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12 Reasons Why Hitting Publish is Only the Beginning of Content Marketing

12 Reasons Why Hitting Publish is Only the Beginning of Content Marketing | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it

Excellent tips for enhanced blog success... Most of us think our job is done after we hit the “Publish” button on WordPress. We take a deep breath, sit back in our chair, and congratulate ourselves on another article well done. Then we go back to pulling out what’s left of our hair, worrying about how to build more links. While we pull out our hair, though, we miss the Penguin and Panda memo: Content Marketing IS link building. By now you should already understand the limitless value of high quality content. I hope you understand that publishing lots of low or medium quality articles won’t help and that buying links or joining blog networks will only result in grief in the short or long term. The article you’ve just published should be full of actionable “gems” that will answer questions that your buyer personas are asking about your brand, industry or service. You’ve given them something of supreme value. And now the real work begins. Your job is not done after you publish your post. Publishing marks the beginning of the most important aspect of content creation: outreach and promotions. 12 Steps to take after you have written a new blog post....


Via Jeff Domansky, eZangaInc, Ally Greer
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Kristina Aston's curator insight, June 13, 2013 3:14 AM

The real work does begin after you hit publish! Thanks for these tips.

Suneeta ITBP's comment, June 13, 2013 4:36 AM
excellent work!!!
Jeff Domansky's comment, June 13, 2013 6:03 PM
Kristina, Suneeta, glad the tips were useful
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Curated by Deanna Dahlsad
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Rescooped by Deanna Dahlsad from Creative Writing Inspiration
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From viral to longform: Why the Huffington Post has set its sights on long reads

From viral to longform: Why the Huffington Post has set its sights on long reads | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it
HuffPo UK editor Stephen Hull explains how the trend for longform is developing as online publishers seek to distance themselves from the 'viral' label

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AbeBooks' 50 Most Expensive Sales of 2014

AbeBooks' 50 Most Expensive Sales of 2014 | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it
AbeBooks' Most Expensive Book Sales from 2014 run the gamut from Marx to Gandhi and more.
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Rescooped by Deanna Dahlsad from book publishing
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New AAP Stats Show that Reports of the Demise of Paperbacks Were Greatly Exaggerated - The Digital Reader

New AAP Stats Show that Reports of the Demise of Paperbacks Were Greatly Exaggerated - The Digital Reader | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it
The American Association of Publishers announced today that the US ebook market, or rather the segment tracked by AAP member publishers, saw moderate growth in the first 8 months of 2014. Trade revenues for the 1,209 publishers who submit data to the AAP were up 4.4% so far this year ($4.2 billion to $4.3 billion), …

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Rescooped by Deanna Dahlsad from Lean Content
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10 ways to Repurpose Content for more efficient Content Marketing

Want to see how we repurposed THIS content? Learn more at http://www.lean-labs.com/repurpose-content If you create fresh content for every channel you market i…

Via Guillaume Decugis
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Guillaume Decugis's curator insight, November 5, 2:06 PM

Lots of great tips in that efficient and short presentation. Practical and accessible: you could put some of these tips in practice this week. 

Yorke Communications's comment, December 1, 5:49 AM
Here is a ebook on Re-purposing Content: http://campaigns.yorkecommunications.com/ebook-repurposing-content
Rescooped by Deanna Dahlsad from Nerdy Needs
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Published for the First Time: a 1959 Essay by Isaac Asimov on Creativity

Published for the First Time: a 1959 Essay by Isaac Asimov on Creativity | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it

Isaac Asimov Mulls “How Do People Get New Ideas?”

Deanna Dahlsad's insight:

Inspiring -- not only for writers, but all sorts of creative types.


I especially enjoyed the parts about designing creative environments, feeling foolish in a culture that isn't exactly welcoming to creative types, and comparing the productive guiding of creative folks to that of a psychoanalyst.

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Deanna Dahlsad's curator insight, October 22, 10:31 PM

Inspiring -- not only for writers, but all sorts of creative types.


I especially enjoyed the parts about designing creative environments, feeling foolish in a culture that isn't exactly welcoming to creative types, and comparing the productive guiding of creative folks to that of a psychoanalyst.

