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The Six Pillars of SEO-Friendly Curated Content

The Six Pillars of SEO-Friendly Curated Content | Random Everything | Scoop.it
Content curation could be an extremely risky practice if you don't put a lot of effort in, or it lacks editorial voice or a distinctive point of view. After all, Google already has a curated list of content.

Via Robin Good
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Robin Good's curator insight, August 26, 2013 9:54 AM



I really think that Eric Enge of SearchEngineWatch did not have to go out of his way to post such an excellent analysis of what traits curated content should have to be appreciated by Google.


But given the amount of content marketers adopting curation as the latest magic wand, his work provides a very useful warning for the many attempting to substitute curation for good quality content.


As in real-life, when it comes down to giving more exposure to different curators, both humans and Google will attempt to select those that:


1) put a lot of effort into their curation


2) have a strong editorial voice and


3) a distinctive point of view



and which heavily rely on:


4) recognized expert analysis7cmmentary and reviews


5) access to data otherwise not accessible


6) freshness




Rightful. Useful. 8/10


Full article: http://searchenginewatch.com/article/2290885/Content-Curation-SEO-A-Bad-Match 




ManufacturingStories's curator insight, August 27, 2013 10:33 PM

Robin - Another valuable and outstanding summary!

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App Curation and Discovery: Google Introduces Topical Collections of Great Apps with "Apps Focus" in the Play Store

App Curation and Discovery: Google Introduces Topical Collections of Great Apps with "Apps Focus" in the Play Store | Random Everything | Scoop.it

Robin Good: Finding good apps is not easy. iOS or Android hve the same problem on this front. Too many apps and too much effort needed to find out which are the really good ones.

 

To solve this issue Google has just started collectting and organizing some of the best fashion apps available in its store and it has created a page dedicated just to them called "Apps Focus". This is probably the start of an ongoing effort to curate, pick and organize the very best apps available inside the Google Play Store.


 

 


Via Robin Good
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