RDV Weekly
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RDV Weekly
Weekly RDV newsletter, with interesting UX, innovation, and visualization bits and pieces from around the web. Enjoy!
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The weather channel 9-17-13 travel feature lean ux case study

Validated Learning In The Enterprise 
The Sales team committed to a new feature for a sponsor with distribution across TV, web and mobile. A user research vendor is brought in to determine how best to attract users to the feature. The head of digital media decides to "become Agile." Sound familiar? 
Typically, this story ends in project failure. Not this time. 
By bringing in outside coaching (from Comakers), The Weather Channel team was able to incorporate agile concepts, practices and tools, become self-sufficient and better leverage the vendor relationship. 
Jeff Hutkoff, Product Manger for The Weather Channel's iPhone team and Aaron Sanders, coach and trainer from Comakers, share their in-the-trenches story of the challenges they faced becoming more lean and agile as they raced towards their deadline.


Via Mario K. Sakata
RDV Weekly's insight:

Great UX / agile case study on The Weather Channel. Quick read.

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The Lean UX Manifesto: Principle-Driven Design

The Lean UX Manifesto: Principle-Driven Design | RDV Weekly | Scoop.it
Why Lean UX is not a process in which each tool is rigidly applied, but rather a set of principles that may be used to guide you to better, more desirable solutions for users.

Via Mario K. Sakata
RDV Weekly's insight:

"This all boils down to something that I call principle-driven design. As stated, some lean UX is better than none, so applying these principles as best you can will get you to customer-validated, early-failure solutions more quickly. Rules are for practitioners who don’t really know the value of this process, while principles demand wisdom and maturity."

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