Real Estate Cape Coral or Fort Myers Florida
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Ms. Oktoberfest crowned - North Fort Myers Neighbor

Ms. Oktoberfest crowned - North Fort Myers Neighbor | Real Estate Cape Coral or Fort Myers Florida | Scoop.it
Ms. Oktoberfest crowned
North Fort Myers Neighbor
North Fort Myers Neighbor. Save | Post a comment |. By CHUCK BALLARO. news@breezenewspapers.com.
Dawn Mullen's insight:

Octoberfest is one of my favorite things to go to every year.  Great FUN. Food, and music. Let me know if you agree or disagree?

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The results are in! Good Co's Are Storytellers. Great Co's Are Storydoers.

The results are in! Good Co's Are Storytellers. Great Co's Are Storydoers. | Real Estate Cape Coral or Fort Myers Florida | Scoop.it
Story-driven companies -- Target, Walt Disney, Starbucks, American Express, IBM -- are achieving better financial success than their competitors.

Via Karen Dietz
Dawn Mullen's insight:

Did you ever ask yourself why the best Priests or Ministers are the best?  In my opinion it is because they use the art of the story to reach people.  To make them remember.  I also think we all have the heart of a child and we learn best using as many of our senses as we can. This storyteller storydoer technique is powerful and very useful in marketing. I especially like the TARGET commercials.  What are your favorites and examples of the story?

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Karen Dietz's curator insight, July 16, 2013 9:24 PM

I'm amending my review here based on new information that the author of this article, Ty Montague, has been sharing in the many comments he is receiving to his blog post. My edits are in italics and bold.


Well, here is an interesting article that is focused on several issues:

  1. Are companies using storytelling as a mere tool to gain market share or as a core competence imbedded in their DNA?
  2. Can storytelling results be measured?
  3. What difference does storytelling make in business?


I applaud all three! It means we are maturing as a field.


Regarding #1, the author (Ty Montague) narrowly distinguishes between storytellers and storydoers, defining storydoers as those companies that "emphasize the creation of compelling and useful experiences — new products, new services, and new tools that advance their narrative..."


Hmmm -- that still frames storytelling as market output and leaves out leadership, culture, customer and staff engagement, knowledge transfer, etc. So in the end, he is still talking about different kinds of marketing: story that is messaging (telling) and story that is tied to both marketing and product development (doing). 

Actually, Ty and his co-horts do name corporate integration of storytelling into other areas of business activity as one of their criteria. They struggled with how to find out of a company was actually walking their talk, or just using stories in their marketing. If you read the comments below the blog post you will gain additional insights into this issue and what they tried to do.


But it's a start and a valuable distinction! But we need to go further in the 'walk your talk' kind of authentic storytelling we are looking for to include the pieces he left out.


And I'll be picky again -- no company has one story as is mentioned here. It's a network of stories instead, which creates a story field that staff and customers interact with. How you think about story will frame the results you get.


The stats are pretty interesting. The author used social media shares, business growth rate, and financial share price to see if storydoing companies fared better than storytelling companies. I'll let you see the results for yourself!


The only other sentence that gave me pause in the article were the several references to "lighting up the medium of people." Are people a medium now? I thought we were just people. Set me straight if I read this wrong and don't understand!


Despite my nit-picks, this is a really great article because of the author's attempts to make distinctions, measure, and evaluate. And the results are exciting. We need more like it!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Karen Dietz's comment, July 19, 2013 11:56 AM
Good points Dawn! And we always have to remember that companies need to walk the talk. It is still unclear the degree to which these companies actually embodies storytelling in its culture, instead of using stories just in their marketing and ads.
Rescooped by Dawn Mullen from green infographics
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Same Energy, More Power: Accelerating Energy Efficiency in Asia

Same Energy, More Power: Accelerating Energy Efficiency in Asia | Real Estate Cape Coral or Fort Myers Florida | Scoop.it

Energy efficiency refers to approaches or strategies that yield more service value from each primary energy consumed.


