Content curation is often described as a product of the Digital Age, but earlier forms of news aggregation were already being practiced in the early 90s.“Content curation has been around for years,” explained Michael Kolowich, CEO of KnowledgeVision. “But the evolution of it as a thought leadership, expertise-establishing marketing engine is actually fairly recent.”
Kolowich was the CEO of Individual Incorporated and one of the leading figures behind early news aggregation. Individual Incorporated initially distributed its newsletter, First, through fax machines, then email and finally on online once the World Wide Web took off in the mid-90s.
Today, content curation is not just restricted to media outlets. In conjunction with the growing trend of marketing teams acting as publishers, a diverse array of businesses have been using content curation to position themselves as industry leaders.
"The written word can seem a little old hat compared to the wonders of the digital world, but it was truly revolutionary. In fact, access to writing and books not only completely altered the world we live in, but changed the way we think and perceive. In his book The Hidden Power of Electronic Culture, pastor and former adman Shane Hipps mentions four ways in which writing rewired our brains. Print and access to books made us more individualistic, more capable of abstract thought, more objective, and more linear in our thinking. Read on to find out how.?
You need to keep scrolling, reading; because if you don’t, your lack of attention is as bad as the lack of context. And then “Well done Tumblr. You posted a picture without context and made two of the nicest people look like complete monsters.” becomes “Well done lazy reader. You now think two of the nicest people look like complete monsters.”
Deanna Dahlsad's insight:
What can happen when you are a sloppy writer/publisher, when you are a lazy reader.
Researchers began decoding the glyphic language of the ancient Maya long ago, but the Internet is helping them finish the job and write the history of the enigmatic Mesoamerican civilization.
For centuries, scholars understood little about Maya script beyond its elegant astronomical calculations and calendar. The Maya dominated much of Central America and southern Mexico for 1,000 years before their civilization collapsed about 600 years before the Spaniards reached the New World.
The Maya script began to give up its secrets in the 1950s and ’60s, and progress accelerated in the 1970s. But much remains to be puzzled out from the immense body of carvings and inscriptions that has languished for centuries in jungle ruins and museum closets.
Enter University of Texas archaeologist David Stuart, one of the world’s leading experts on Maya script.
“I had all these boxes of notes and papers in my office, and I was never going to publish every little observation,” he said. “But I thought that if I had a blog, I could talk about new things and bring out some old stuff from my dusty files.”
So five years ago, Stuart started up Maya Decipherment, a blog for scholars and amateurs to post new inscriptions, refine translations and debate the subtleties of Maya language, all in an effort to fill out the history of the civilization.
The work will take years, but with the help of the Internet, the pace is quicker than it has ever been