Brand More Than Anything Else | Real Estate Marketing | Scoop.it
Social media may be one of the most powerful marketing tools ever created. Thanks to social networking sites (SNS), your company's marketing content won't disappear into the internet abyss. Your message can now reach your targeted audience directly, providing them with information that is both relevant and meaningful to their individual needs.
John M. Holland's insight:

Social media may be one of the most powerful marketing tools ever created. Thanks to social networking sites (SNS), your company's marketing content won't disappear into the internet abyss. Your message can now reach your targeted audience directly, providing them with information that is both relevant and meaningful to their individual needs.

more...
No comment yet.
Rescooped by John M. Holland from Real Estate Articles Worth Reading
Scoop.it!

Top Website Designs For Real Estate

Top Website Designs For Real Estate | Real Estate Marketing | Scoop.it
Examples of the best real estate website design from 24 of the top real estate agents, brokers, and firms nationwide.

Via Bill Gassett
more...
Triple Moons Design's curator insight, October 31, 2014 10:20 AM

Real estate websites require the same "curb appeal" to sell just like the actual home. Design in this niche has become increasingly sophisticated; from bold graphics to unique navigational schemes, website designers are constantly formulating ways to take advantage of interactive possibilities.

Bill Gassett's comment, November 1, 2014 7:29 AM
Thanks for the scoot of the best real estate website designs @Triple Moons Design!
Bill Gassett's comment, November 3, 2014 1:54 PM
Thanks for sharing @John M. Holland!
Rescooped by John M. Holland from Real Estate Articles Worth Reading
Scoop.it!

Low Cost Ways to Add Curb Appeal When Selling a House

Low Cost Ways to Add Curb Appeal When Selling a House | Real Estate Marketing | Scoop.it

Via Bill Gassett
more...
Bill Gassett's comment, October 30, 2014 1:44 PM
Thanks for sharing the low cost tips to make your home look great @John M. Holland!
Kathy Rester Fisher's curator insight, October 30, 2014 11:56 PM

REMEMBER, you have to get the buyer in the door to buy and if they aren't impressed with the outside, they won't get out of the car to look at the inside!

Bill Gassett's comment, November 13, 2014 7:24 PM
Thanks for sharing @Vandore
Rescooped by John M. Holland from Social Media and Internet Marketing
Scoop.it!

10 Secret #Twitter Tips, Tricks and Hacks (That You Probably Don’t Know)

10 Secret #Twitter Tips, Tricks and Hacks (That You Probably Don’t Know) | Real Estate Marketing | Scoop.it

Via Manish Dhane
more...
No comment yet.
Rescooped by John M. Holland from Content Marketing & Content Strategy
Scoop.it!

70 Ways To Market Your Real Estate Business On Pinterest

70 Ways To Market Your Real Estate Business On Pinterest | Real Estate Marketing | Scoop.it

Via Stefano Principato
John M. Holland's insight:
Quick Question: Do you want to sell more real estate? Here are some ideas on how to do it with Pinterest. Don't know what Pinterest is? Oh my, you need to read this.
more...
No comment yet.
Scooped by John M. Holland
Scoop.it!

"7 Deadly Sins of Social Media Marketing" Cartoon | Tom Fishburne: Marketoonist

"7 Deadly Sins of Social Media Marketing" Cartoon | Tom Fishburne: Marketoonist | Real Estate Marketing | Scoop.it
Last week, the new social network Ello sparked a tremendous amount of attention with its promise to become the Anti-Facebook. Ello is now receiving 45,000
more...
No comment yet.
Scooped by John M. Holland
Scoop.it!

Lead Nurturing for Small Business: Why It Works

Lead Nurturing for Small Business: Why It Works | Real Estate Marketing | Scoop.it

Fact: everyone wants to be acknowledged in some way, shape or form. When you’re running and/or managing a small business, you must keep this in mind. 

more...
No comment yet.
Scooped by John M. Holland
Scoop.it!

The Rehabbers’ Guide to 203(k) Loans

The Rehabbers’ Guide to 203(k) Loans | Real Estate Marketing | Scoop.it

What is a 203k loan? It’s a fixer upper loan that rolls the cost of remodeling into a mortgage. 

more...
No comment yet.
Rescooped by John M. Holland from Content Marketing & Content Strategy
Scoop.it!

Why Mobile Matters To Your Email Marketing

Why Mobile Matters To Your Email Marketing | Real Estate Marketing | Scoop.it
Like it or not, using mobile devices has become second nature to us. The world is well and truly mobile. Consumers are behaving differently on smartphones and tablets, which offer different functiona…

Via Stefano Principato
more...
No comment yet.
Scooped by John M. Holland
Scoop.it!

Are Flips Getting Harder To Find in Dallas?

Are Flips Getting Harder To Find in Dallas? | Real Estate Marketing | Scoop.it
Investors buying directly from homeowners are having better luck finding flips than those looking on MLS.
more...
No comment yet.
Scooped by John M. Holland
Scoop.it!

Top 5 Mistakes When Selling Your Home

Top 5 Mistakes When Selling Your Home | Real Estate Marketing | Scoop.it
Learn about the Top 5 Home Selling mistakes in today's real estate market.
more...
Kaye Davis's curator insight, August 27, 2014 8:00 PM

Tips for sellers!

Kathy Rester Fisher's curator insight, September 3, 2014 4:40 PM

THIS IS EXCELLENT information in ANY MARKET in any State!

Scooped by John M. Holland
Scoop.it!

