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Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Curated by Deanna Dahlsad
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10 ways to Repurpose Content for more efficient Content Marketing

Want to see how we repurposed THIS content? Learn more at http://www.lean-labs.com/repurpose-content If you create fresh content for every channel you market i…

Via Guillaume Decugis
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Guillaume Decugis's curator insight, November 5, 2:06 PM

Lots of great tips in that efficient and short presentation. Practical and accessible: you could put some of these tips in practice this week. 

Yorke Communications's comment, December 1, 5:49 AM
Here is a ebook on Re-purposing Content: http://campaigns.yorkecommunications.com/ebook-repurposing-content
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Guest Blogging: Google Not Walking Their Talk

Guest Blogging: Google Not Walking Their Talk | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it

Guest Blogging Works Because
Guest blogging is not dead and most likely it will never die. We have the proof coming right from a guest blog post on Google. We also have proof from fiends at SalesForce who BLEW UP their blog by asking for guest posts.

SalesForce published 54% of the time from guests last year and their blog traffic went through the roof. Even better, they made more money. Strange that Matt Cutts would suggest sticking a fork in guest blogging when Google continues to ask guests to blog.

Guest blogging works, when done right, because your guest brings their social network to your content. This "friends of friends" marketing idea is at the core of our Startup Factory funded startup. Curagami believes in the power of THEIR content on your digital assets.

So, when Google's talk is one way and walk is another GO WITH THEIR WALK. And in the case of guest blogging Google's walk supports guest blogging.



Via Martin (Marty) Smith
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The Escher Girls DMCA Story

The Escher Girls DMCA Story | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it

So yesterday I found out that Randy Queen (artist of DarkChylde) filed a bunch of DMCA takedown notices to Tumblr to remove posts of his covers on this blog (the entire posts, not just the images)....


...other artists and publishers seem to understand Escher Girls & other similar sites are fair use and criticism, and that fan discussion, positive or negative, is important and helpful to their business. (In fact, the creators I’ve interacted with are either fans of EG, or expressed disagreement but know that it’s fan criticism.)

Deanna Dahlsad's insight:

This post covers the beginnings of the story and the updates or ending of the story is here. I post this not as a means of bullying any artist or copyright holder, nor of any blogger, etc., but as a means of understanding intellectual property issues, especially as they are involved in web or self-publishing works.

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Anyone can do it. Data journalism is the new punk

Anyone can do it. Data journalism is the new punk | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it
Can anyone be a data journalist? Simon Rogers on what we can learn from a 1977 diagram
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10 Non-icky Ways to Make Money Blogging

10 Non-icky Ways to Make Money Blogging | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it
If you want to make money blogging, there are 10 ways to do so that you may want to consider. P.S. These are the non-sleazy ways to make a living online.

Via Jane Steen
Deanna Dahlsad's insight:

Not much that's earth-shattering here, really; but a good starting place. And the message about having permission to earn is a good one.

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A Lot of Top Journalists Don't Look at Traffic Numbers. Here's Why.

A Lot of Top Journalists Don't Look at Traffic Numbers. Here's Why. | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it
Most journalists don't like chasing traffic -- or at least, they won't admit to it. Is that snobbery, arrogance, or a smart business decision?

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, March 31, 6:47 PM


"There's another reason that some journalists don't get obsessed with traffic, and it has nothing to do with snobbery and everything to do with business. It's that they've learned that chasing traffic for the sake of traffic can be a fool's errand." - Dan Lyons


Traffic numbers are only valuable if you use them to make your content as valuable and relevant to your audience as possible. 


A great article!

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What’s Next for Native Ads?

What’s Next for Native Ads? | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it

Native advertising is flourishing across social media, content portals, news properties, video-sharing sites and streaming services. Increased mobile use of these venues has fueled much of the growth, since native ads work best in the content streams that people tend to access on smartphones and tablets, according to a new eMarketer report, “Native Advertising: Difficult to Define, but Definitely Growing.”

