Raving Referrals
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Raving Referrals
We're committed to helping business professionals attract Raving Referrals from their Clients, Customers, Colleagues & Social Sphere.
Curated by Brandon Barnum
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Master The Power Of Referrals - Forbes

Master The Power Of Referrals - Forbes | Raving Referrals | Scoop.it
Master The Power Of Referrals
Forbes
Not every referral pans out but, so far, Barry's converted five of them into solid contracts. He does his part the other way, too, passing along referrals to fellow members.
Brandon Barnum's insight:

Love that TrustedTeam was featured in Forbes.  Doesn't get much better than that.

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Social Media Amplifies Word-of-Mouth Marketing - BusinessNewsDaily

Social Media Amplifies Word-of-Mouth Marketing - BusinessNewsDaily | Raving Referrals | Scoop.it
Social Media Amplifies Word-of-Mouth Marketing BusinessNewsDaily Furthermore, the recent influx of third-party online review sites, such as Yelp, has changed things even further, opening the door for an entirely new way to use word-of-mouth...
Brandon Barnum's insight:

If you aren't yet using Social Media to drive your referral business, you are missing out.  Spend 5 minutes today implementing just one of these tips and watch what happens.

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The Number One Mistake People Make When It Comes To Referral Marketing

The Number One Mistake People Make When It Comes To Referral Marketing | Raving Referrals | Scoop.it

This is one of those insights that is obvious yet overlooked!  A quick one that has value...

 

The number one mistake people make in the business of referral generation is to ask for leads or referrals when they should be asking for introductions.

 

So many people seek referrals by simply asking clients, or anyone that will listen, if they know anybody who needs what they do. If the referral source can come up with a few names we’re often tickled to have some new “leads” to go chase.

 

If you want to make referral generation a significant part of your marketing success you need to start asking for introductions and not simply a list of names. You need to build the trust and leverage that would allow you to ask a client to introduce you to three others that could benefit from the value you bring.


Via marketingIO
Brandon Barnum's insight:

Do you know the #1 Referral Marketing Mistake?

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marketingIO's curator insight, January 16, 2013 8:55 AM

See the article at www.ducttapemarketing.com.


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iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.

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Four B2B Marketing and Sales Tips to Build Customer Loyalty Without Spending an Extra Cent

Four B2B Marketing and Sales Tips to Build Customer Loyalty Without Spending an Extra Cent | Raving Referrals | Scoop.it

Customer loyalty has a significant impact on your lead generation efforts and overall business success. Among the biggest contributions that good customer retention brings for B2B marketing is the increased potential for referral leads or word-of-mouth prospects from satisfied customers. That’s why investing time and effort in customer loyalty is as important as engaging in direct marketing itself.

 

 


Via clarissa hamilton
Brandon Barnum's insight:

More Loyalty & More Money

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Word Of Mouth Still Works - MediaPost Communications

Word Of Mouth Still Works - MediaPost Communications | Raving Referrals | Scoop.it
Word Of Mouth Still Works
MediaPost Communications
This was in-person, word-of-mouth marketing at its best.
Brandon Barnum's insight:

Promoting Social Causes

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Word-of-mouth best marketing tool - Our Colorado News

Word-of-mouth best marketing tool - Our Colorado News | Raving Referrals | Scoop.it
Word-of-mouth best marketing tool
Our Colorado News
The best (and arguably most cost-effective) way for marketing contagion to happen is by word-of-mouth. People love to share, show off and talk about the hottest product or place.
Brandon Barnum's insight:

Contagious Social Currency

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Marketing: Word of mouth | Morgan Kervin Photography

Marketing: Word of mouth | Morgan Kervin Photography | Raving Referrals | Scoop.it
Marketing: Word of mouth. Your clients hired you - thank them. When you have your own business that is when you want people to talk about ALL.THE.TIME. So give them a good reason to. Let's start by making the clients you ...
Brandon Barnum's insight:

A Thank You Gift is Worth 1,000 Words

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Five Steps to Become a Referral Magnet

Five Steps to Become a Referral Magnet | Raving Referrals | Scoop.it

Referrals can be the lifeblood of an established business, but unless you have a specific process in place to encourage them, you will be leaving a lot of cash on the table, cash that could have been yours.

 

Sadly, unless you are very pro-active in regards to requesting referrals, you will be acquiring new customers at higher cost and with greater expenditure of effort, than is really necessary.

