The Three lenses of innovation, CX & UX | RDV Weekly | Scoop.it

What I’m communicating here are the three lenses through we we can see in order to create a new product, service or experience and bring it to market (innovation). I was trying to better understand the difference between the way that user-centered designers or UXers study people and how Marketers study people. There are clear differences but it goes well beyond just the quant/qual gap and so I tried to articulate those here, based not only on my own experience but also on a study I conducted in 2009 about how people understand innovation.


Via Mario K. Sakata