no-appy-polly-loggies asked: (( hey! so you just rebloged my post about globes - awesome! i'm glad you did! but you also added a link to amazon as a way to promote the purchase of the book. while i'm...
Vice Media is one of the hottest media properties in America. It's the counterculture empire that even Rupert Murdoch could love. Vice's founder, Shane Smith, has speculated his company could raise tens of billions of dollars. So why are its employees so broke and pissed off?
In this post I present the most comprehensive analysis ever reported of the gender of New York Times writers (I think), with a sample of almost 30,000 articles.
This subject has been in the news, with a good piece the other day by Liza Mundy — in the New York Times — who wrote on the media’s Woman Problem, prompted by the latest report from the Women’s Media Center. The WMC checked newspapers’ female byline representation from the last quarter of 2013, and found levels ranging from a low of 31% female at the NYT to a high of 46% at the Chicago Sun-Times. That’s a broad study that covers a lot of other media, and worth reading. But we can go deeper on the NYTimes, thanks to the awesome data collecting powers of my colleague Neal Caren.
Here are the results based on 21,440 articles published online from October 23, 2013 to February 25, 2014.
Deanna Dahlsad's insight:
1/3 of the articles are written by women (not half), and there are other reasons to be concerned.
Five Things You Probably Didn't Know About Publishing A Book Forbes In celebration of the publication of my new book, Power Cues, let's compare the state of the industry in 2003, when my first book, Give Your Speech, Change the World, was...
I find it is odd that freelance writing is the first one listed... It is not easy to get paid for writing. ...Then again, this is to pad your paycheck, not to make a living. However, paid writing works is not plentiful; there are more writers than paying gigs.
One note from the article regarding content curation:
Curation will guide content
Some argue that readers no longer want curated content, however we believe people always have and always will look to trusted sources for guidance, and that’s where books and magazines will continue to add value.
"When we talk about gender imbalance in the media, it’s not just about women being generally underrepresented compared to men–it’s also about what topics they’re covering. Are women’s voices present in the media conversations around the full range of important issue areas of the day, or are they still siloed into certain traditionally feminine spheres? Welp, take a look at today’s depressing chart brought to you by Foreign Policy using data from The Op-Ed Project."
In the Amazon/Hachette Fight, Wal-Mart and Barnes & Noble Could Be Winners Motley Fool Wal-Mart (NYSE: WMT ) and Barnes & Noble (NYSE: BKS ) have moved quickly to attempt to capitalize on a dispute between Amazon (NASDAQ: AMZN ) and publisher...
A similar game is being played in the book industry today, as it has been played in many other industries. Here at BEA, I’m hearing a lot about monopolies. (And monopsonies, for those who prefer to quibble semantically rather than understand what is meant and forge ahead in productive conversation.) Practically everyone here at the book expo believes that Amazon has gotten too big, that they wield a disproportionate amount of power, and that they must be reigned in or defeated.
I am told, without exaggeration and in all seriousness, that Amazon wants to “crush their competition.” I hear that they want to “put everyone else out of business.” Two things are true, both of which make these statements ridiculous
Twitter has come under fire from mainstream journalists and institutional gatekeepers, derided as "toxic" and a "poisonous well." But this opposition to Twitter—to its strengths as a democratizing platform—is as old as media itself.
Which form of content should you focus on creating? Should it be long, short, or a mix? If a mix, what's the right ratio? It all depends. Here are the pros and cons of each, plus six critical questions to help you figure out what's right for you.
What I learned reshaped how I assemble and present material, how I write, and how I visually communicate. Furthermore, it inspired me to restyle the UI, design and layout, and the flow to function and look less like a traditional printed book and instead perform with the familiarity of a digital medium in an analog package. For those who have read the book, this explains the square shape and four-color format as it mimics a screen. This work also represents why there’s a navigation bar throughout the book and graphical breaks that are presented with cadence.
In the end, this experience made me rethink everything. If I could take these learnings into a book, could it apply to conventional text books? Could it encourage a new way to teach rather than force students to conform to customary methods? What was clear though is that technology plays a part in all of this but the real story was influenced by behavior…behavior that’s different than the world I know. As tempted as I was to apply these resources to building a killer digital app for the book, it was a lesson to re-examine everything we take for granted today, everything we do simply because it’s the way things have always been done, and more importantly, a lesson in restraint. By restraint, I mean holding back from using technology for the sake of technology and instead take a few steps back to take something ordinary and make it matter in a digital society.
Native advertising is flourishing across social media, content portals, news properties, video-sharing sites and streaming services. Increased mobile use of these venues has fueled much of the growth, since native ads work best in the content streams that people tend to access on smartphones and tablets, according to a new eMarketer report, “Native Advertising: Difficult to Define, but Definitely Growing.”
Perceptions about what constitutes native advertising are as varied as the ads themselves and the places where they appear. There’s still disagreement over basic terminology such as “native advertising,” “sponsored content” and “branded content.” Some make distinctions among those terms, while others use them interchangeably.
Deanna Dahlsad's insight:
I find properly crediting as "sponsored content" the most ethical, but many advertisers do not like that for fear that readers will see it for what it is, advertising.
If boys won’t read books with girl protagonists, the solution is not to create more explicitly “boy” books, the solution is to delve deeply into “why,” says Soraya Chemaly. Last week, The Independent announced it would no longer review books that were specifically marketed to either boys or girls. As they put it, “Gender-specific books demean all …