Robin Good: Vivocha is a web-based marketing and engagement platform which allows web publishers and online brands to interact, listen to and engage with their customers through a number of different dynamic widgets which can be easily integrated on any web site.
At its core Vivocha is a customer support, real-time analytics and website monitoring service integrating live help and support tools.
Widget functionalities include live communications when your "marketing" staff is available, allowing you to respond immediately to potential customer requests, see relevant contextual information about them including their contact info, location and referral web site or search query and their preceeding path through your web site pages.
It is also possible to follow any visitor on your web site in real-time as he navigates through your pages, to share web forms that need to be filled and more.
A free basic plan is available allowing up to 130 chats or callbacks, 75 transcripts and surveys, 30,000 page views per month.
How social context is playing a role in SEO and how marketers can adjust their strategies to match the changing character of search.
"More and more, search engines have begun to incorporate social context into their search results. And it's high time we dive into what role social context is playing in SEO, and how marketers can adjust their strategies to match the changing character of search. So without further ado, let's get into the nitty gritty of what's being called "social search" and learn how it affects marketers.
"Social search" is an evolving term for the way in which search engines factor a user's social network -- also referred to as social graph -- into how results are displayed after a search query. In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. Alternately, some forms of social search prioritize content that has been shared by social media influencers, even if those experts aren't directly tied to you".
If you’re an e-commerce firm ready to embark on a major market research initiative, making sure that you’re asking all the right questions is important.
While the specific questions definitely depend on what you’re trying to accomplish, we often see requests for guidelines on core smart questions to ask. If you’re an e-commerce firm working to establish a better baseline understanding of your customers, the following areas may be worth exploring...
Excerpted from this interesting article on Outspoken Media:
"The facts are:
***Content curation is a needed skill that will only grow in importance as more big brands and publishers flood the Internet with all kinds of content. ***Curation can be a fun, rewarding and highly effective part of your online marketing mix. ***Curating content requires skill, tenacity and, above all, an unflinching focus on the needs of your audience.
The biggest temptation all search marketers face is to sell our souls to the Borg and AUTOMATE EVERYTHING.
An effective curation strategy requires a healthy variety of sources. If you expect any one tool to do all of the work for you, you’re going to miss a lot of remarkable content.
So, use a fancy tool as one of your filters, if you wish. But don’t fool yourself into believing you can just put it on autopilot and watch it magically send you everything you need to succeed.
If your goal is to curate content that provides true value for your audience, you’ve got to out-hustle all of the namby-pamby posers in your niche who claim to be curating, however half-heartedly.
Here is a collection of solid strategies and tasty tactics that will help you consistently out-curate your competitors.
1) Create Twitter lists of experts and thought leaders in your niche.
2) Save Twitter searches for relevant keywords. 3) Build customized MyAllTop pages to keep up on industry blogs. 4) Set up Google Alerts for targeted keywords. 5) Subscribe to blogs by RSS and view them in Google Reader. 6) Create topical lists on Facebook. 7) Perform keyword searches in Trackur. 8) Explore Regator’s curated blog directory. 9) Hunt down content by category on StumbleUpon. 10) Find applicable articles and experts with Topsy. 11) Join relevant LinkedIn groups. 12) Search Scribd’s documents database. 13) Dig into the bookmarked items on Delicious. 14) Keep an eye on curated niche sites that serve your audience, like Inbound.org. 15) Scour the Web with Snip.it and Scoop.it. 16) Drop your keywords into Bottlenose. 17) Scan the curated lists on List.ly. 18) Sign up for a personalized email digest from YourVersion. 19) Say hello to your little friend: Social Buzz. 20) Swing by Ice Rocket and ROCKZi once in awhile. 21) Ignore Google+ at your own risk. I dare you. #smooches.
Constantly Refine and Refocus Your Curation Strategy:
I like to cram tons of different sources into my content funnel at the beginning of each new curation project. Then, once I’m convinced I’ve cast my net wide enough, I begin the crucial process of whittling down those sources into a much more manageable list.
Be the Pickiest, Little Curator Allowed by Law:
If you’re going to out-curate your competition, every piece of content you serve to your audience has to be exactly the right piece of content.
Social media is changing the sales game. An explosion in social activity has shifted the power to customers who are better informed and engaged, while working in more transparent organizations that require well-researched decision making.
Google-owned Motorola Mobility's acquisition of Viewdle this week, a jump in the number of visitors to the insideAR conference and Nokia's recent launch of the City Lens application all illustrate growing interest in augmented reality.
Facebook Edgerank: What you need to know to improve your Facebook marketing. Discover how to calculate your reach and grow your audience.
Excerpted from article:
"If you already have a decent fan base, it makes more sense to first focus on reaching your fans before you shift your focus to growing your audience.
Here are some tips:
#1: Calculate Your Reach:
You need to know how well you’re doing at reaching your fan base.
How do you find out what percentage of your Facebook page’s fans you’re reaching? Go to your Facebook Insights and average your reach for the last 30 days, then divide that number by your fan count.
Facebook has claimed that Facebook pages reach 16-17% of their fans on average. And typically, the more fans you have, the lower the percentage you’ll reach.
#2: Always Post Photos:
Choose the right type of content to share on Facebook.
Of all the types of content you can share, photos give the best results. Photos are most engaged with and reach the most people.
#3: Stimulate Engagement:
Try one of these four kinds of posts to generate engagement:
- Caption contest; - Multiple choice; Fill in the blank; Inspirational quotes;
#4: Create Viral Exposure:
Ask users to upload their photos in a specific category. They are consciously (or subconsciously) participating in an ego contest. Often on Facebook it seems like we succeed most when we take advantage of the momentum of our fans’ self-interest.
#5: Build Fans Virally and Drive Revenue With Sweepstakes and Coupons:
Sweepstakes can build fans more affordably than ads, they’re engaging and they’re fun. Lots of pages do them.
Here are five tips for successful fan-building sweepstakes.
1) Be creative, but keep it simple. 2) Make sure the prize is related to the brand. 3) Give folks an incentive to share. 4) Look for strategic partners to co-brand with. 5) Keep the entry form short. Less is more..."
Each tip is analyzed with more information and some examples.
From the original article: "One of the cool things about PowerPoint is that it let's you embed sounds into directly into the presentation. You can insert sound loops and cliparts to decorate your presentations or even add a nice background music while playing the slide show. Here..."
Here are some resources where you can download free music and sound loops for PowerPoint Presentations....
The time has passed when Facebook was a "good idea" for businesses to try. It's now essential to your inbound marketing strategy. Thing is, Facebook keeps changing how to set up Facebook business pages -- both on the large scale with the rollout of Facebook Timeline, and on a smaller scale with new features that are rolling out all the time.
Everyone wants to be an industry thought leader. Being recognized as an authority in your field gives you a dramatic advantage over your competitors, resulting in more inbound leads and faster company growth.
LinkedIn Groups offer you the opportunity to position yourself as an industry thought leader by giving you a way to connect with other thought leaders and put your content in front of people that would not otherwise see it.
LinkedIn groups can essentially be looked at as part seminar/part networking event/part job fair and part industry newsletter. They are a naturally segmented audience and a great place for you to quickly build authority for yourself and your business if you use them wisely.
Here are a few tips on how to really use LinkedIn Groups to your advantage.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.