Making homes, vehicles, and businesses more energy efficient is seen as a largely untapped solution to addressing the problems of pollution, global warming, energy security, and fossil fuel depletion.


Via Lauren Moss
Dawn Mullen's insight:

In areas of dense population, we should concentrate our efforts toward green and energy efficiency. Any improvement in energy efficiency would be compounded by the number of people this would be available to. That woould increase the cost effictiveness and impact on the planet quickly.

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Rescooped by Dawn Mullen from All About Kitchen Remodel
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Kitchen Backsplash Ideas - Materials, Designs, and Pictures

Kitchen Backsplash Ideas - Materials, Designs, and Pictures | Real Estate Cape Coral or Fort Myers Florida | Scoop.it
Discover a variety of kitchen backsplash ideas to help you discover the best fit for your kitchen color scheme, style, and budget.

Via Suzy Koch
Dawn Mullen's insight:

Some people see the faucets as jewelry.  I see the backsplash and the drawer and door hardware also as the Jewels of the Kitchen.  Do you agree?

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Suzy Koch's curator insight, June 23, 2013 9:25 PM

Awesome collection of backsplash designs, materials, and functional options for you to consider for your kitchen. 


Jill LeCroy Lewis's comment, June 26, 2013 8:00 PM
Suzy I love this!!! I still haven't had the back splash installed...I want it to WOW! Any recommendations for a girl in Alabama finding the wow glass tiles?
Suzy Koch's comment, June 26, 2013 8:44 PM
Hi Jill! Thanks for visiting my magazine. I see what you mean about finding exquisite materials like this mosaic tile. This particular backsplash featured in the picture is from marblenthings.com. I can send you the link through FB. I can also give other resources, but there is nothing like looking and touching the real tile in a store near you. Thanks again for reaching out!
Rescooped by Dawn Mullen from All About Kitchen Remodel
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55 Fast Kitchen Updates

55 Fast Kitchen Updates | Real Estate Cape Coral or Fort Myers Florida | Scoop.it
Color, cabinets, appliances, and more.

Via Suzy Koch
Dawn Mullen's insight:

Easy Breezy!  Are you ready to do it?

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Suzy Koch's curator insight, June 24, 2013 11:48 PM
Remodeling your kitchen? Think Stacked Cabinets: Double your storage by having your cabinets extend all the way to the ceiling taking advantage of the room's height.
Dawn Mullen's curator insight, July 4, 2013 8:53 AM
As a Realtor I know there are less expensive ways to update a Kitchen than doing a complete gut job. Do you think any of these things are effective? How much value do you think each of these things bring compared to the cost of doing them?
Rescooped by Dawn Mullen from Chinese Drywall Guys
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Fort Myers Airport Transportation Companies

Does the Fort Myers Airport Shuttle Service which you choose have up to date low millage cars??? When you are picking a Cape Coral Taxi Cabs, you don't want them to show up in an old beat up car that's likely to break down in route home. The point associated with hiring an Airport Shuttle Cape Coral Fl Service to get you to and from Fort Myers Airport is to reduce the stress that traveling may cause. Make sure that you're getting a Fort Myers Transportation Service that's a private ride for just your party to lessen these types of issues. Dealing with other passengers inside your vehicle transportation from Fort Myers Airport or having to wait for some other passengers flights from RSW Airport to come in or for them to claim their baggage can be frustrating. The first thing you want to take into consideration from any of the Fort MyersAirport Transportation Services you will be looking into is if they offer private shuttle service.


Via Rolande Dwiggins
Dawn Mullen's insight:

Much needed more private shuttle services.

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Rescooped by Dawn Mullen from Amazing Social Media Resources
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What is a Natural Storyteller?

What is a Natural Storyteller? | Real Estate Cape Coral or Fort Myers Florida | Scoop.it

"You know that feeling, when you can’t wait to get home to tell your significant other about the crazy thing that just happened at work? The second you walk through the door, even before you kick off your pinchy-toe shoes, you’re saying, “You’re not going to believe this . . .” as you launch into the story, complete with revealing hand gestures, passion, and well timed pauses that effortlessly build to the riveting climax."