The 20 Best Video Conferencing Software for Real Estate Agents

The 20 Best Video Conferencing Software for Real Estate Agents | Real Estate Marketing | Scoop.it
Search online for “real estate marketing tools” and you’ll come across practically every software application and resource you might need.
John M. Holland's insight:

Search online for “real estate marketing tools” and you’ll come across practically every software application and resource you might need.

more...
No comment yet.
Scooped by John M. Holland
Scoop.it!

8 (Seinfeld) Secrets to Content Marketing Success

Did you ever think the greatest show about nothing would give you insight into how content marketing can grow your business? We did! Grab a box of Junior ...
more...
No comment yet.
Suggested by Jacob Grant Property Management
Scoop.it!

17 Experts Reveal How To Make Smart Real Estate Investments

17 Experts Reveal How To Make Smart Real Estate Investments | Real Estate Marketing | Scoop.it
John M. Holland's insight:

17 expert real estate investors share their metrics for identifying profitable real estate investments.

more...
No comment yet.
Scooped by John M. Holland
Scoop.it!

It’s over: Fed no longer adding to mortgage stockpile | Inman News

Low Cost Ways to Add Curb Appeal When Selling a House

John M. Holland's insight:

The Federal Reserve said today it’s put an end to the final round of “quantitative easing” — massive purchases of mortgages and Treasurys intended to goose the economy by helping keep the cost of borrowing low.

more...
No comment yet.
Scooped by John M. Holland
Scoop.it!

9 Marketing & Business SlideShares to Watch Today

9 Marketing & Business SlideShares to Watch Today | Real Estate Marketing | Scoop.it
SlideShare is a great resource for learning about any topic. Read our roundup of 9 of our favorite marketing & business SlideShares for marketing strategies and tactics.
more...
No comment yet.
Rescooped by John M. Holland from Content Marketing & Content Strategy
Scoop.it!

Social Media Versus Traditional Media

Social Media Versus Traditional Media | Real Estate Marketing | Scoop.it

Via Stefano Principato
John M. Holland's insight:
Marketo published an infographic (displayed below) arguing for content marketing (social media marketing) as the new rival to traditional advertising.
more...
No comment yet.
Scooped by John M. Holland
Scoop.it!

5 Ways to Use Metrics to Improve Your Social Media Marketing |

5 Ways to Use Metrics to Improve Your Social Media Marketing | | Real Estate Marketing | Scoop.it
Do you review your website's metrics on a regular basis? This article shows five ways metrics can improve your social media marketing.
John M. Holland's insight:

Do you review your website's metrics on a regular basis? This article shows five ways metrics can improve your social media marketing.

more...
No comment yet.
Scooped by John M. Holland
Scoop.it!

Top Marketing Tips From 20 Real Estate and Social Media Professionals

Top Marketing Tips From 20 Real Estate and Social Media Professionals | Real Estate Marketing | Scoop.it
Top Real Estate marketing tips From 20 Real Estate and social media professionals that will help get a home sold quickly and for more money.
more...
Bill Gassett's comment, September 25, 2014 5:30 PM
Thanks for sharing the real estate marketing tips John!
Bill Gassett's comment, December 12, 2014 7:49 AM
Thanks for sharing the real estate social media tips @Eric Brooks!
Scooped by John M. Holland
Scoop.it!

15 Ways to Be Nice in Social Media Posts

15 Ways to Be Nice in Social Media Posts | Real Estate Marketing | Scoop.it

Are you “nice” in your social media posts or are you spammy? Nice social media posts engage and build your audience, while spammy posts make you look bad.

more...
No comment yet.
Rescooped by John M. Holland from Content Marketing & Content Strategy
Scoop.it!

5 Pinterest Marketing Tactics That Produce Big Results

5 Pinterest Marketing Tactics That Produce Big Results | Real Estate Marketing | Scoop.it

Via Stefano Principato
more...
C-Marketing's curator insight, September 11, 2014 12:28 PM

Pour certains types de commerces, il peut être intéressant d'intégrer Pinterest à sa stratégie de présence web.

Rescooped by John M. Holland from Content Marketing & Content Strategy
Scoop.it!

Twitter For Beginners: 11 Tips To Help You Get Started

Twitter For Beginners: 11 Tips To Help You Get Started | Real Estate Marketing | Scoop.it
Alert! This blog post is not for Twitter gurus (but we welcome your tips in the comments). This is truly Twitter for beginners — people who aren’t sure how Twitter works.

Via Stefano Principato
more...
No comment yet.
Rescooped by John M. Holland from Social Media Engagement
Scoop.it!

Pinterest: The Perfect Tool for Real Estate Marketing

Pinterest: The Perfect Tool for Real Estate Marketing | Real Estate Marketing | Scoop.it
Learn how to enhance your real estate marketing with Pinterest boards and pins

Via Bill Gassett
more...
Kathy Rester Fisher's curator insight, September 3, 2014 4:34 PM

Pinterest NOT just for recipes and crafts!

ScottsdaleHomesoldfast's comment, September 20, 2014 11:44 PM
While searching for the best marketing technique in real estate, I took a commercial real estate class from a lady once who's mantra was, "All real estate is microeconomic." The four P's of marketing apply in real estate too. Placement, Price, Product, Promotion. I had a marketing prof who included a fifth P, which was Person. All of those P's must be in alignment for any marketing strategy to work as intended. Consider who your person is; create the appropriate promotion; put it in a place they will notice it; advertise the desired price and for the desired product. The appropriate and effective marketing mix will be "microeconomic" or geographic specific, more appropriately. I would love to hear your views on this?
Bill Gassett's comment, September 21, 2014 7:54 AM
I do agree with most of that statement!