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Honda's new 1.6 liter diesel engine is lightest in its class

Honda's new 1.6 liter diesel engine is lightest in its class | Reading Pool | Scoop.it
Honda has announced that it will be installing its 1.6-liter i-DTEC diesel engine in the 2013 Civic manufactured at the company’s facility in Swindon, UK.
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Reading Pool
Reading resources for information on different  subjects
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The Rise of Q&A Marketing - Curagami

The Rise of Q&A Marketing - Curagami | Reading Pool | Scoop.it

Rise of Q&A Marketing

One of the biggest trends we've seen in 2017 is the Rise of Q&A Marketing. It's not hard to see why either. Amazon's Echo and Google Home point to the coming Internet of Things (IOT).

 

Once that tsunami hits Google's currency - searches fueled by questions and answers - becomes universal, ubiquitous, and demanding. New information architecture and really understanding what "responsive design" and "mobile first" really means is the least of what we'll need to understand as our content marketing and websites become crowdsourced platforms.

http://www.curagami.com/rise-of-q-a-maketing/ ;


Via Martin (Marty) Smith
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Francesco Tonucci: La misión principal de la escuela ya no es enseñar cosas #LoMásVisto | Educación y Cultura AZ

Francesco Tonucci: La misión principal de la escuela ya no es enseñar cosas #LoMásVisto | Educación y Cultura AZ | Reading Pool | Scoop.it

"The mission of the school is no longer to teach things. That is what TV or the Internet does best. "The definition, called to provoke a strong controversy, is the recognized


Via PuertoTICs
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Whistleblower: ‘I knew people would misuse this.’ They did - to attack climate science

Whistleblower: ‘I knew people would misuse this.’ They did - to attack climate science | Reading Pool | Scoop.it
This weekend, conservative media outlets launched an attack on climate scientists with a manufactured scandal. The fake news originated from an accusation made by former NOAA scientist John Bates about a 2015 paper by some of his NOAA colleagues. The technical term to describe the accusation is ‘a giant nothingburger’ (in this case, a NOAA-thing burger) as Bates clarified in an interview with E&E News:

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Rescooped by jameel56 from Digital Delights for Learners
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Australian Curriculum #Digital #Technologies - Lesson Plans, activities and more

Australian Curriculum #Digital #Technologies - Lesson Plans, activities and more | Reading Pool | Scoop.it
Support for the Australian Curriculum Digital Technologies with lesson plans, case studies, advice for school leaders, activities for students and for families. See links to the digital technologies industry events and programs. Get support with the development of computational thinking and coding skills in Australian students.

Via Ana Cristina Pratas
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Rescooped by jameel56 from Tools for Teachers & Learners
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PlayPosit - Interactive Video Learning

PlayPosit - Interactive Video Learning | Reading Pool | Scoop.it

PlayPosit is an online learning environment to create and share interactive video lessons. Teachers begin with any online video  and transform what is traditionally passive content into an active experience for students, with time-embedded activities.


Via Nik Peachey
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Nik Peachey's curator insight, January 19, 4:41 AM

A useful tool for creating interactive video materials.

Willem Kuypers's curator insight, February 6, 2:04 AM
Un outil à retenir.
Ricard Garcia's curator insight, February 7, 4:17 AM
An alternative to edpuzzle?
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Post Trump’s Immigration Order, Tech Giants Apple, Microsoft & Uber Offer A Helping Hand To Their Staff

Post Trump’s Immigration Order, Tech Giants Apple, Microsoft & Uber Offer A Helping Hand To Their Staff | Reading Pool | Scoop.it
This article talks about tech giants like Apple, Microsoft, Uber and Google coming forward to help their employees after Trump announced immigration ban on people from Muslim majority countries.
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Cognitive bias cheat sheet

Cognitive bias cheat sheet | Reading Pool | Scoop.it
I’ve spent many years referencing Wikipedia’s list of cognitive biases whenever I have a hunch that a certain type of thinking is an official bias but I can’t recall the name or details. It’s been an…

Via Ana Cristina Pratas
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4 Data-Driven Ways to Create More Targeted Ad Campaigns

4 Data-Driven Ways to Create More Targeted Ad Campaigns | Reading Pool | Scoop.it
Are you targeting the best audience for your ad campaigns? Use these data-backed strategies to build a more targeted approach.

Via Peg Corwin
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Peg Corwin's curator insight, January 20, 9:22 PM

Intro to programmatic ad buying, verification tools, personalized dynamic content, people based measurement.