Via Gregg Morris, James Haydon
Dawn Mullen's insight:
I am a Realtor not a writer. I still have to use the story in both pictures and words to tell the story of a home I am selling. It is true a picture is worth a thousand words and together a picture and a caption should be not just information but a story. Call me. I can show you the difference.
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Karen Dietz's comment, April 16, 2013 12:36 PM
Thank you Peter for your comment about the difference between oral and written storytelling. We all need to remember these points!
Karen Dietz's comment, April 16, 2013 12:37 PM
And many thanks to Denyse, Comeja, Two Pen's, and Os's additional comments pointing out the value of this article.
Ally Greer's curator insight, June 10, 2013 3:29 PM

Anyone who knows me knows that I love telling stories. (Usually more than once.) The above excerpt essentially describes every single day of my life. Sharing life experiences with people who mean something to me is what makes these experiences that much more exciting.


Read below, as Karen Dietz sums up my thoughts way better than I ever could. Thanks Karen and Gregg!

Rescooped by Dawn Mullen from Interior Decorating Ideas
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55 Fast Kitchen Updates

55 Fast Kitchen Updates | Real Estate Cape Coral or Fort Myers Florida | Scoop.it
Color, cabinets, appliances, and more.

Via Suzy Koch, James Haydon
Dawn Mullen's insight:
As a Realtor I know there are less expensive ways to update a Kitchen than doing a complete gut job. Do you think any of these things are effective? How much value do you think each of these things bring compared to the cost of doing them?
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Suzy Koch's curator insight, June 24, 2013 11:48 PM
Remodeling your kitchen? Think Stacked Cabinets: Double your storage by having your cabinets extend all the way to the ceiling taking advantage of the room's height.
Dawn Mullen's curator insight, July 6, 2013 11:53 AM

Easy Breezy!  Are you ready to do it?

Rescooped by Dawn Mullen from Architecture & Design Ideas
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SPOTTED - industrial interior design - a hotel bar built from concrete water tubes

SPOTTED - industrial interior design - a hotel bar built from concrete water tubes | Real Estate Cape Coral or Fort Myers Florida | Scoop.it

We are huge fans of using things for a purpose that they are not perhaps initially intended for. The sense of surprise that this can give to a space is wonderful -that little nugget of shock that turns into realisation and wonder. It is these sorts of moments that bring spaces alive. When we saw this industrial interior design for a hotel bar which is built from concrete water pipes we felt that sense of ‘oooh – nice’…


Via ECAL Library, James Haydon
Dawn Mullen's insight:
Reduce Recycle and Reuse and a very interesting innovative idea. What do you think? Let me know...
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Suzy Koch's comment, June 27, 2013 10:30 AM
This is absolutely awesome!
Suzy Koch's curator insight, July 1, 2013 10:35 PM

The most creative industrial design at its best!

ParadigmGallery's curator insight, July 14, 2013 6:18 PM

...very nice interior space as well as "wow" from outside! The bar is also great design....

Rescooped by Dawn Mullen from Thrifty Car Service
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Ft Myers Airport Transportation Companies

Does the Fort Myers Airport Transportation Service that you choose have up to date low millage automobiles??? When you are picking a Cape Coral Taxi Cabs, you don't want them to show up in an old beat up car that's gonna break down along the way home. The point of hiring an Airport Shuttle Cape Coral Fl Service to get you to and from RSW Airport is to cut down on the stress that traveling might cause. Make sure that you're getting a Fort Myers Shuttle Service it really is a private ride just for your party to lessen these types of issues. Dealing with other passengers with your vehicle transportation from Fort Myers Airport or having to wait for other passengers flights from RSW Airport to come in or for them to claim their baggage is usually frustrating. The first thing you want to take into account from from any of the RSWAirport Transportation Services you will be looking into is whether they offer private shuttle service.


Via Trisha Coco
Dawn Mullen's insight:

Much needed and good service.

