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Acxiom, the Quiet Giant of Consumer Database Marketing

Acxiom, the Quiet Giant of Consumer Database Marketing | Rastros | Scoop.it
Few consumers may have heard of Acxiom, a database marketer. But it has amassed the world’s largest commercial data trove about them, analysts say.
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How Companies Learn Your Secrets

How Companies Learn Your Secrets | Rastros | Scoop.it
Your shopping habits reveal even the most personal information — like when you’re going to have a baby.
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Citi Refocuses Data Analysis for a Better Customer View - Equities.com

Citi Refocuses Data Analysis for a Better Customer View - Equities.com | Rastros | Scoop.it
Citi Refocuses Data Analysis for a Better Customer ViewEquities.comWoe unto thee, marketers who have finally embraced “Big Data”: Looming on the horizon is “Better Data,” the mashup of aggregated proprietary behavioral and attitudinal data.
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Acxiom Corp: The 'faceless organization that knows everything about you'

Acxiom Corp: The 'faceless organization that knows everything about you' | Rastros | Scoop.it
An Arkansas company you've probably never heard of knows more about you than some of your friends, Google, and even the FBI — and it's selling your data...
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This Is How Facebook Is Tracking Your Internet Activity

This Is How Facebook Is Tracking Your Internet Activity | Rastros | Scoop.it
200-plus ways of following you on the web.
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How Companies Learn Your Secrets

How Companies Learn Your Secrets | Rastros | Scoop.it
Your shopping habits reveal even the most personal information — like when you’re going to have a baby.
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Personal data used to get out the vote - Milwaukee Journal Sentinel

Personal data used to get out the vote - Milwaukee Journal Sentinel | Rastros | Scoop.it
Daily BeastPersonal data used to get out the voteMilwaukee Journal SentinelStrategists affiliated with the campaigns of President Barack Obama and Mitt Romney say they have access to information about the personal lives of voters at a scale never...
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Recorded Future - Unlock The Predictive Power Of The Web

Recorded Future is working to record what the world knows about the future and make it available. Web based analysis tools give new insights into predictive trends in social media, blogs, news and big data from across the web.
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