Perceptions about what constitutes native advertising are as varied as the ads themselves and the places where they appear. There’s still disagreement over basic terminology such as “native advertising,” “sponsored content” and “branded content.” Some make distinctions among those terms, while others use them interchangeably.

Deanna Dahlsad's insight:

I find properly crediting as "sponsored content" the most ethical, but many advertisers do not like that for fear that readers will see it for what it is, advertising.

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Deanna Dahlsad's curator insight, March 23, 7:32 PM

I find properly crediting as "sponsored content" the most ethical, but many advertisers do not like that for fear that readers will see it for what it is, advertising.

Deanna Dahlsad's curator insight, March 23, 7:34 PM

I find properly crediting as "sponsored content" the most ethical, but many advertisers do not like that for fear that readers will see it for what it is, advertising.

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6 Tips From Former Vogue Editor DIANA VREELAND For Content Marketers

6 Tips From Former Vogue Editor DIANA VREELAND For Content Marketers | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it

Diana Vreeland - The Eye Must Travel Movie
This movie about former Vogue editor Diana Vreeland is fascinating. Stay with it as it begins slow, but it picks up momentum and ends up sharing some secrets only a Vogue editor of Vreeland's statue could ever know such as:

* When Truth & Legend Conflict, Print the Legend.
* Don't depend on others to create "legends", create epics yourself.
* Editing means creating something readers "can't get at home".
* Travel shifts your paradigm, so travel far and wide.
* Visuals must STOP and shout LOOK AT ME (never boring).
* KEEP GOING, never slow down or stop.


That last bullet speaks to Vreeland's firing from Vogue and ending up at MET as a Special Fashion Consultant for the Met's "Costume Institute" at 70.


Via Martin (Marty) Smith
Deanna Dahlsad's insight:

These tips, of course, depend a lot on the industry you are in, whether you need to be trusted (esp. that legend thing), but a good read.

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Does Website Speed Affect Your Ranking? (infographic)

Does Website Speed Affect Your Ranking? (infographic) | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it
Have you ever been to a slow site and it felt like it took hours to load? You look down at your computer clock and really only 30 seconds have gone by. That's just the user experience on a slow site- the real question is “Does your website speed effect your ranking?”
Will your slightly slower site be penalized by Google and other search engines when you clients are even looking for you?
In this easy to understand graphic, we see that 1 second makes all the difference in the world. And after just 6 short weeks of poor load times, your site can lose 75% of it’s traffic to that page.
If you have a low ranking you might want to follow some of the Google Guidelines to pre-load your most popular pages to increase your site’s overall performance.

Via Lauren Moss, John van den Brink, malek
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Mr Tozzo's curator insight, March 4, 8:12 AM

Does Website Speed Affect Your Ranking? (infographic)

Carlos Polaino Jiménez's curator insight, March 8, 6:12 AM

SEO SEO, al final todo es KPI's y posicionamiento. 

outofseo's curator insight, April 4, 5:27 AM

Website speed affects ranking and conversions. Pages load time is an important issue to be fixed if load time is over 3 sec.

 

Rescooped by Deanna Dahlsad from You Call It Obsession & Obscure; I Call It Research & Important
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Context Is Credibility

Context Is Credibility | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it
I've written before about the importance of context; and ranted too about "stolen" images used, uncredited etc., at Tumblr and other sites. I've tweeted and posted at Facebook about my hatred of su...
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Eye Tracking 101: How Your Eyes Move on a Website

Eye Tracking 101: How Your Eyes Move on a Website | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it

Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.

 

Putting together a great looking website is a great start, but it is just a start.

 

True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.

Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.

 

While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.

 

A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.

 

We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.


Via Russ Merz, Ph.D.
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Steve Baker's curator insight, February 19, 7:37 AM

Designing clean, effective websites that work and deliver clients 

Mike Milazzo's curator insight, February 21, 10:09 AM

When we get past all the ads.

