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Security and simplicity are at the heart of Sparse bicycle lights

Security and simplicity are at the heart of Sparse bicycle lights | Reading Pool | Scoop.it
Sparse Lights has designed some great looking, theft-resistant and durable front and rear LED lights that, once installed, become as much a part of your bik...
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Reading Pool
Reading resources for information on different  subjects
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Having a wild and crazy Friday night--new mystery and homemade pizza | Sara Rosett

Having a wild and crazy Friday night--new mystery and homemade pizza | Sara Rosett | Reading Pool | Scoop.it
Having a wild and crazy Friday night--new mystery and homemade pizza �. #fridayreads #historicalmystery #cozy #cozymystery
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The Infographic that Will Revolutionize Your Approach to Content Creation

The Infographic that Will Revolutionize Your Approach to Content Creation | Reading Pool | Scoop.it

Rise of Interactive Content
We agree with the premise if not the over-hype of this infographic. We see a trend to making websites more conversational, more interactive. The "one size fits all" days are gone. 

In the next few years, we'll see websites capable of wrapping themselves around users like a glove. Web sites that look and feel different from one visitor to the next based on predictive analytics, behavior and creative. If this sounds like the quants and the creatives are about to take over that is what we think too. 

These unlikely affinity groups - right brain engineers and left brain creatives - will need to think, act and design as one. Don't forget our favorite content creation rule - don't create your content ask for help and get others to create it for you. 

Such a "community approach" to content creation is the best way we know to turn your tribe into zealous advocates. Think about it. What are you more likely to advocate your stuff or ours? Answer to that question is obvious and an indication why community is the key to future commerce online. Now that is a revolutionary infographic we'd like to see :). 


Via Martin (Marty) Smith
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This is good. Discovered a new | Sara Rosett

This is good. Discovered a new | Sara Rosett | Reading Pool | Scoop.it
This is good. Discovered a new #chocolate. #mint
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Herramientas web 2.0 en Educación

Herramientas web 2.0 en Educación | Reading Pool | Scoop.it

In this post today I bring a compilation of web 2.0 tools that I usually use in my teaching profession. SW


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Rescooped by jameel56 from Digital Delights for Learners
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Story Maps 

Story Maps  | Reading Pool | Scoop.it

Via Ana Cristina Pratas
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Ressources pour les cours d'anglais's curator insight, February 14, 4:27 AM
Créer des cartes interactives en langues, en lettres et en histoire-géographie par exemple. Un scénario en EPI pourrait être construit. 
Patricia Sweeney's curator insight, February 15, 1:32 PM
Share your insight
James Funk's curator insight, February 24, 10:19 AM
As a veterans academic adviser I thought having a map to show where our veterans had served would be very interesting.
Rescooped by jameel56 from Digital Delights for Learners
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Welcome to Quick Rubric – Free, Fast, and Easy to Use! :)

Quick Rubric – FREE, fast and simple rubric creator

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[PDF] The digital talent gap: Developing skills for today's digital organizations

[PDF] The digital talent gap: Developing skills for today's digital organizations | Reading Pool | Scoop.it
The shortage of digital skills in the current marketplace is unprecedented. It is estimated that over 4.4 million IT jobs will be created around Big Data by 2015; however, only a third of these new jobs will be filled. Martha Lane Fox, the UK’s digital inclusion champion, believes over 16 million people in the UK lack the basic digital skills to fully benefit from the Internet. Even Millenials are a matter of concern. In a survey comprising over 800 middle to upper management executives from over 50 industries, nearly one in five Millenials in the modern workplace are perceived to be lacking in analytical skills.
 
The reasons driving this skills shortage are not hard to identify. The usage of mobile, social and analytical tools is permeating the length and breadth of every function across the organization. Unlike the past, the impact of these digital technologies and tools is felt not just in the IT department. This means that the magnitude of training and re-skilling thatis required is enormous. Moreover, each new technology cycle has brought forth new requirements and these cycles are increasingly getting shorter. Employees must now refresh their skills more frequently if they wish to stay relevant in this rapidly changing digital environment. The head of India R&D Labs of software firm SAP succinctly states: “The shelf life of a software engineer today is no more than that of a cricketer – about 15 years. The 20-year-old guys provide me more value than the 35-year-olds do.
 
Organizations are beginning to recognize the magnitude of the problem. Our own research with the MIT Center for Digital Business has revealed that 77% of companies considered missing digital skills as the key hurdle to their digital transformation. Digital leaders or ‘Digirati’ a are already investing in digital skills and reaping significant benefits in comparison to other companies (see Figure 1). On average, ‘Digirati’ are
26% more profitable than their industry competitors.
 
