One of the biggest trends we've seen in 2017 is the Rise of Q&A Marketing. It's not hard to see why either. Amazon's Echo and Google Home point to the coming Internet of Things (IOT).
Once that tsunami hits Google's currency - searches fueled by questions and answers - becomes universal, ubiquitous, and demanding. New information architecture and really understanding what "responsive design" and "mobile first" really means is the least of what we'll need to understand as our content marketing and websites become crowdsourced platforms.
This weekend, conservative media outlets launched an attack on climate scientists with a manufactured scandal. The fake news originated from an accusation made by former NOAA scientist John Bates about a 2015 paper by some of his NOAA colleagues. The technical term to describe the accusation is ‘a giant nothingburger’ (in this case, a NOAA-thing burger) as Bates clarified in an interview with E&E News:
Support for the Australian Curriculum Digital Technologies with lesson plans, case studies, advice for school leaders, activities for students and for families. See links to the digital technologies industry events and programs. Get support with the development of computational thinking and coding skills in Australian students.
PlayPosit is an online learning environment to create and share interactive video lessons. Teachers begin with any online video and transform what is traditionally passive content into an active experience for students, with time-embedded activities.
I'd add: don't judge a book by its cover. :) what have you learned from books? ~ #Repost (repost) @leer.reading.lire with @repostapp ・・・ #books #bookworm #girlreading #boyreading #reading #books #bookquotes #literature #amreading
Via Sara Rosett
Rise of Interactive Content We agree with the premise if not the over-hype of this infographic. We see a trend to making websites more conversational, more interactive. The "one size fits all" days are gone.
In the next few years, we'll see websites capable of wrapping themselves around users like a glove. Web sites that look and feel different from one visitor to the next based on predictive analytics, behavior and creative. If this sounds like the quants and the creatives are about to take over that is what we think too.
These unlikely affinity groups - right brain engineers and left brain creatives - will need to think, act and design as one. Don't forget our favorite content creation rule - don't create your content ask for help and get others to create it for you.
Such a "community approach" to content creation is the best way we know to turn your tribe into zealous advocates. Think about it. What are you more likely to advocate your stuff or ours? Answer to that question is obvious and an indication why community is the key to future commerce online. Now that is a revolutionary infographic we'd like to see :).
The shortage of digital skills in the current marketplace is unprecedented. It is estimated that over 4.4 million IT jobs will be created around Big Data by 2015; however, only a third of these new jobs will be filled. Martha Lane Fox, the UK’s digital inclusion champion, believes over 16 million people in the UK lack the basic digital skills to fully benefit from the Internet. Even Millenials are a matter of concern. In a survey comprising over 800 middle to upper management executives from over 50 industries, nearly one in five Millenials in the modern workplace are perceived to be lacking in analytical skills.
The reasons driving this skills shortage are not hard to identify. The usage of mobile, social and analytical tools is permeating the length and breadth of every function across the organization. Unlike the past, the impact of these digital technologies and tools is felt not just in the IT department. This means that the magnitude of training and re-skilling thatis required is enormous. Moreover, each new technology cycle has brought forth new requirements and these cycles are increasingly getting shorter. Employees must now refresh their skills more frequently if they wish to stay relevant in this rapidly changing digital environment. The head of India R&D Labs of software firm SAP succinctly states: “The shelf life of a software engineer today is no more than that of a cricketer – about 15 years. The 20-year-old guys provide me more value than the 35-year-olds do.
Organizations are beginning to recognize the magnitude of the problem. Our own research with the MIT Center for Digital Business has revealed that 77% of companies considered missing digital skills as the key hurdle to their digital transformation. Digital leaders or ‘Digirati’ a are already investing in digital skills and reaping significant benefits in comparison to other companies (see Figure 1). On average, ‘Digirati’ are
26% more profitable than their industry competitors.
This skills shortage is creating a ‘war for talent’, where companies have to compete for the best talent with new categories of players. Unlike in the past, the hunt for the best talent is no more limited to localized skills in certain departments. In this case, the talent war is manifest across the entire organization. The important questions are: Do organizations include digital skills as a key component in their workforce plans? Are HR departments equipped and skilled to bring innovative solutions to bridge the digital skills gap? How are Digiratis developing digital skills?
Very kind of @squirlbooks to highlight Elusive (On the Run series, Book One) in their ##LasVegas books! ~ #Repost @squirlbooks with @repostapp ・・・ Saturday is the perfect day to visit @venetianvegas in our #LasVegas countdown! ��� Find more settings from this book in the Squirl app
Via Sara Rosett
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