Gonzalo Moreno's curator insight, February 22, 6:55 AM

One of my students' favorite topics... XD

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The No-Nonsense Guide To Make Money From Content Curation

The No-Nonsense Guide To Make Money From Content Curation | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it
Content curation is all about collecting best of the stuff from the web. A content curation blog is one easy way to make money and add passive income.

Via catspyjamasnz, massimo facchinetti, malek
Deanna Dahlsad's insight:

I think the most important lesson here is that if you want to make money directly from content curation you need to curate/publish on your own self-hosted website. (In this sense, we are back to curation with your own personal comments added in as a form of blogging.)


If you want content curation to "add value" to your service or commerce business (by marketing or otherwise reaching your target market) your calculations will vary.

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catspyjamasnz's curator insight, January 30, 2:01 AM

Some of these suggestions seem a little callous, but also good tips on setting yourself up as a hub or supernode in your topic.

malek's curator insight, January 30, 7:24 AM

 An interesting lengthy article displayin the growing content curation industry.

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What is preferable: A blog or a traditional Newspaper?

What is preferable: A blog or a traditional Newspaper? | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it
Hello “TechnoTactics” readers, how are you all doing? Busy checking out the new SEO strategies to get more engagement? Welcome to my article regarding...
The post What is preferable: A blog or a traditional Newspaper?

Via Nwosu Desmond
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Ethics In Virtual Book Tours & Other Blog Tours

Ethics In Virtual Book Tours & Other Blog Tours | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it

Blogging is a form of self-publishing -- and it's a beautiful thing; but it comes with its own set of responsibilities.

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Deanna Dahlsad's curator insight, January 17, 5:22 PM

Ethics involved in blogging, reviewing, promoting etc.

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28 Newspaper And Magazine Layout Disasters

28 Newspaper And Magazine Layout Disasters | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it
How not to edit a publication.


Luke Lewis shares 28 great editing and layout fumbles.


Via Jeff Domansky
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Peinture Deco's curator insight, January 1, 2:35 AM
Devis Peinture-Entreprise Peinture Déco-Essonne-91-Evry-Paris ...www.entreprisepeinturedeco.fr/devis-peintures/devis-peinture/‎Vous souhaitez avoir nos conseil sur comment choisir un devis peinture? Entreprise Peinture Déco-Essonne-91-Evry-Paris-toile de verre m2-prix.
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44% of Links Go Lost: To Preserve Valuable Content Online Will Become a Prime Need

44% of Links Go Lost: To Preserve Valuable Content Online Will Become a Prime Need | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it

Via Robin Good
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Christel Binnie's comment, December 29, 2013 6:26 PM
Duh, of course. Thanks Robin. :-)
Peinture Deco's curator insight, January 3, 2:41 AM
Devis Peinture-Entreprise Peinture Déco-Essonne-91-Evry-Paris ...www.entreprisepeinturedeco.fr/devis-peintures/devis-peinture/‎Vous souhaitez avoir nos conseil sur comment choisir un devis peinture? Entreprise Peinture Déco-Essonne-91-Evry-Paris-toile de verre m2-prix.
pilar arroyo's curator insight, March 5, 1:08 PM

Scoop del maestro Robin Good en el que se evidencia la necesidad de preservar el contenido online, especialmente en el caso de información institucional y gubernamental que es la que tiene mayor índice de desaparición.

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Between a quarter and a third of everything on the web is copied from somewhere else

Between a quarter and a third of everything on the web is copied from somewhere else | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it

There’s a lot of junk on the web. There is also a lot of good stuff on the web. And then there is the stuff that’s been lifted from the good and dropped amid the dross—the aggregation, the block-quotes, the straight-off copy-paste jobs.


The extent of that duplication now has a number: according to Matt Cutts, a long time Google search engineer who developed Google’s family-friendly “SafeSearch” filter and who now leads Google’s web spam team, “something like 25% or 30% of the web’s content is duplicate content.”


That’s not necessarily a bad thing. Not all of the duplication is plagiarized or hastily created traffic-seeking junk. Examples of inoffensive duplication include quotes from blogs that link back to the original blog, or the thousands of pages of technical manuals scattered across the web that are updated with small changes but remain largely the same..


