The news business is changing fast — again. That’s because the ad business is changing fast — again. Or is it because Facebook FB -1.54% is changing the ad business, or because Twitter and Linkedin are changing the news business. Day by day, the big social sites look and act more like media companies, delivering all manner of content and advertising. Next up: with a combined audience of 1 billion, what role will Yahoo YHOO -0.91%, a portal, and Tumblr, a social blogging network, play in this media puzzle?
One thing is clear: news organizations and their journalists must jump into this free-for-all — or be hopelessly left behind.