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Send beautiful email newsletters with Campaign Monitor

Send beautiful email newsletters with Campaign Monitor | Real Estate Marketing | Scoop.it
Campaign Monitor makes it easy to attract new subscribers, send them beautiful email newsletters and see stunning reports on the results.
John M. Holland's insight:

Campaign Monitor is an online email marketing application that enables designers to create, send, manage and track branded emails for themselves and their clients with ease.

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10 Ways to Convert More Customers Using Psychology

10 Ways to Convert More Customers Using Psychology | Real Estate Marketing | Scoop.it
The more you know about your customers, the better. If you know what makes people tick, the better off your business will be. Having at least a basic understanding of consumer psychology and why they buy specific products is a valuable asset for marketers.

Via Greg Ferguson
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How Real Estate Agents Can Move Leads Through the Funnel

How Real Estate Agents Can Move Leads Through the Funnel | Real Estate Marketing | Scoop.it
The best ways agents can move leads through the sales funnel to increase their close rate and drives sales.
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Rescooped by John M. Holland from New Bern area Real Estate
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The Most Incredible Real Estate Marketing Stats of 2014

The Most Incredible Real Estate Marketing Stats of 2014 | Real Estate Marketing | Scoop.it
Our slideshare featuring a roundup of the most incredible real estate statistics for 2014.

Via Skip Boykin, Joe Brant
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Staging Your Home for the Summer Months | DIY Home Staging Tips

Staging Your Home for the Summer Months | DIY Home Staging Tips | Real Estate Marketing | Scoop.it

Via Kaye Davis
John M. Holland's insight:

Summertime staging can incorporate a little whimsy without looking goofy. Try some humorous or nostalgic touches in small spaces or outdoors.

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Sales Skills That Will Make You a Content Marketing Expert

Sales Skills That Will Make You a Content Marketing Expert | Real Estate Marketing | Scoop.it
Here are 4 tips from the sales world that will help you become better at content marketing.

Via Stefano Principato
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Top 8 Tips for Listing Photos

Top 8 Tips for Listing Photos | Real Estate Marketing | Scoop.it
Here are some tips top tips for listing photos when you're trying to sell a house fast!
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Housing Perspectives (from the Harvard Joint Center for Housing Studies): What Drives the Decision to Rent vs.Own?

Housing Perspectives (from the Harvard Joint Center for Housing Studies): What Drives the Decision to Rent vs.Own? | Real Estate Marketing | Scoop.it
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Michael Stuart's curator insight, June 17, 2:52 PM

Most people can't get a mortgage, and in most cases would lose money doing so.

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How to get maximum exposure for your real estate videos

How to get maximum exposure for your real estate videos | Real Estate Marketing | Scoop.it
Deciding where to distribute your real estate video is a lot like positioning your yard sign on a client’s lawn. You want to make sure it’s seen by as many eyeballs as possible. The same strategy applies to video. With over 90 percent of all video traffic on YouTube -- the second-most used search engine in the world behind Google -- it’s a no-brainer to start there with the most popular type of video homebuyers look for: community information.
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10 Things That Will Make It Harder To Sell Your Home

10 Things That Will Make It Harder To Sell Your Home | Real Estate Marketing | Scoop.it
If you're planning to put your home on the market, steer clear of these buyer-deterring moves.
John M. Holland's insight:

Many of today’s buyers make judgments about homes within moments of seeing a listing online. They are also more cautious than before the housing crisis. They want to make sure they’re buying the best house and for the best amount of money.

 

For sellers, that means giving buyers what they want. Though it’s a home first and foremost, it’s also an investment.

 

If you’re planning to put your house on the market, here are ten ways you might be turning off potential buyers.

 

 

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Content Marketing – The Only Marketing That’s Left

Content Marketing – The Only Marketing That’s Left | Real Estate Marketing | Scoop.it
John M. Holland's insight:

Renowned marketing author, Seth Godin, once said -

“[Content marketing] – is all the marketing that’s left. Teaching your customers and giving your customers the resources to believe you is new marketing.”

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Content Marketing in Real Estate

Content Marketing in Real Estate | Real Estate Marketing | Scoop.it
Content Marketing is a way for real estate professionals to provide information to current/potential customers to build brand credibility.

Via Jesse McCarl
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Women are the Real Power Behind Social Media | Social Media Today

Women are the Real Power Behind Social Media | Social Media Today | Real Estate Marketing | Scoop.it
Never underestimate of the power of a woman, especially when combined with social media. From the number of active users on a social network to the frequency of their interaction with other users and brands, women are a powerful force in the social media realm. Curious how much power women hold on social media?
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Real Estate Trends: Redfin Agents Tell Us What’s HOT and What’s NOT

Real Estate Trends: Redfin Agents Tell Us What’s HOT and What’s NOT | Real Estate Marketing | Scoop.it
Redfin surveyed 435 of our real estate agents across the country to find out what features are the hottest real estate trends among homebuyers.
John M. Holland's insight:

It’s no surprise that homes with “hot” features tend to sell faster than homes that have less desirable attributes. Knowing if your home is hot or not can help you determine your list price.