Via Jeff Domansky
Deanna Dahlsad's insight:

25%-30% sometimes seems low; but then again, I do hate to find some splogger with my stuff so my ire may seem to weight those numbers.

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Jeff Domansky's curator insight, December 19, 2013 3:47 AM

Fascinating research and interesting reading for all content producers.

rodrick rajive lal's curator insight, December 19, 2013 4:26 AM
Yes, we have become the copy-paste generation because of the Internet! This, in itself makes it necessary to avoid plagiarism! A number of Universities in the US have disqualified researches that have had plagiarism issues.
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Seven Digital Tips To Get People To Read Your Article

Seven Digital Tips To Get People To Read Your Article | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it
A friend of mine recently wrote with a request for help. He had just finished writing an article geared towards professionals in his field, but just didn’t know how to get them to read it.
Deanna Dahlsad's insight:

Quick thoughts:


#2 *only* if you do as he says, i.e. not a commercial pitch


#3 always blows people's minds; but it works!


#5 & 6 may surprise, but, depeneding upon the audiece, they still work

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Andrew Sullivan Claims His Blog Is Now More Profitable Than The Daily Beast

Andrew Sullivan's enormously popular blog, The Dish, just released some info on its earnings. Allegedly, it's more profitable than The Daily Beast--which Sullivan quit in favor of turning his blog into an independent media entity. For Sullivan, this was perhaps a very smart move.


PBS Idea Lab spoke to Sullivan for their Mediatwits web television program. The commentator and blogger claimed to PBS's Mark Glaser that he raised more revenue in the seven months since he went independent than the Daily Beast has raised in the past 2.5 years. Sullivan bought up his earnings in the middle of a conversation about Nate Silver ditching the New York Times for ESPN....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 2, 2013 2:23 PM

Digital success or digital smoke? In a conversation with PBS, Sullivan claims his newly independent blog is a financial success....

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Universal Subscribe and Follow Button For Any Website: SubToMe

Universal Subscribe and Follow Button For Any Website: SubToMe | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it




Via Robin Good
Deanna Dahlsad's insight:

Free is good :)

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Robin Good's curator insight, August 2, 2013 2:01 PM



SubToMe is a free script which allows you both to add a simple button to your web site that makes it extremely easy for your readers to subscribe to your updates with their favorite news reader as well as for you to subscribe and follow and web site you happen to run into.


Here's what to do to make any page you have subscribable: https://www.subtome.com/#/publishers


Notes for developers: https://www.subtome.com/#/developers


WordPress widget: http://wordpress.org/extend/plugins/subtome


Partner reader apps: https://www.subtome.com/#/store


Find out more: https://www.subtome.com/#/





MioBook.'s comment, August 2, 2013 2:22 PM
Grazie Robin
André Manssen's curator insight, August 4, 2013 4:56 AM

Handig dat er ook een plug-in voor Wordpress is.

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Tumblr Stumbles, Tries To Right Itself, Banks Left | The Marketing Whore

Tumblr Stumbles, Tries To Right Itself, Banks Left | The Marketing Whore | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it

On July 16, 2013, Tumblr creator David Karp was on The Colbert Report. During the short interview segment, Karp and host Stephen Colbert discussed a number of issues ~ including the naked, and sometimes fornicating, elephant in the room: porn on Tumblr.

 

...

But then, just two days later, Tumblr instituted a new policy about adult content. Along with the pre-Yahoo sale attempts to exclude search engine indexing of adult Tumblr bogs, Tumblr’s new rules meant that adult-rated blogs and their posts would no longer show up in site tags; the former preventing blogs from being found off-site, the latter keeping blogs from being searched and found on Tumblr itself.

 

Obviously, this lead to quite the reaction from Tumblr users.


Via Gracie Passette
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Gracie Passette's curator insight, July 23, 2013 3:16 PM

What's behind all the changes? (Hint: It smells like money!) Can you trust Karp & Tumblr? (That may depend upon a few things.)

