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Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Curated by Deanna Dahlsad
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What Type of Content Should You Create: Long or Short?

What Type of Content Should You Create: Long or Short? | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it
Which form of content should you focus on creating? Should it be long, short, or a mix? If a mix, what's the right ratio? It all depends. Here are the pros and cons of each, plus six critical questions to help you figure out what's right for you.

Via Jeff Domansky
Deanna Dahlsad's insight:

Or, as my professors & I used to say, "It takes as long as it takes to say; no more, no less."

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Jeff Domansky's curator insight, April 24, 4:04 PM

How long is a piece of content? Good overview of content length and how to get it right.

Pete Gentzler's curator insight, May 6, 10:37 PM

How much is enough?

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The No-Nonsense Guide To Make Money From Content Curation

The No-Nonsense Guide To Make Money From Content Curation | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it
Content curation is all about collecting best of the stuff from the web. A content curation blog is one easy way to make money and add passive income.

Via catspyjamasnz, massimo facchinetti, malek
Deanna Dahlsad's insight:

I think the most important lesson here is that if you want to make money directly from content curation you need to curate/publish on your own self-hosted website. (In this sense, we are back to curation with your own personal comments added in as a form of blogging.)


If you want content curation to "add value" to your service or commerce business (by marketing or otherwise reaching your target market) your calculations will vary.

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catspyjamasnz's curator insight, January 30, 2:01 AM

Some of these suggestions seem a little callous, but also good tips on setting yourself up as a hub or supernode in your topic.

malek's curator insight, January 30, 7:24 AM

 An interesting lengthy article displayin the growing content curation industry.

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17 Types of Content That Google Will Eat Up

17 Types of Content That Google Will Eat Up | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it
Content - Just what the title says... along with an infographic and a host of examples, illustrations, and explanations.

Via Kenneth Mikkelsen
Deanna Dahlsad's insight:

I think most of the items on this list are known (if somewhat debatable), but reading the reasoning may help some to identify which sort of content best fits their audience &/or business model.

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Marco Bertolini's curator insight, February 23, 2013 2:51 AM

L'ogre Google avale tout.  Mais privilégie certains contenus : interviews, débats, listes, contenus régulièrement mis à jour, etc.  A vous d'en tenir compte si vous voulez apparaître dans les résultats !

Patrizia Bertini's curator insight, February 23, 2013 11:34 AM

worth a look (or two)

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6 Tips From Former Vogue Editor DIANA VREELAND For Content Marketers

6 Tips From Former Vogue Editor DIANA VREELAND For Content Marketers | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it

Diana Vreeland - The Eye Must Travel Movie
This movie about former Vogue editor Diana Vreeland is fascinating. Stay with it as it begins slow, but it picks up momentum and ends up sharing some secrets only a Vogue editor of Vreeland's statue could ever know such as:

* When Truth & Legend Conflict, Print the Legend.
* Don't depend on others to create "legends", create epics yourself.
* Editing means creating something readers "can't get at home".
* Travel shifts your paradigm, so travel far and wide.
* Visuals must STOP and shout LOOK AT ME (never boring).
* KEEP GOING, never slow down or stop.


That last bullet speaks to Vreeland's firing from Vogue and ending up at MET as a Special Fashion Consultant for the Met's "Costume Institute" at 70.


Via Martin (Marty) Smith
Deanna Dahlsad's insight:

These tips, of course, depend a lot on the industry you are in, whether you need to be trusted (esp. that legend thing), but a good read.

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Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study

Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it
MarketingProfs and the Content Marketing Institute (CMI) have followed up their study of B2B content marketing trends with research into the emerging trends in the B2C

Via Martin (Marty) Smith, Deanna Dahlsad
Deanna Dahlsad's insight:

I'm still not convinced that curation is all that new or different than blogging or other online publishing activities. (Blogging is not dead.) Nor am I convinced it is the most important thing you can do in terms of marketing. (And just because "everyone is doing it" doesn't sway me either; like momma always said about if so & so jumped off a bridge...) But I don't think curation can be overlooked much longer. Curation needs to be evaluated for several major factors:


a) can it fit within your scope (Do you have the time & skill set? Can you do this in house or should you hire?)


b) purpose (to maintain existing clients/customers, to reach new ones?)


b) where would it fit? (Not all curation sites are the same; some are more suitable for products, brands, B2B or B2C reach, demographics, etc.)

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Deanna Dahlsad's curator insight, October 15, 2013 5:00 PM

I'm still not convinced that curation is all that new or different than blogging or other online publishing activities. (Blogging is not dead.) Nor am I convinced it is the most important thing you can do in terms of marketing. (And just because "everyone is doing it" doesn't sway me either; like momma always said about if so & so jumped off a bridge...) But I don't think curation can be overlooked much longer. Curation needs to be evaluated for several major factors:


a) can it fit within your scope (Do you have the time & skill set? Can you do this in house or should you hire?)


b) purpose (to maintain existing clients/customers, to reach new ones?)


b) where would it fit? (Not all curation sites are the same; some are more suitable for products, brands, B2B or B2C reach, demographics, etc.)

Alessandro Rea's curator insight, October 17, 2013 5:28 AM

While B2B marketers are beginning to adopt B2C best practices when it comes to e-commerce, B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts, making it interesting to see how both sides measure up in this rapidly-growing area. There are many more similarities than one might expect.

John Thomas's curator insight, February 9, 10:21 AM

Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study

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How the bubble of Content Creation increases the value of Content Curation

How the bubble of Content Creation increases the value of Content Curation | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it

"My 2013 prediction warned of the continued fall in the value of online content which would lead to the production of ever more content as media companies tried to maintain ad revenues.

You can think of it as a towering tsunami of content, or as a massive bubble of content inflation.

Just as inflation devalues currencies, content inflation is devaluing content."


Via Guillaume Decugis
Deanna Dahlsad's insight:

I don't subscribe to the Chicken Little notion of content devaluation; I see increased content production (something that has been happening ever since there was a self-publishing Internet) as a way for creme to rise to the top. But it's interesting reading, nevertheless.

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Guillaume Decugis's comment, February 19, 2013 7:00 PM
I think I do but I'm not sure of the connexion you make with content inflation/dilution?
Tagmotion's comment, March 3, 2013 10:59 PM
If we look at content inflation through the lens of making money, it's clear that in terms of monetization through advertising, the internet is the first medium in history where ad inventory grows exponentially every year. Broadcasters are only making real money from iconic TV programs that attract big audiences on the web, for which advertisers will pay a premium to reach. Curating iconic programs - so that relevant segments show up as search results - turns content inflation on its head. Now you have content that's tagged, curated & discoverable at a granular level. And that specificity translates to more highly-targeted advertising which, of course, commands a premium.
Tagmotion's curator insight, March 3, 2013 11:01 PM

See my comment in the stream.