The more you know about your customers, the better. If you know what makes people tick, the better off your business will be. Having at least a basic understanding of consumer psychology and why they buy specific products is a valuable asset for marketers.
Deciding where to distribute your real estate video is a lot like positioning your yard sign on a client’s lawn. You want to make sure it’s seen by as many eyeballs as possible. The same strategy applies to video. With over 90 percent of all video traffic on YouTube -- the second-most used search engine in the world behind Google -- it’s a no-brainer to start there with the most popular type of video homebuyers look for: community information.
If you're planning to put your home on the market, steer clear of these buyer-deterring moves.
John M. Holland's insight:
Many of today’s buyers make judgments about homes within moments of seeing a listing online. They are also more cautious than before the housing crisis. They want to make sure they’re buying the best house and for the best amount of money.
For sellers, that means giving buyers what they want. Though it’s a home first and foremost, it’s also an investment.
If you’re planning to put your house on the market, here are ten ways you might be turning off potential buyers.
Never underestimate of the power of a woman, especially when combined with social media. From the number of active users on a social network to the frequency of their interaction with other users and brands, women are a powerful force in the social media realm. Curious how much power women hold on social media?
Finding a good marketing shortcut feels especially great, considering all that we marketers have to do in a day.That’s why I went hunting for the top free marketing tools in a variety of marketing categories. These tools – all quick hits you can get started with easily – focus on everything from research and writing to benchmarking and analyzing. Here’s hoping you find the perfect shortcut for your work!
Via Stefano Principato
Infographics are a hot topic at the moment. They help to translate data into insights and understanding. This slide deck describes what an infographic is and provides many great examples of info graphics.
The most shared post in my SMToolbox column this year was the interview with Martin Shervington on Google Plus. Martin has now produced a really useful overview of how to improve your engagement on Google Plus. Build a circle of your top 100 brand evangelists and supporters, if you do nothing else take this advice.
Whether you're planning to buy or sell property this summer, you may want to work with a real estate agent to guide you through the process. While you may have a neighbor or cousin who works in real estate, it's a good idea to vet potential agents to ensure the best fit for your needs, since it's hardly a one-size-fits-all proposition. Here's a look at questions to ask.