Laura Brown's comment, July 25, 2013 5:00 PM
Adult content is always the wet elephant in the room on any web network. They all let the adult content start, as long as it keeps quiet and no one starts a fuss about it. If anything changes the adult content becomes controversial (even though it was quiet and ignored for years). Kind of an immature attitude. People obviously want porn - we are just supposed to be ashamed of it while telling everyone how natural and good sex is.
Rescooped by Deanna Dahlsad from You Call It Obsession & Obscure; I Call It Research & Important
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Blogging Death Knells Are Premature & Passe

Blogging Death Knells Are Premature & Passe | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it
This sort of “blogging is dead, especially for business” thinking as shared in Beyond Blogging: 13 Content Marketing Opportunities for Ecommerce by Linda Bustos drives me nuts: Remember when business...
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Deanna Dahlsad's comment, July 12, 2013 4:31 PM
Thanks for sharing :)
Gracie Passette's curator insight, July 12, 2013 8:08 PM

Blogs are not dead, despite what you've heard. And this is great news for those working in the adult industry who are blocked from using Facebook and other giant sites. Click the links in the article for detailed info.

 

MartinSocially's curator insight, July 29, 2013 4:05 PM

The concept of individuals creating their own content will endure, platforms may come and go but the essence of origianal content is fundamental to the future of the internet and society as a whole.

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Writer's Block Is More Than The Fear Of White Paper (Or Screen) - Word Grrls

Writer's Block Is More Than The Fear Of White Paper (Or Screen) - Word Grrls | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it

One of the things I now find myself doing in my consulting work is providing clients with a Writing Prompt Service. It was born, like any good service, from client needs. In working with my clients, it quickly became clear that whatever their reason for having a website or blog, writers, bloggers, marketers, etc. all struggle with coming up with fresh ideas to write about.


Via Laura Brown, Deanna Dahlsad
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Deanna Dahlsad's curator insight, May 30, 2013 2:15 AM

My guest spot at WordGrrls

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Tumblr Panic | The Marketing Whore

Tumblr Panic | The Marketing Whore | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it

For adult webmasters and bloggers, the real ruckus started when Tumblr prepared itself for a Yahoo buy-out by appearing to purge itself of adult content. The micro-blogging site did this quite effectively when it dealt a dirty blow to Tumblr users by using robots.txt to exclude the search engines from indexing sites labeled as “adult”. This was reported in accurate detail by Bacchus at the long-respected ErosBlog. (it must be noted that Tumblr does not seem to be using the Robots Meta Tag. Do you know about robots.txt files and Robots Meta Tags?)

 

This was reported by Bacchus before anyone even had an idea that Yahoo & Tumblr were in talks. Just days later, Bacchus again discussed issues for adult bloggers at Tumblr, i.e. how difficult it became to even search your own Tumblr blog & how to back-up your Tumblr site. By this time, the rumors had become official news: Yahoo had purchased Tumblr.


Via Gracie Passette
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Gracie Passette's curator insight, May 23, 2013 4:31 PM

But that's just the beginning... Probably.

Laura Brown's comment, May 24, 2013 11:02 PM
I noticed the difference on Tumblr early on. Links on other sites were leading to missing sites, or sites that just would not load. Where will the adult bloggers go next? Tumblr was a nice, simple place for them the past few years. I don't think they can move to WordPress.com as was suggested for other Tumblr bloggers who don't want to wait for Yahoo to drop.
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26 Things To Consider Before Developing Your Website

26 Things To Consider Before Developing Your Website | Readin', 'Ritin', and (Publishing) 'Rithmetic | Scoop.it
This infographic lists 26 things you should consider before developing your website. These are things to think about before you actually start the process.

Via Kenneth Mikkelsen
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Gracie Passette's curator insight, April 7, 2013 12:38 AM

Help for sex workers with the mighty web.

Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
I do. http://www.kitsch-slapped.com/category/hey-sister-can-you-spare-some-social-change/
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tormorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.