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New York Internet Marketers

Engaging Buyers: 10 Revenue Driving Email Programs

Wednesday, Feb 8, 2017, 6:30 PM

dotmailer
333 7th Ave Floor 18 New York, NY

34 Internet Marketers Attending

What does it take to deliver personalized email marketing like major brands? And to see similar returns from these efforts? Hear from industry expert Tink Taylor on how you can increase your current ROI from email, through 10 key programs. Discover how retailers are employing technology to engage buyers and strengthen the customer relationship and ...

Check out this Meetup →

What does it take to deliver personalized email marketing like major brands? And to see similar returns from these efforts? Hear from industry expert Tink Taylor on how you can increase your current R
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2016 in review: the top 10 most-read articles

2016 in review: the top 10 most-read articles | Reading Pool | Scoop.it
As 2016 comes to a close, it's tradition to look back over the year and all that has happened. Most notably, there was Brexit and all its implications on UK universities and international higher education, as
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How to Create a First-Class Case Study | Ep. #149 - Marketing School Podcast

How to Create a First-Class Case Study | Ep. #149 - Marketing School Podcast | Reading Pool | Scoop.it

Tune in to discover the ins and outs of a well-designed case study and how case studies will boost you


Via Peg Corwin
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Peg Corwin's curator insight, December 28, 2016 7:40 AM

B2B marketers, improve your case studies with this podcast and program outline.  Super good.

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Organic Chemistry: Alkene Stability, Part 2

Heats of Hydrogenation is used to determine alkene stabilities. More energy released during hydrogenation corresponds to a less stable alkene
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Herramientas web 2.0 en Educación

Herramientas web 2.0 en Educación | Reading Pool | Scoop.it

In this post today I bring a compilation of web 2.0 tools that I usually use in my teaching profession. SW


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Story Maps 

Story Maps  | Reading Pool | Scoop.it

Via Ana Cristina Pratas
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ernestprats's curator insight, February 14, 1:47 AM
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Ressources pour les cours d'anglais's curator insight, February 14, 4:27 AM
Créer des cartes interactives en langues, en lettres et en histoire-géographie par exemple. Un scénario en EPI pourrait être construit. 
Patricia Sweeney's curator insight, February 15, 1:32 PM
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Welcome to Quick Rubric – Free, Fast, and Easy to Use! :)

Quick Rubric – FREE, fast and simple rubric creator

Via Ana Cristina Pratas
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[PDF] The digital talent gap: Developing skills for today's digital organizations

[PDF] The digital talent gap: Developing skills for today's digital organizations | Reading Pool | Scoop.it
The shortage of digital skills in the current marketplace is unprecedented. It is estimated that over 4.4 million IT jobs will be created around Big Data by 2015; however, only a third of these new jobs will be filled. Martha Lane Fox, the UK’s digital inclusion champion, believes over 16 million people in the UK lack the basic digital skills to fully benefit from the Internet. Even Millenials are a matter of concern. In a survey comprising over 800 middle to upper management executives from over 50 industries, nearly one in five Millenials in the modern workplace are perceived to be lacking in analytical skills.
 
The reasons driving this skills shortage are not hard to identify. The usage of mobile, social and analytical tools is permeating the length and breadth of every function across the organization. Unlike the past, the impact of these digital technologies and tools is felt not just in the IT department. This means that the magnitude of training and re-skilling thatis required is enormous. Moreover, each new technology cycle has brought forth new requirements and these cycles are increasingly getting shorter. Employees must now refresh their skills more frequently if they wish to stay relevant in this rapidly changing digital environment. The head of India R&D Labs of software firm SAP succinctly states: “The shelf life of a software engineer today is no more than that of a cricketer – about 15 years. The 20-year-old guys provide me more value than the 35-year-olds do.
 
Organizations are beginning to recognize the magnitude of the problem. Our own research with the MIT Center for Digital Business has revealed that 77% of companies considered missing digital skills as the key hurdle to their digital transformation. Digital leaders or ‘Digirati’ a are already investing in digital skills and reaping significant benefits in comparison to other companies (see Figure 1). On average, ‘Digirati’ are
26% more profitable than their industry competitors.
 