 

This good article outlines 5 steps you can take to eek out every possible referral you can from existing customers as well as from others in your sphere of influence.


Via Daniel Watson
Brandon Barnum's insight:

Once again, Dorie Clark has concisely detailed quick steps you can take to boost your Raving Referrals.  Quick read that is a must.

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How To Drive Quality Referrals

How To Drive Quality Referrals | Raving Referrals | Scoop.it

Excellent article by executive educator John Spence. If your business depends on referrals this is a must read.


Via Daniel Watson
Brandon Barnum's insight:

Here's a great post about the value of building a buisness on Raving Referrals.  The metrics and success rate are what every business owner should aspire to.

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New Client Multiplier - WealthManagement.com

New Client Multiplier - WealthManagement.com | Raving Referrals | Scoop.it
New Client Multiplier
WealthManagement.com
Bringing in clients who are more social in nature, who are in the right circles, leads to more word of mouth influence. Takeaway #1: Clients with a business/social relationship give 3x the referrals.
Brandon Barnum's insight:

Here's a great article breaking down the referral numbers for Financial Advisors.  If you help people manage their money, this is a MUST READ.

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Rescooped by Brandon Barnum from Flash Marketing News
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5 Ways to Turn Transactions Into Referrals

5 Ways to Turn Transactions Into Referrals | Raving Referrals | Scoop.it
In today’s inbound marketing, content driven, socially connected world organizations have become very, very good at building trust, providing education and moving prospects to the point of buying, but not always as good at transitioning all the...

Via EA
Brandon Barnum's insight:

I'm a huge John Jantsch fan and am looking forward to having him as an upcoming guest on our Raving Referrals webinars.

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Community marketing creates word of mouth ... - Yes Agency

Community marketing creates word of mouth ... - Yes Agency | Raving Referrals | Scoop.it
Recommendations from friends and family have once again been highlighted as the most trusted source of advice in new research from Forrester. Word of mouth unsurprisingly trumps all other online channels and confirms ...
Brandon Barnum's insight:

My, My.  What great stats you have.

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Is Word-of-Mouth Best for Business Execs?

Is Word-of-Mouth Best for Business Execs? | Raving Referrals | Scoop.it
Conversation is more than a social media strategy.

Via Riaz Khan
Brandon Barnum's insight:

Best Marketing Practice for Business Execs

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Go out and shout about the great services you're selling - Business Daily

Go out and shout about the great services you're selling - Business Daily | Raving Referrals | Scoop.it
Business Daily
Go out and shout about the great services you're selling
Business Daily
Their firms relied on networks of friends, word-of-mouth and referrals from associates.
Brandon Barnum's insight:

Referrals in Africa

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Buzzworthy: Online, Integrated Word of Mouth Does Drive Sales ...

Buzzworthy: Online, Integrated Word of Mouth Does Drive Sales ... | Raving Referrals | Scoop.it
Misleading headlines in research Eric Schmidt, senior manager-marketing strategy and insights at Coca-Cola, presented research at ARF's Re:think 2013 conference that seemed to indicate that what the AdAge article is ...
Brandon Barnum's insight:

The Influence Map

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Russ Fradin: Your Employees & Word-of-Mouth Marketing - Wall Street Journal (blog)

Russ Fradin: Your Employees & Word-of-Mouth Marketing - Wall Street Journal (blog) | Raving Referrals | Scoop.it
Wall Street Journal (blog) Russ Fradin: Your Employees & Word-of-Mouth Marketing Wall Street Journal (blog) Creating a word-of-mouth, social-media marketing strategy is as simple as sending a team email to employees asking them to share company...
Brandon Barnum's insight:

Here's a brilliant and simple way to help your employees attract Raving Referral for your business.

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Free eBook: Creating a Referral Engine

Free eBook: Creating a Referral Engine | Raving Referrals | Scoop.it

Ken's Key Takeaway:

John Jantsch has done it again.  This great common sense marketer and author has created another quality free ebook.  I strongly suggest his weekly podcast named "Ducttape Marketing"

 

 

From Website:

Building a consistent flow of leads without spending a dime on advertising.


Via Ken Morrison
Brandon Barnum's insight:

If you haven't yet read John Jantsch's Referral Engine, you should defitintely download this free eBook.  Lots of great suggestions that can help double your referral business this year.

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