Readin', 'Ritin', and (Publishing) 'Rithmetic
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Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Curated by Deanna Dahlsad
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The Trouble With Content Marketing

The Trouble With Content Marketing | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it

Content marketing is everything. It's nothing. It's substantial like rock. It's fleeting like the wind. It's both sides of the brain in perfect harmony. It's the brand story. It's the value proposition shown, not told. In other words, it's a tactic with an identity crisis.

 

Teeehe Content Marketing Institute itself is proud to stack up no fewer than 21 explanations of this burgeoning field, plus six more definitions on another page on its site. I say this not to ridicule, but to highlight the confusion in the marketplace about content marketing. There's not a broadly agreed-upon definition of the field....


Via Jeff Domansky
Deanna Dahlsad's insight:

Content marketing has an identity crisis. Here's why (and how to resolve it).

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Tommy Landry's curator insight, March 11, 2016 11:28 AM

Content marketing has an identity crisis. Here's why (and how to resolve it).

Dominique Mas's curator insight, March 13, 2016 12:18 PM

Content marketing has an identity crisis. Here's why (and how to resolve it).

Andrew Orvis's curator insight, March 19, 2016 6:24 PM

Don't you love my great title? 

 

Ok, it's confusing but trust me, this article is not and makes a good job at explaining a simple but often misunderstood truth on content marketing: the intent is important. 

 

Publishing content randomly won't help your brand or company at all. It's publishing content that adds value to your audience and brings it close to your brand or a buying decision.

 

So not all content is created equal.

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Take Your Lukewarm Copy & Make It Sizzle

Take Your Lukewarm Copy & Make It Sizzle | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it
Sensory words are an easy and reliable way to hook your reader. Use them whenever you need to persuade your reader -- here's 100 words to get you started.
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10 ways to Repurpose Content for more efficient Content Marketing

Want to see how we repurposed THIS content? Learn more at http://www.lean-labs.com/repurpose-content If you create fresh content for every channel you market i…

Via Guillaume Decugis
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Guillaume Decugis's curator insight, November 5, 2014 2:06 PM

Lots of great tips in that efficient and short presentation. Practical and accessible: you could put some of these tips in practice this week. 

Yorke Communications's comment, December 1, 2014 5:49 AM
Here is a ebook on Re-purposing Content: http://campaigns.yorkecommunications.com/ebook-repurposing-content
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50 Book Awards Open to Self-publishers

50 Book Awards Open to Self-publishers | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it

Being an award-winning author will help you reach more readers and sell more self-published books. James Minter lists 50 awards that welcome indie authors.


Via Jane Steen
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6 Tips From Former Vogue Editor DIANA VREELAND For Content Marketers

6 Tips From Former Vogue Editor DIANA VREELAND For Content Marketers | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it

Diana Vreeland - The Eye Must Travel Movie
This movie about former Vogue editor Diana Vreeland is fascinating. Stay with it as it begins slow, but it picks up momentum and ends up sharing some secrets only a Vogue editor of Vreeland's statue could ever know such as:

* When Truth & Legend Conflict, Print the Legend.
* Don't depend on others to create "legends", create epics yourself.
* Editing means creating something readers "can't get at home".
* Travel shifts your paradigm, so travel far and wide.
* Visuals must STOP and shout LOOK AT ME (never boring).
* KEEP GOING, never slow down or stop.


That last bullet speaks to Vreeland's firing from Vogue and ending up at MET as a Special Fashion Consultant for the Met's "Costume Institute" at 70.


Via Martin (Marty) Smith
Deanna Dahlsad's insight:

These tips, of course, depend a lot on the industry you are in, whether you need to be trusted (esp. that legend thing), but a good read.

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Should You Have A News Section On Your Website?

Should You Have A News Section On Your Website? | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it

Recently Mike Lieberman advised folks to “go ahead and get rid of that ‘Company News’ section.” Lieberman wrote that in response to an analytical report compiled by Chris Scott of Headscape — more accurately, Lieberman gave his advice based on reading Paul Boag’s post about Scott’s report. To be fair, there is no readily available copy of Scott’s report. But that still doesn’t account for some errors in critical thinking.

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What is preferable: A blog or a traditional Newspaper?

What is preferable: A blog or a traditional Newspaper? | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it
Hello “TechnoTactics” readers, how are you all doing? Busy checking out the new SEO strategies to get more engagement? Welcome to my article regarding...
The post What is preferable: A blog or a traditional Newspaper?

Via Nwosu Desmond
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Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study

Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it
MarketingProfs and the Content Marketing Institute (CMI) have followed up their study of B2B content marketing trends with research into the emerging trends in the B2C

Via Martin (Marty) Smith, Deanna Dahlsad
Deanna Dahlsad's insight:

I'm still not convinced that curation is all that new or different than blogging or other online publishing activities. (Blogging is not dead.) Nor am I convinced it is the most important thing you can do in terms of marketing. (And just because "everyone is doing it" doesn't sway me either; like momma always said about if so & so jumped off a bridge...) But I don't think curation can be overlooked much longer. Curation needs to be evaluated for several major factors:


a) can it fit within your scope (Do you have the time & skill set? Can you do this in house or should you hire?)


b) purpose (to maintain existing clients/customers, to reach new ones?)


b) where would it fit? (Not all curation sites are the same; some are more suitable for products, brands, B2B or B2C reach, demographics, etc.)