This skills shortage is creating a ‘war for talent’, where companies have to compete for the best talent with new categories of players. Unlike in the past, the hunt for the best talent is no more limited to localized skills in certain departments. In this case, the talent war is manifest across the entire organization. The important questions are: Do organizations include digital skills as a key component in their workforce plans? Are HR departments equipped and skilled to bring innovative solutions to bridge the digital skills gap? How are Digiratis developing digital skills?

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Nevermore Sithole's curator insight, February 6, 5:00 AM
Digital talent gap
Nevermore Sithole's curator insight, March 10, 2:41 AM
Digital talent gap
La gagu's curator insight, March 12, 6:00 AM
Great
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How Long Does It Really Take to Rank at the Top of Google’s Search Results?

How Long Does It Really Take to Rank at the Top of Google’s Search Results? | Reading Pool | Scoop.it
'I recommend link building.

The very word “link building” has a bad reputation. 

Why? Because, in the past, it was improperly executed by overeager marketers.

Torah, some people try to sugar coat it or call it something like “reputation building.”

I call it like it is. It’s link building. 

And, there’s nothing wrong with building links in the right way!

Obviously, I’m 100% against spammy, black-hat link building, a la 2011. 

Because link building is still at the heart of SEO.



After  years of link building, I decided it was worth it to spend the time and resources to answer the question: How long do you have to do link building before you get to the top of the SERPs?



Via Antonino Militello
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MitiKiti's curator insight, March 14, 7:26 AM
Ranking on Search Engine is not an easy task. Here's an article by Neil Patel - Helping People Succeed Through Online Marketing
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M 3.9 quake: New Zealand on Sun, 29 Jan 21h23

Provides fast earthquake notification alerts world-wide: overview map, magnitude, depth and time of quake, reports and links to in-depth information. / VolcanoDiscovery
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Rescooped by jameel56 from All Things Bookish: All about books, all the time
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Very kind of @squirlbooks to highlight Elusive (On the Run series, Book One) in their books @squirlbooks with @repostapp ・・・ Saturday is the perfect day to visit @venetianvegas in our countdown! �...

Very kind of @squirlbooks to highlight Elusive (On the Run series, Book One) in their books @squirlbooks with @repostapp ・・・ Saturday is the perfect day to visit @venetianvegas in our countdown! �... | Reading Pool | Scoop.it
Very kind of @squirlbooks to highlight Elusive (On the Run series, Book One) in their ##LasVegas books! ~ #Repost @squirlbooks with @repostapp ・・・ Saturday is the perfect day to visit @venetianvegas in our #LasVegas countdown! ��� Find more settings from this book in the Squirl app
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Rescooped by jameel56 from Digital Marketing Trends
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8 Content Marketing Tricks That Helped Dollar Shave Club Go Viral

8 Content Marketing Tricks That Helped Dollar Shave Club Go Viral | Reading Pool | Scoop.it
Ask any North-American male aged 17-30 whether he's heard of Dollar Shave Club (DSC). He’ll probably say, “Yeah.” And it’

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Peg Corwin's curator insight, January 24, 8:41 PM

"Dollar Shave Club didn’t have a unique product. Razors are everywhere. Still, they developed a unique value proposition around their products and made sure to keep that front and center throughout their content marketing campaigns."  Quite a remarkable story.

Peg Corwin's curator insight, January 24, 8:43 PM

Dollar Shave Club's content marketing case study.  Worth a read.

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What Is The Difference Between Article Marketing and Traditional Article Writing | Article Writing Service

What Is The Difference Between Article Marketing and Traditional Article Writing | Article Writing Service | Reading Pool | Scoop.it
Article Writing Service -
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Most Popular Visa Options for Overseas Nurses in Australia

Most Popular Visa Options for Overseas Nurses in Australia | Reading Pool | Scoop.it

Are you an overseas nurse looking to advance your skills or career prospects in Australia? Read on to know more about the visa options and the bridging program.


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The Rise of Q&A Marketing - Curagami

The Rise of Q&A Marketing - Curagami | Reading Pool | Scoop.it

Rise of Q&A Marketing

One of the biggest trends we've seen in 2017 is the Rise of Q&A Marketing. It's not hard to see why either. Amazon's Echo and Google Home point to the coming Internet of Things (IOT).