This skills shortage is creating a ‘war for talent’, where companies have to compete for the best talent with new categories of players. Unlike in the past, the hunt for the best talent is no more limited to localized skills in certain departments. In this case, the talent war is manifest across the entire organization. The important questions are: Do organizations include digital skills as a key component in their workforce plans? Are HR departments equipped and skilled to bring innovative solutions to bridge the digital skills gap? How are Digiratis developing digital skills?

Via Edumorfosis
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Elizabeth Bowden's curator insight, June 1, 2016 10:08 AM
The Human Resources Function is Not Actively Involved in Digital Skills Development - An added challenge appears to be the fact that HR is not in the driver’s seat when it comes to steering digital skills development. We found that only 30% of organizations have mentioned HR as being actively involved in skills development. So, the question remains who is managing the transformation of skills if it is not HR? In over 60% of the companies we surveyed, it was the senior leadership, IT division, functional teams and employees who were spearheading digital skills development .
Karen Bowden's curator insight, June 1, 2016 12:16 PM
“It is no longer sufficient that you think of your job as doing what you have constantly done for many years. If you have that mindset long enough then software will be developed to do what you do making you redundant.” Terry Harrison, past President of INFORMS and Professor at the Penn State University.
Nevermore Sithole's curator insight, February 6, 5:00 AM
Digital talent gap
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How Long Does It Really Take to Rank at the Top of Google’s Search Results?

How Long Does It Really Take to Rank at the Top of Google’s Search Results? | Reading Pool | Scoop.it
'I recommend link building.

The very word “link building” has a bad reputation. 

Why? Because, in the past, it was improperly executed by overeager marketers.

Torah, some people try to sugar coat it or call it something like “reputation building.”

I call it like it is. It’s link building. 

And, there’s nothing wrong with building links in the right way!

Obviously, I’m 100% against spammy, black-hat link building, a la 2011. 

Because link building is still at the heart of SEO.



After  years of link building, I decided it was worth it to spend the time and resources to answer the question: How long do you have to do link building before you get to the top of the SERPs?



Via Antonino Militello
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M 3.9 quake: New Zealand on Sun, 29 Jan 21h23

Provides fast earthquake notification alerts world-wide: overview map, magnitude, depth and time of quake, reports and links to in-depth information. / VolcanoDiscovery
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Very kind of @squirlbooks to highlight Elusive (On the Run series, Book One) in their books @squirlbooks with @repostapp ・・・ Saturday is the perfect day to visit @venetianvegas in our countdown! �...

Very kind of @squirlbooks to highlight Elusive (On the Run series, Book One) in their books @squirlbooks with @repostapp ・・・ Saturday is the perfect day to visit @venetianvegas in our countdown! �... | Reading Pool | Scoop.it
Very kind of @squirlbooks to highlight Elusive (On the Run series, Book One) in their ##LasVegas books! ~ #Repost @squirlbooks with @repostapp ・・・ Saturday is the perfect day to visit @venetianvegas in our #LasVegas countdown! ��� Find more settings from this book in the Squirl app
Via Sara Rosett
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8 Content Marketing Tricks That Helped Dollar Shave Club Go Viral

8 Content Marketing Tricks That Helped Dollar Shave Club Go Viral | Reading Pool | Scoop.it
Ask any North-American male aged 17-30 whether he's heard of Dollar Shave Club (DSC). He’ll probably say, “Yeah.” And it’

Via Peg Corwin
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Peg Corwin's curator insight, January 24, 8:41 PM

"Dollar Shave Club didn’t have a unique product. Razors are everywhere. Still, they developed a unique value proposition around their products and made sure to keep that front and center throughout their content marketing campaigns."  Quite a remarkable story.

Peg Corwin's curator insight, January 24, 8:43 PM

Dollar Shave Club's content marketing case study.  Worth a read.

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What Is The Difference Between Article Marketing and Traditional Article Writing | Article Writing Service

What Is The Difference Between Article Marketing and Traditional Article Writing | Article Writing Service | Reading Pool | Scoop.it
Article Writing Service -
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2016 in review: the top 10 most-read articles

2016 in review: the top 10 most-read articles | Reading Pool | Scoop.it
As 2016 comes to a close, it's tradition to look back over the year and all that has happened. Most notably, there was Brexit and all its implications on UK universities and international higher education, as
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My Go-to Google Tools for Social Studies Classrooms

My Go-to Google Tools for Social Studies Classrooms | Reading Pool | Scoop.it
Over the years I've used a lot of Google tools in my social studies classes. Some of those tools, like Wonder Wheel and Notebook, n
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