Video Marketing Strategies & Tactics
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“Collection of resources for video marketing”
Curated by Ken Horst
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Created Sep 14, 2011
Created by Ken Horst
Updated Apr 7
Posts 33
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sproutsocial.com - April 7, 11:30 PM

How Wistia and Vimeo Are Challenging YouTube

YouTube is the standard for video sharing for most businesses, but that's changing thanks to competitors offering better features.
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wistia.com - March 10, 9:50 AM

Video Marketing 101: 5 Quick Lessons

Great tutorial for people considering video marketing as part of their online marketing strategy.

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unbounce.com - January 28, 10:18 PM

[Case Study] Using Video to Lift Landing Page Conversion Rate by 100% | Unbounce

This case study shows how leveraging a video gave a 100% conversion lift on a landing page.
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socialmediatoday.com - January 17, 12:20 AM

7 Video Best Practices in the Era of Social Media | Social Media Today

“A good video can make all the difference.” ~Brian May IF A PICTURE IS WORTH A THOUSAND WORDS, you could say that a video is priceless.
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searchenginewatch.com - December 7, 2011 11:28 PM

Video SEO: Video Metadata Optimization

How to get more visbility and traffic for your YouTube videos by implementing basic SEO tactics

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www.huffingtonpost.com - December 1, 2011 12:28 AM

Top 9 Places To Watch Videos Online: ComScore

Web users can't pull themselves away from the tube. YouTube, that is.
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mashable.com - November 5, 2011 4:18 PM

8 Simple Tips for Your YouTube Ad Campaign

YouTube has proven hugely profitable for many companies. Want to get in on the action? Discover how eight companies have used YouTube to bolster their ad campaigns.
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www.entrepreneur.com - October 26, 2011 9:07 PM

How to Create Online Videos That Can Lead to More Sales

Most customers want to see a product in use before they buy it. Posting demos on your web site can generate more traffic -- and conversions.
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www.pixability.com - October 19, 2011 3:33 PM

Make your video marketing efforts seen with video SEO

Embrace a new way to engage with video marketing

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www.streamingmedia.com - October 17, 2011 4:21 PM

A Buyers' Guide to Online Video Platforms

There are so many OVPs in the market that it can be difficult to choose. This guide looks at ten top OVPs in-depth, showing how they differ in their features and focus.
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www.reelseo.com - October 17, 2011 1:12 PM

B2B Video Marketing: Tips for Successful Business Video Marketing

Brands and businesses have already begun to acknowledge and harness the power of online video marketing in the Business to Consumer (B2C) space.
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www.reelseo.com - October 17, 2011 1:08 PM

Social Video Marketing Tips With Domino’s Pizza Chicago’s Ramon DeLeon

Social video marketing tips and advice from one of the very best, Ramon DeLeon, manager of six Domino's Pizza stores in Chicago, and a frequent vlogger.
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blog.brightcove.com - October 17, 2011 12:15 PM

How Social Media + Video Drive Business Value - 6 Tips

But when social media and video join forces, they contribute to a special mix of business outcomes that you and your boss will get excited about. 

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yoast.com - March 24, 9:35 PM

Video SEO: A technical guide

The technicalities of Video SEO are very important to understand: without it your videos will never rank. Come learn it here!
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socialmediab2b.com - February 11, 11:38 PM

12 Tips to Produce Compelling B2B Video

B2B marketers need to add video to their arsenal of skills in today's online world. Video can sometimes tell a story quicker and easier than a written post.
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www.seomoz.org - January 28, 7:54 PM

Optimize Your Published Video for SEO: The Video Sitemap Guide for Vimeo and YouTube

From the original article: "Did you know that major search engines want you to make video sitemaps for all of your embeds, even if you're hosting on Vimeo or Youtube?

 

Not only does it help them spider your website by giving the search engines clues as to where to look for video embeds, it may also earn your site a click through boost by giving you a picture in the SERP. 

...


There are several reasons why you'll want to add a video sitemap.

 

It makes it clear to Google what your content is.
You have the opportunity to provide a range of details through schema.


Additional presence on video.google.com search.
RAD picture thumbnail, which is a pretty great call to action."

 

Full article: http://www.seomoz.org/blog/video-sitemap-guide-for-vimeo-and-youtube 


Via Robin Good
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blog.thesocialbusiness.com - January 5, 4:47 PM

How to Optimize Video for Google Search

Did you know that search engines have a hard time indexing video content? They aren't transcribing the audio that might be in the video, so they rely on your description of the video to help identify it online.
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gigaom.com - December 3, 2011 1:50 AM

YouTube reinvents itself with massive relaunch

YouTube is rolling out a complete overhaul of its site Thursday that includes a new emphasis on channels as well as a completely redesigned homepage.
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mashable.com - November 5, 2011 6:48 PM

6 Best Practices For Small Business YouTube Marketing

Mention YouTube and most people will picture cats playing piano. But among a certain type of small businessperson, the name conjures another image: Dollar signs.
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vimeo.com - November 2, 2011 11:18 PM

Curate Any Sequence of Time-Related Events with the New Memolane 2.0

Memolane has just released version 2.0 of its timeline-based content curation platform. Here the highlights on what you can expect:

A sleek new design with larger memos and simpler navigation
  Compatibility with touch devices and tablets like the iPad.
  Build a nearly unlimited number of lanes with your memos and the memos that your friends share with you.
  Tailor your lanes by streaming services, selecting individual memos, and setting start and end dates
  Remove any of your individual memos from a lane with the minus button
  Quickly find the lanes that are most important to you by adding them to your favorites
  Keep track of all your lanes, friends, services, and favorite lanes from your dashboard
  Discover new lanes and friends by exploring the dashboards of the Memolane community
  Use the privacy settings you have already set on your services with our import privacy feature, now available on even more services
  Memolane is now supported on Internet Explorer 8 & 9 and Opera in addition to Chrome, Safari, and Firefox

Read more about it here: http://www.memolane.com

 

 


Via Robin Good
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www.marismith.com - October 19, 2011 11:21 PM

5 Ways To Record Videos For Your Social Media Marketing

Adding video to your social media marketing dramatically enhances your relationship with your community – your friends, fans, followers, subscribers will feel *much* closer to you.

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www.streamingmedia.com - October 17, 2011 4:22 PM

The List of the 100 Companies that Matter Most in Online Video

Discover our inaugural list of the 100 companies doing the most interesting and innovative work in streaming video. Did your favorites make the list?
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www.reelseo.com - October 17, 2011 3:14 PM

Video Sites like Youtube: A Huge List of Video Sharing Websites & Services

HUGE List of video sharing websites: Like YouTube, free video sharing sites/services let you to share & upload video online. Share your videos across the web.
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www.reelseo.com - October 17, 2011 1:11 PM

Facebook Video Marketing Tips For A Socialized Business Strategy

Learn Facebook Video Marketing Tips from social media expert Brian Solis and how video marketing on Facebook is an essential part of a “socialized business strategy"...
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vimeo.com - October 17, 2011 12:18 PM

Vimeo Video School Lessons

Vimeo is a respectful community of creative people who are passionate about sharing the videos they make. Use Vimeo if you want the best tools and highest quality video in the universe.
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