 

Once that tsunami hits Google's currency - searches fueled by questions and answers - becomes universal, ubiquitous, and demanding. New information architecture and really understanding what "responsive design" and "mobile first" really means is the least of what we'll need to understand as our content marketing and websites become crowdsourced platforms.

http://www.curagami.com/rise-of-q-a-maketing/ ;


Via Martin (Marty) Smith
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Francesco Tonucci: La misión principal de la escuela ya no es enseñar cosas #LoMásVisto | Educación y Cultura AZ

Francesco Tonucci: La misión principal de la escuela ya no es enseñar cosas #LoMásVisto | Educación y Cultura AZ | Reading Pool | Scoop.it

"The mission of the school is no longer to teach things. That is what TV or the Internet does best. "The definition, called to provoke a strong controversy, is the recognized


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Rescooped by jameel56 from Sustain Our Earth
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Whistleblower: ‘I knew people would misuse this.’ They did - to attack climate science

Whistleblower: ‘I knew people would misuse this.’ They did - to attack climate science | Reading Pool | Scoop.it
This weekend, conservative media outlets launched an attack on climate scientists with a manufactured scandal. The fake news originated from an accusation made by former NOAA scientist John Bates about a 2015 paper by some of his NOAA colleagues. The technical term to describe the accusation is ‘a giant nothingburger’ (in this case, a NOAA-thing burger) as Bates clarified in an interview with E&E News:

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Rescooped by jameel56 from Digital Delights for Learners
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Australian Curriculum #Digital #Technologies - Lesson Plans, activities and more

Australian Curriculum #Digital #Technologies - Lesson Plans, activities and more | Reading Pool | Scoop.it
Support for the Australian Curriculum Digital Technologies with lesson plans, case studies, advice for school leaders, activities for students and for families. See links to the digital technologies industry events and programs. Get support with the development of computational thinking and coding skills in Australian students.

Via Ana Cristina Pratas
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Rescooped by jameel56 from Tools for Teachers & Learners
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PlayPosit - Interactive Video Learning

PlayPosit - Interactive Video Learning | Reading Pool | Scoop.it

PlayPosit is an online learning environment to create and share interactive video lessons. Teachers begin with any online video  and transform what is traditionally passive content into an active experience for students, with time-embedded activities.


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Nik Peachey's curator insight, January 19, 4:41 AM

A useful tool for creating interactive video materials.

Willem Kuypers's curator insight, February 6, 2:04 AM
Un outil à retenir.
Ricard Garcia's curator insight, February 7, 4:17 AM
An alternative to edpuzzle?
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Post Trump’s Immigration Order, Tech Giants Apple, Microsoft & Uber Offer A Helping Hand To Their Staff

Post Trump’s Immigration Order, Tech Giants Apple, Microsoft & Uber Offer A Helping Hand To Their Staff | Reading Pool | Scoop.it
This article talks about tech giants like Apple, Microsoft, Uber and Google coming forward to help their employees after Trump announced immigration ban on people from Muslim majority countries.
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Rescooped by jameel56 from Digital Delights - Digital Tribes
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Cognitive bias cheat sheet

Cognitive bias cheat sheet | Reading Pool | Scoop.it
I’ve spent many years referencing Wikipedia’s list of cognitive biases whenever I have a hunch that a certain type of thinking is an official bias but I can’t recall the name or details. It’s been an…

Via Ana Cristina Pratas
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Jose Luis Yañez's curator insight, February 22, 5:42 AM
Cognitive bias cheat sheet
 
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4 Data-Driven Ways to Create More Targeted Ad Campaigns

4 Data-Driven Ways to Create More Targeted Ad Campaigns | Reading Pool | Scoop.it
Are you targeting the best audience for your ad campaigns? Use these data-backed strategies to build a more targeted approach.

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Peg Corwin's curator insight, January 20, 9:22 PM

Intro to programmatic ad buying, verification tools, personalized dynamic content, people based measurement.

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New York Internet Marketers

Engaging Buyers: 10 Revenue Driving Email Programs

Wednesday, Feb 8, 2017, 6:30 PM

dotmailer
333 7th Ave Floor 18 New York, NY

34 Internet Marketers Attending

What does it take to deliver personalized email marketing like major brands? And to see similar returns from these efforts? Hear from industry expert Tink Taylor on how you can increase your current ROI from email, through 10 key programs. Discover how retailers are employing technology to engage buyers and strengthen the customer relationship and ...

Check out this Meetup →

What does it take to deliver personalized email marketing like major brands? And to see similar returns from these efforts? Hear from industry expert Tink Taylor on how you can increase your current R
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