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Kaye Davis's curator insight, May 16, 5:13 PM

Here are the hottest real estate trends among homebuyers. Is your home HOT?

Rescooped by John M. Holland from Real Estate
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How to Connect with Your Neighbors On and Offline

How to Connect with Your Neighbors On and Offline | Real Estate Marketing | Scoop.it
Is the only way to connect with your neighbors by going door to door and introducing yourself? Not anymore! Check out these social networking sites.

Via Jesse McCarl
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Rescooped by John M. Holland from Social Media Strategy
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14 Marketing Automation Tools That Can Save You Precious Time

14 Marketing Automation Tools That Can Save You Precious Time | Real Estate Marketing | Scoop.it
Marketing automation tools are available online to help grow and maintain successful businesses, whether a the business serves 50 or 50,000 customers.

Via Ron Sela
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Ron Sela's curator insight, July 7, 10:16 AM

Marketing automation tools include basic tasks like advertising and promotion, and also includes marketing tasks completed over the Internet, via email, SMS (text messaging) and social media. More complicated marketing automation includes the tracking and categorizing of customer data, lead generation, monitoring customer behaviors and choosing appropriate responses to help earn maximum profit.

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What Does a Real Estate Agent Do Every Day?

What Does a Real Estate Agent Do Every Day? | Real Estate Marketing | Scoop.it
Customers don't realize what keeps an agent busy during the weekday. So what does a real estate agent do every day? Here's a look at a pretty typical week!

Via Jesse McCarl
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Evaluate Loan Types FHA vs CONVENTIONAL vs USDA vs VA

Evaluate Loan Types FHA vs CONVENTIONAL vs USDA vs VA | Real Estate Marketing | Scoop.it
Understand the differences between the leading Loan types, eligibility, credit guidelines and everything you need to know to get a FHA, Conventional, USDA and VA loan.
John M. Holland's insight:

Understand the differences between the leading Loan types, eligibility, credit guidelines and everything you need to know to get a FHA, Conventional, USDA and VA loan.

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Rescooped by John M. Holland from Content Marketing & Content Strategy
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29 Free Internet Tools To Improve Your Marketing Starting Today

29 Free Internet Tools To Improve Your Marketing Starting Today | Real Estate Marketing | Scoop.it
Finding a good marketing shortcut feels especially great, considering all that we marketers have to do in a day.That’s why I went hunting for the top free marketing tools in a variety of marketing categories. These tools – all quick hits you can get started with easily – focus on everything from research and writing to benchmarking and analyzing. Here’s hoping you find the perfect shortcut for your work!
Via Stefano Principato
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Rescooped by John M. Holland from Content Marketing & Content Strategy
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What is an Infographic?

Infographics are a hot topic at the moment. They help to translate data into insights and understanding. This slide deck describes what an infographic is and provides many great examples of info graphics.


Via Stefano Principato
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Improve Your Engagement on Google Plus

Improve Your Engagement on Google Plus | Real Estate Marketing | Scoop.it
The most shared post in my SMToolbox column this year was the interview with Martin Shervington on Google Plus. Martin has now produced a really useful overview of how to improve your engagement on Google Plus. Build a circle of your top 100 brand evangelists and supporters, if you do nothing else take this advice.
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First Time Homebuyers Limited By Booming Housing Market

First Time Homebuyers Limited By Booming Housing Market | Real Estate Marketing | Scoop.it
With homes prices in North Texas up roughly 10 percent more than a year ago and properties still moving quickly, the stiff competition can limit options for many first time homebuyers.
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6 Ways to Make a Good Impression to Make More Money in Real Estate

6 Ways to Make a Good Impression to Make More Money in Real Estate | Real Estate Marketing | Scoop.it
This post looks at six ways you can add "pop" to your next rehab to make the best first impression, sell faster, and make more money.
John M. Holland's insight:

This post looks at six ways you can add "pop" to your next rehab to make the best first impression, sell faster, and make more money.

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5 Questions for Real Estate Agents From Potential Clients -- AOL Real Estate

5 Questions for Real Estate Agents From Potential Clients -- AOL Real Estate | Real Estate Marketing | Scoop.it
John M. Holland's insight:

Whether you're planning to buy or sell property this summer, you may want to work with a real estate agent to guide you through the process. While you may have a neighbor or cousin who works in real estate, it's a good idea to vet potential agents to ensure the best fit for your needs, since it's hardly a one-size-fits-all proposition. Here's a look at questions to ask.

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12 Ways To Use Facebook Videos In Your Marketing

12 Ways To Use Facebook Videos In Your Marketing | Real Estate Marketing | Scoop.it
Did you know that the file size of one minute of video is equal to 1.8 million words, and over 3,600 web pages?

Via MKC Marketing
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Marketing Strategies of Successful Real Estate Agents

Marketing Strategies of Successful Real Estate Agents | Real Estate Marketing | Scoop.it
A successful real estate agent’s marketing strategy involves more than promoting new business or developing a high profile.

Via MKC Marketing
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