Deanna Dahlsad's curator insight, October 22, 10:36 PM

Inspiring --  for all sorts of creative types.


I especially enjoyed the parts about designing creative environments, feeling foolish in a culture that isn't exactly welcoming to creative types, and comparing the productive guiding of creative folks to that of a psychoanalyst.

Rescooped by Deanna Dahlsad from A Marketing Mix
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The battle: original vs aggregated content

The battle: original vs aggregated content | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it
The battle: original vs aggregated content. From PR Week
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Deanna Dahlsad's curator insight, October 14, 11:44 PM

The description of "aggregated content" sounds a lot like content curation... To me, aggregating is much more like scraping. However, there are good points in here.

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Is My Vagina the Most Important Thing About My Writing?

Is My Vagina the Most Important Thing About My Writing? | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it
Recently a literary festival asked me to appear on a panel of regional 'Women Writers.' I'm early enough in my career as a novelist that I'm damned grateful to be invited anywhere, but the panel title gave me pause....
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Rescooped by Deanna Dahlsad from digital marketing strategy
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Content Marketing Case Study: How To Increase Traffic 272% In 30 Days (Without Spending A Penny)

Content Marketing Case Study: How To Increase Traffic 272% In 30 Days (Without Spending A Penny) | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it
CASE STUDY: How to write a post that receives 10,199 visits in 30 days without spending a penny.

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malek's curator insight, October 3, 3:59 PM

The skyscraping approach is down to earth, yet highly challening

  • How to find proven content ideas
  • How to identify (and leverage) content weaknesses
  • How to drive thousands of people to your site without spending a penny
Rescooped by Deanna Dahlsad from book publishing
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Americans still spend just as much on print books as e-books

Americans still spend just as much on print books as e-books | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it
The gap between what consumers spend on books v. e-books is less than a dollar.

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Rescooped by Deanna Dahlsad from Writers & Books
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Who Reads Science Fiction?

Who Reads Science Fiction? | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it

Surveys have become my friend, and provided me with an answer to a very important question: who reads science fiction? (Who reads Science Fiction?


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Vermont Helps Shape New Era of the Library | Idea Lab | PBS

Vermont Helps Shape New Era of the Library | Idea Lab | PBS | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it
What s the purpose of the library? It s an interesting question when you consider it. In a day and age when information is not only prevalent but personalized, making even the once-common encyclopedia collection irrelevant, what role do libraries play in their communities today? It s a q...
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Rescooped by Deanna Dahlsad from book publishing
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Young read more books than older generation, research finds

Young read more books than older generation, research finds | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it
Study of American millenials finds 88% of the under-30s read at least one book a year, compared to 79% of their elders Continue reading...

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Deanna Dahlsad's insight:

Yeah, youth!

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Rescooped by Deanna Dahlsad from Marketing Revolution
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Guest Blogging: Google Not Walking Their Talk

Guest Blogging: Google Not Walking Their Talk | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it

Guest Blogging Works Because
Guest blogging is not dead and most likely it will never die. We have the proof coming right from a guest blog post on Google. We also have proof from fiends at SalesForce who BLEW UP their blog by asking for guest posts.

SalesForce published 54% of the time from guests last year and their blog traffic went through the roof. Even better, they made more money. Strange that Matt Cutts would suggest sticking a fork in guest blogging when Google continues to ask guests to blog.

Guest blogging works, when done right, because your guest brings their social network to your content. This "friends of friends" marketing idea is at the core of our Startup Factory funded startup. Curagami believes in the power of THEIR content on your digital assets.

So, when Google's talk is one way and walk is another GO WITH THEIR WALK. And in the case of guest blogging Google's walk supports guest blogging.



Via Martin (Marty) Smith
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The best thing for books is more power to Amazon

The best thing for books is more power to Amazon | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it
Amazon used to set the prices people paid for ebooks. Almost everyone, even the big publishers, would be better off if they got it back.
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The Escher Girls DMCA Story

The Escher Girls DMCA Story | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it

So yesterday I found out that Randy Queen (artist of DarkChylde) filed a bunch of DMCA takedown notices to Tumblr to remove posts of his covers on this blog (the entire posts, not just the images)....


