Content curation is often described as a product of the Digital Age, but earlier forms of news aggregation were already being practiced in the early 90s.“Content curation has been around for years,” explained Michael Kolowich, CEO of KnowledgeVision. “But the evolution of it as a thought leadership, expertise-establishing marketing engine is actually fairly recent.”
Kolowich was the CEO of Individual Incorporated and one of the leading figures behind early news aggregation. Individual Incorporated initially distributed its newsletter, First, through fax machines, then email and finally on online once the World Wide Web took off in the mid-90s.
Today, content curation is not just restricted to media outlets. In conjunction with the growing trend of marketing teams acting as publishers, a diverse array of businesses have been using content curation to position themselves as industry leaders.