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Rescooped by Dawn Mullen from Lighting Controls
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Cape VA Clinic: lights on all night for safety, security

Cape VA Clinic: lights on all night for safety, security | Real Estate Cape Coral or Fort Myers Florida | Scoop.it
Cape VA Clinic: lights on all night for safety, security. CAPE CORAL, Fla

Via ecoInsight
Dawn Mullen's insight:

What an asset to the community and to Veterans located in Cape Coral, Florida.  

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Rescooped by Dawn Mullen from Explore River Cruises
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River cruises return to Edison & Ford Winter Estates

River cruises return to Edison & Ford Winter Estates | Real Estate Cape Coral or Fort Myers Florida | Scoop.it
River cruises return to Edison & Ford Winter Estates. FORT MYERS, Fla

Via Lauri Wakefield
Dawn Mullen's insight:

Great fun and History.  Have you boon here?  Let me know what you think.

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Rescooped by Dawn Mullen from Interior Decorating Ideas
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10 Modern Under Stair Storage Solutions To Spruce Up Your Home - Home Decorating Trends

10 Modern Under Stair Storage Solutions To Spruce Up Your Home - Home Decorating Trends | Real Estate Cape Coral or Fort Myers Florida | Scoop.it
In any modern home, the key is to have a simple and open interior design and internal distribution. Storage is still a very important issue but it’s dealt with in ingenious and space-efficient ways.

Via Jasveen Sahota, James Haydon
Dawn Mullen's insight:

I always like space saving and storage ideas.  With the right plans this kind of space can become a larg asset instead of a large HOLE of nothing or like it was when I was a little girl a hole that things went in and never was seen again.  Let me know what you think.  Is something like this money well spent?

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Silk Interiors's curator insight, July 9, 2013 7:53 PM

Wine racks and window seats and drawers and cupboards. Some clever thinking here of what to do with this 'dead space'

Red Barrinuevo's curator insight, August 9, 2013 11:42 AM

Awesome Ideas

Red Barrinuevo's comment, August 9, 2013 11:46 AM
Really clever and smart ideas for a sapce that is often overlooked. Love it.
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Investing in Green [INFOGRAPHIC]

Investing in Green [INFOGRAPHIC] | Real Estate Cape Coral or Fort Myers Florida | Scoop.it

Use this infographic to track new financial investment in renewable energy companies, utility-scale generation and biofuel projects globally...


Via Lauren Moss
Dawn Mullen's insight:

Would it not be nice if we all got onboard on the GREEN movement?  I live in Southwest Florida where solar and wind could be so much more utilized.  Let me know what you think. Would you like more solar or wind power?

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Rescooped by Dawn Mullen from All About Kitchen Remodel
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Time Frame for a Kitchen Remodel

Time Frame for a Kitchen Remodel | Real Estate Cape Coral or Fort Myers Florida | Scoop.it
One of your motivations for a remodeled kitchen surely must be the chance to bring the family closer together. Doing dishes in the bathtub and warming up soup on the hot plate—fun! It’ll be just like a campout at Yellowstone!

Via Suzy Koch
Dawn Mullen's insight:

Time frame can go terribly wrong without proper planning.  Sometime even with planing the time line can go badly because the manufacturer gets behind.  Has that happened to you?

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Suzy Koch's comment, July 10, 2013 12:46 PM
Thanks for sharing!
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Info on SW 6&7: UEP Web site now online - Cape Coral Daily Breeze

Info on SW 6&7: UEP Web site now online Cape Coral Daily Breeze Property owners who want to know more about the next phase of the city of Cape Coral's Utility Expansion Project can get many of their questions answered online, thanks to a new...
Dawn Mullen's insight:

Have you been waiting for this information?  Are you in SW 6 & 7?  Are you worried about selling your home. Call me, Realtor, Dawn Dleen Mullen 239-634-4110

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Red, White and Boom over Cape Coral - Wink News

Red, White and Boom over Cape Coral - Wink News | Real Estate Cape Coral or Fort Myers Florida | Scoop.it
Red, White and Boom over Cape Coral
Wink News
CAPE CORAL, Fla. - The skies over southwest Florida were booming Thursday night with fireworks displays. One of the biggest was over the Cape Coral Bridge at the annual Red, White and Boom.
Dawn Mullen's insight:

Great Show!