...other artists and publishers seem to understand Escher Girls & other similar sites are fair use and criticism, and that fan discussion, positive or negative, is important and helpful to their business. (In fact, the creators I’ve interacted with are either fans of EG, or expressed disagreement but know that it’s fan criticism.)

Deanna Dahlsad's insight:

This post covers the beginnings of the story and the updates or ending of the story is here. I post this not as a means of bullying any artist or copyright holder, nor of any blogger, etc., but as a means of understanding intellectual property issues, especially as they are involved in web or self-publishing works.

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E-Books War To Intensify Between Apple And Amazon

E-Books War To Intensify Between Apple And Amazon | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it
Bidness Etc
E-Books War To Intensify Between Apple And Amazon
Bidness Etc
Apple Inc. (AAPL) on Friday confirmed acquisition of book recommendation service Book Lamp in an attempt to apparently boast its e-books sales.

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Rescooped by Deanna Dahlsad from Gender and Literature
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List of Literary Journals for LGBTQ Writers, Women, and Writers of Color

List of Literary Journals for LGBTQ Writers, Women, and Writers of Color | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it

In a previous post, I mentioned my desire to compile a list of journals and presses that exclusively focus on publishing underrepresented voices, such as women, LGBTQ writers, and writers of color. I’ve finally managed to pull something together that hopefully may prove to be a good starting point and resource for those writers who may wish to find a good home for their writing. Or maybe readers who wish to read more widely or diversely.


Via Caroline Claeys
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Rescooped by Deanna Dahlsad from The Writer's Resource Cupboard
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50 Book Awards Open to Self-publishers

50 Book Awards Open to Self-publishers | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it

Being an award-winning author will help you reach more readers and sell more self-published books. James Minter lists 50 awards that welcome indie authors.


Via Jane Steen
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Self-publishing surging to 31% of ebook market, claims report

Self-publishing surging to 31% of ebook market, claims report | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it
Hugh Howey says his study, based on calculation of Amazon sales, shows 'real progress' for authors who have chosen to go it alone (Self-publishing surging to 31% of ebook market, claims report http://t.co/FD9l6g9slG)...

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The Publishers Are as Bad as Amazon - Huffington Post

The Publishers Are as Bad as Amazon - Huffington Post | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it
Business Insider
The Publishers Are as Bad as Amazon
Huffington Post
Many clauses that are imposed on authors throughout the industry today bear no relationship to any economic reality other than the best interests of the publisher.

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Rescooped by Deanna Dahlsad from Writers & Books
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The 35 Writers Who Run the Literary Internet

The 35 Writers Who Run the Literary Internet | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it

The debate as to whether the Internet is good or bad for literature doesn't seem any closer to resolution now than when it began, years ago, but the fact remains that some people in the literary wo...


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9-Year-Old's 'Little Free Library' Shut Down By City

9-Year-Old's 'Little Free Library' Shut Down By City | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it
A 9-year-old Kansas boy is fighting for his right to operate a tiny library from his front yard after city officials deemed it an illegal structure.

Spencer Collins built his "Little Free Library" -- one of 15,000 “take a book, lea...
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Rescooped by Deanna Dahlsad from book publishing
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Amazon-Hachette Battle: Another Turning Point? | Digital Book World

Amazon-Hachette Battle: Another Turning Point? | Digital Book World | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it
The Amazon-Hachette feud has been on going for over a month. Everyone has an opinion. Most of the press and book industry pundits take Hachette’s side; even

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What does Amazon want from Hachette? Pretty much everything. » MobyLives

What does Amazon want from Hachette? Pretty much everything.  » MobyLives | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it
Amazon and Hachette have been squaring off for months now, but with neither company saying much to the press, the details of their dispute have been difficult to discern.

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Are Digital Distractions Monopolizing Reading Time? : Publishing Perspectives

Are Digital Distractions Monopolizing Reading Time? : Publishing Perspectives | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it
Books do furnish a room, but according to many in the publishing industry, the fear is that emails, online video texts and tweets will prevent them being read.

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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
I do. http://www.kitsch-slapped.com/category/hey-sister-can-you-spare-some-social-change/
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tormorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.