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Is the corporate sustainability movement too much of a clique?

Is the corporate sustainability movement too much of a clique? | Read it | Scoop.it
The very people who put corporate sustainability on the map may be preventing it reaching the mainstream, says Jo Confino (Is the #sustainability movement too much of a cosy clique. Are we blocking out fresh and innovative thinking?
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B2B Email marketing best practices - Smart Insights | #TheMarketingAutomationAlert

B2B Email marketing best practices - Smart Insights | #TheMarketingAutomationAlert | Read it | Scoop.it

Basic/ Digest...

 

1. The ‘From’ field: The from field also provides a means for a spam filter to detect whether the email is from a spammer or from a trusted source, from fields containing lines such sales@, marketing@ or info@ are headed straight for the junk folder.

 

2. The Subject line: subject lines must be short, snappy and provide the reader with an incentive to open. It is therefore important that your subject line is not only engaging but relevant.

 

3. Preview Pane: The first six lines of your email are what can be seen in the preview pane meaning this is what is on show when a client has decided to read past the subject line, filling this area with an image means that this space will be wasted with a big white box featuring a red cross in the corner portraying little or nothing of use to the reader and discouraging further investigation.

 

4. Dynamic Content: Effectively dynamic content will double the clickthrough rate of any well implemented campaign.

 

5. Styling: Large font is also seen as high scorer on the spam filter as it is seen as shouting, a negative feature in an email, the same applies for a red link which equates an equally high score.

 

6. Data Cleansing: There is no point sending copious amounts of emails if they are not going to the correct people. Therefore it is important that your data is relevant and up to date.

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


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marketingIO's curator insight, November 20, 2013 8:16 PM

Heretofore, I'll be labeling articles as either Basic, Intermediate or Advanced, where warranted.


Regarding data cleansing: it is especially important to keep your data clean so that your mailing score is maintained at the highest level, helping ensure high delivery rates.



oconnorandkelly's curator insight, November 21, 2013 7:52 AM

#smarterbiz

Rob Dobson's curator insight, November 26, 2013 1:21 PM

Great stuff as always from Smart Insights.

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The Future of Water Sustainability - Huffington Post

The Future of Water Sustainability - Huffington Post | Read it | Scoop.it
The Future of Water Sustainability Huffington Post So far, 93 multinational corporations have committed to the UN Global Compact's CEO Water Mandate, a public-private partnership to advance water sustainability -- an exponential increase from the...
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GIFs Show How Raw Cotton Is Transformed Into Blue Jeans

GIFs Show How Raw Cotton Is Transformed Into Blue Jeans | Read it | Scoop.it
For some, jeans provide durability and affordability. For others, they offer style and comfort.

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