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Rescooped by Dawn Mullen from Amazing Social Media Resources
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13 Reasons Your Brain Craves Infographics [Infographic]

13 Reasons Your Brain Craves Infographics [Infographic] | Real Estate Cape Coral or Fort Myers Florida | Scoop.it
This is downright spooky. It's an interactive infographic all about why your brain craves infographics. Food for thought!

Via Gust MEES, James Haydon
Dawn Mullen's insight:
I believe in the world of Teachers this is called a multi sensory technique. It is a way to train the brain. It is a way to learn more and easier using as many of the 5 senses as we can to learn it. See it, Hear it, touch it, smell it, & taste it. Using the five senses to impact the brain. Any teacher or parent of a child with a learning disability can tell you this works on children and everyone better than the old fashion rote learning. Are you someone that can not remember a joke unless you see it written out in PICTURES? Can you relate to this kind of learning and jokes?
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ghbrett's curator insight, July 23, 2013 8:49 AM

As the old saying goes: "A picture is worth a thousand words." This also reminds me of Malcomb Gladwell's book, "Blink." Amazon: http://amzn.to/13AalVQ

Andrea Remmert's curator insight, July 31, 2013 1:41 AM

It's all about images now. 

Bruce McDuffee's curator insight, August 20, 2013 2:53 PM

It's important to keep in mind your audience and how the ideal prospect likes to consume content.  Scientists or engineers for example my consume or respect different media than consumers of clothing or electronics.

Rescooped by Dawn Mullen from Interior Decorating Ideas
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Thanks to Technology, Photo Murals Are Bolder & More Brilliant Than Ever!

Thanks to Technology, Photo Murals Are Bolder & More Brilliant Than Ever! | Real Estate Cape Coral or Fort Myers Florida | Scoop.it
As with all things, photomurals have been affected by technology.

Via Suzy Koch, James Haydon
Dawn Mullen's insight:
I love this kind of Nature like ART. I love the kind of technology able to produce art like this. Do you like this kind of technology and art?
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Suzy Koch's curator insight, June 24, 2013 11:09 PM

Custom Printed Wallpaper or Photo Mural: Great source of inspiration! 

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Fort Myers Princess July 3rd Tours KIDS $9 and July 4th Sunset ...

Fort Myers Princess July 3rd Tours KIDS $9 and July 4th Sunset/Fireworks Cruise/Open Bar. Fort Myers Princess July 3rd Dolphin Tour & Sunset Party Cruise ONLY KIDS $9 and July 4th Sunset/Fireworks Cruise with 3hour ...
Dawn Mullen's insight:

Wonderful time.  Book it!

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Doc Ford's at Fort Myers Beach – Huge menu, Huge restaurant ...

Doc Ford's at Fort Myers Beach – Huge menu, Huge restaurant ... | Real Estate Cape Coral or Fort Myers Florida | Scoop.it
Doc Ford's at Fort Myers Beach – Huge menu, Huge restaurant. Leave a comment. We actually wanted to eat at Rib City – relatively small, not super well located, but reputed to have great ribs. Unfortunately, we had issues ...
Dawn Mullen's insight:

New restaurant at Fort Myers Beach.  I can not wait to try it out.

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Poster Contest Open to All Artists - ArtFest Fort Myers

Poster Contest Open to All Artists - ArtFest Fort Myers | Real Estate Cape Coral or Fort Myers Florida | Scoop.it
ArtFest Fort Myers, Southwest Florida's premier fine art festival, is pleased to announce an all new Poster/T-shirt Competition for the 2014 festival. “This competition is open to all professional artists,” explains Sharon McAllister, ...
Dawn Mullen's insight:

Wonderful art festival and Poster Contest.  This is done yearly and is always a great day of art and fun.

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