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Deanna Dahlsad's curator insight, October 15, 2013 5:00 PM

I'm still not convinced that curation is all that new or different than blogging or other online publishing activities. (Blogging is not dead.) Nor am I convinced it is the most important thing you can do in terms of marketing. (And just because "everyone is doing it" doesn't sway me either; like momma always said about if so & so jumped off a bridge...) But I don't think curation can be overlooked much longer. Curation needs to be evaluated for several major factors:


a) can it fit within your scope (Do you have the time & skill set? Can you do this in house or should you hire?)


b) purpose (to maintain existing clients/customers, to reach new ones?)


b) where would it fit? (Not all curation sites are the same; some are more suitable for products, brands, B2B or B2C reach, demographics, etc.)

Alessandro Rea's curator insight, October 17, 2013 5:28 AM

While B2B marketers are beginning to adopt B2C best practices when it comes to e-commerce, B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts, making it interesting to see how both sides measure up in this rapidly-growing area. There are many more similarities than one might expect.

John Thomas's curator insight, February 9, 2014 10:21 AM

Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study

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Clever way to sell books!

Clever way to sell books! | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it
Clever way to sell books!
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Tumblr Stumbles, Tries To Right Itself, Banks Left | The Marketing Whore

Tumblr Stumbles, Tries To Right Itself, Banks Left | The Marketing Whore | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it

On July 16, 2013, Tumblr creator David Karp was on The Colbert Report. During the short interview segment, Karp and host Stephen Colbert discussed a number of issues ~ including the naked, and sometimes fornicating, elephant in the room: porn on Tumblr.

 

...

But then, just two days later, Tumblr instituted a new policy about adult content. Along with the pre-Yahoo sale attempts to exclude search engine indexing of adult Tumblr bogs, Tumblr’s new rules meant that adult-rated blogs and their posts would no longer show up in site tags; the former preventing blogs from being found off-site, the latter keeping blogs from being searched and found on Tumblr itself.

 

Obviously, this lead to quite the reaction from Tumblr users.


Via Gracie Passette
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Gracie Passette's curator insight, July 23, 2013 3:16 PM

What's behind all the changes? (Hint: It smells like money!) Can you trust Karp & Tumblr? (That may depend upon a few things.)

Laura Brown's comment, July 25, 2013 5:00 PM
Adult content is always the wet elephant in the room on any web network. They all let the adult content start, as long as it keeps quiet and no one starts a fuss about it. If anything changes the adult content becomes controversial (even though it was quiet and ignored for years). Kind of an immature attitude. People obviously want porn - we are just supposed to be ashamed of it while telling everyone how natural and good sex is.
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Blogging Death Knells Are Premature & Passe

Blogging Death Knells Are Premature & Passe | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it
This sort of “blogging is dead, especially for business” thinking as shared in Beyond Blogging: 13 Content Marketing Opportunities for Ecommerce by Linda Bustos drives me nuts: Remember when business...
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Deanna Dahlsad's comment, July 12, 2013 4:31 PM
Thanks for sharing :)
Gracie Passette's curator insight, July 12, 2013 8:08 PM

Blogs are not dead, despite what you've heard. And this is great news for those working in the adult industry who are blocked from using Facebook and other giant sites. Click the links in the article for detailed info.

 

MartinSocially's curator insight, July 29, 2013 4:05 PM

The concept of individuals creating their own content will endure, platforms may come and go but the essence of origianal content is fundamental to the future of the internet and society as a whole.

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YouTube Secrets and Content Curation | Social Media Today

YouTube Secrets and Content Curation | Social Media Today | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it
Want to become a more productive writer, find even more ways to reach your audience or apply content curation for lead nurturing? Go ahead and read those helpful tips right now.
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17 Types of Content That Google Will Eat Up

17 Types of Content That Google Will Eat Up | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it
Content - Just what the title says... along with an infographic and a host of examples, illustrations, and explanations.

Via Kenneth Mikkelsen
Deanna Dahlsad's insight:

I think most of the items on this list are known (if somewhat debatable), but reading the reasoning may help some to identify which sort of content best fits their audience &/or business model.

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Marco Bertolini's curator insight, February 23, 2013 2:51 AM

L'ogre Google avale tout.  Mais privilégie certains contenus : interviews, débats, listes, contenus régulièrement mis à jour, etc.  A vous d'en tenir compte si vous voulez apparaître dans les résultats !

Patrizia Bertini's curator insight, February 23, 2013 11:34 AM

worth a look (or two)

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The Scoop On Content Curation & Scoop.It

The Scoop On Content Curation & Scoop.It | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it

Once Snip.It pulled the plug on the content curation site, thereby pulling the rug out from under the feet of content curators like myself, I began speaking with the fine folks at Scoop.it


Via Deanna Dahlsad
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Deanna Dahlsad's curator insight, January 25, 2013 1:36 AM

Discussing the pros & cons of Scoop.it with Co-founder & CEO, Guillaume Decugis.

Cendrine Marrouat - cendrinemarrouat.com's comment, January 25, 2013 1:50 PM
I'm going to read this before the end of the weekend!
Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
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Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
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