We weren’t all born to love verbs and spend hours toiling lovingly over word order and yet as small business owners and marketers, one of the most important hats that we necessarily wear is “writer”.
If you don’t consider yourself a writer, aren’t entirely comfortable with the writing process and can’t outsource to a professional, that doesn’t mean you’re dead in the water. Nor does it mean you should shrug and put out subpar content because, “Hey, I’m not a writer. That’s as good as it gets.”
Try one or more of these techniques the next time you put pencil to paper – or fingers to keyboard – for writing that has a whole lot more marketing punch....
Via Jeff Domansky