Video Marketing S...
Follow
Find
205 views | +0 today
Video Marketing Strategies & Tactics
Collection of resources for video marketing
Curated by Ken Horst
Your new post is loading...
Your new post is loading...
Scooped by Ken Horst
Scoop.it!

Only 23% of Brands Are Using Online Video Advertising

Only 23% of Brands Are Using Online Video Advertising | Video Marketing Strategies & Tactics | Scoop.it
A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively.
Ken Horst's insight:

Big opportunity here!

more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

Video SEO: A technical guide

Video SEO: A technical guide | Video Marketing Strategies & Tactics | Scoop.it
The technicalities of Video SEO are very important to understand: without it your videos will never rank. Come learn it here!
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

12 Tips to Produce Compelling B2B Video

12 Tips to Produce Compelling B2B Video | Video Marketing Strategies & Tactics | Scoop.it
B2B marketers need to add video to their arsenal of skills in today's online world. Video can sometimes tell a story quicker and easier than a written post.
more...
No comment yet.
Rescooped by Ken Horst from Online Video Publishing
Scoop.it!

Optimize Your Published Video for SEO: The Video Sitemap Guide for Vimeo and YouTube

Optimize Your Published Video for SEO: The Video Sitemap Guide for Vimeo and YouTube | Video Marketing Strategies & Tactics | Scoop.it

From the original article: "Did you know that major search engines want you to make video sitemaps for all of your embeds, even if you're hosting on Vimeo or Youtube?

 

Not only does it help them spider your website by giving the search engines clues as to where to look for video embeds, it may also earn your site a click through boost by giving you a picture in the SERP. 

...


There are several reasons why you'll want to add a video sitemap.

 

It makes it clear to Google what your content is.
You have the opportunity to provide a range of details through schema.


Additional presence on video.google.com search.
RAD picture thumbnail, which is a pretty great call to action."

 

Full article: http://www.seomoz.org/blog/video-sitemap-guide-for-vimeo-and-youtube 


Via Robin Good
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

How to Optimize Video for Google Search

Did you know that search engines have a hard time indexing video content? They aren't transcribing the audio that might be in the video, so they rely on your description of the video to help identify it online.
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

YouTube reinvents itself with massive relaunch

YouTube reinvents itself with massive relaunch | Video Marketing Strategies & Tactics | Scoop.it
YouTube is rolling out a complete overhaul of its site Thursday that includes a new emphasis on channels as well as a completely redesigned homepage.
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

6 Best Practices For Small Business YouTube Marketing

6 Best Practices For Small Business YouTube Marketing | Video Marketing Strategies & Tactics | Scoop.it
Mention YouTube and most people will picture cats playing piano. But among a certain type of small businessperson, the name conjures another image: Dollar signs.
more...
No comment yet.
Rescooped by Ken Horst from Content Curation World
Scoop.it!

Curate Any Sequence of Time-Related Events with the New Memolane 2.0

Memolane has just released version 2.0 of its timeline-based content curation platform. Here the highlights on what you can expect:

A sleek new design with larger memos and simpler navigation
  Compatibility with touch devices and tablets like the iPad.
  Build a nearly unlimited number of lanes with your memos and the memos that your friends share with you.
  Tailor your lanes by streaming services, selecting individual memos, and setting start and end dates
  Remove any of your individual memos from a lane with the minus button
  Quickly find the lanes that are most important to you by adding them to your favorites
  Keep track of all your lanes, friends, services, and favorite lanes from your dashboard
  Discover new lanes and friends by exploring the dashboards of the Memolane community
  Use the privacy settings you have already set on your services with our import privacy feature, now available on even more services
  Memolane is now supported on Internet Explorer 8 & 9 and Opera in addition to Chrome, Safari, and Firefox

Read more about it here: http://www.memolane.com

 

 


Via Robin Good
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

5 Ways To Record Videos For Your Social Media Marketing

5 Ways To Record Videos For Your Social Media Marketing | Video Marketing Strategies & Tactics | Scoop.it

Adding video to your social media marketing dramatically enhances your relationship with your community – your friends, fans, followers, subscribers will feel *much* closer to you.

more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

The List of the 100 Companies that Matter Most in Online Video

The List of the 100 Companies that Matter Most in Online Video | Video Marketing Strategies & Tactics | Scoop.it
Discover our inaugural list of the 100 companies doing the most interesting and innovative work in streaming video. Did your favorites make the list?
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

Video Sites like Youtube: A Huge List of Video Sharing Websites & Services

Video Sites like Youtube: A Huge List of Video Sharing Websites & Services | Video Marketing Strategies & Tactics | Scoop.it
HUGE List of video sharing websites: Like YouTube, free video sharing sites/services let you to share & upload video online. Share your videos across the web.
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

Facebook Video Marketing Tips For A Socialized Business Strategy

Facebook Video Marketing Tips For A Socialized Business Strategy | Video Marketing Strategies & Tactics | Scoop.it
Learn Facebook Video Marketing Tips from social media expert Brian Solis and how video marketing on Facebook is an essential part of a “socialized business strategy"...
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

Vimeo Video School Lessons

Vimeo Video School Lessons | Video Marketing Strategies & Tactics | Scoop.it
Vimeo is a respectful community of creative people who are passionate about sharing the videos they make. Use Vimeo if you want the best tools and highest quality video in the universe.
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

How Wistia and Vimeo Are Challenging YouTube

How Wistia and Vimeo Are Challenging YouTube | Video Marketing Strategies & Tactics | Scoop.it
YouTube is the standard for video sharing for most businesses, but that's changing thanks to competitors offering better features.
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

Video Marketing 101: 5 Quick Lessons

Video Marketing 101: 5 Quick Lessons | Video Marketing Strategies & Tactics | Scoop.it

Great tutorial for people considering video marketing as part of their online marketing strategy.

more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

[Case Study] Using Video to Lift Landing Page Conversion Rate by 100% | Unbounce

[Case Study] Using Video to Lift Landing Page Conversion Rate by 100% | Unbounce | Video Marketing Strategies & Tactics | Scoop.it
This case study shows how leveraging a video gave a 100% conversion lift on a landing page.
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

7 Video Best Practices in the Era of Social Media | Social Media Today

7 Video Best Practices in the Era of Social Media | Social Media Today | Video Marketing Strategies & Tactics | Scoop.it
“A good video can make all the difference.” ~Brian May IF A PICTURE IS WORTH A THOUSAND WORDS, you could say that a video is priceless.
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

Video SEO: Video Metadata Optimization

Video SEO: Video Metadata Optimization | Video Marketing Strategies & Tactics | Scoop.it

How to get more visbility and traffic for your YouTube videos by implementing basic SEO tactics

more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

Top 9 Places To Watch Videos Online: ComScore

Top 9 Places To Watch Videos Online: ComScore | Video Marketing Strategies & Tactics | Scoop.it
Web users can't pull themselves away from the tube. YouTube, that is.
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

8 Simple Tips for Your YouTube Ad Campaign

8 Simple Tips for Your YouTube Ad Campaign | Video Marketing Strategies & Tactics | Scoop.it
YouTube has proven hugely profitable for many companies. Want to get in on the action? Discover how eight companies have used YouTube to bolster their ad campaigns.
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

How to Create Online Videos That Can Lead to More Sales

How to Create Online Videos That Can Lead to More Sales | Video Marketing Strategies & Tactics | Scoop.it
Most customers want to see a product in use before they buy it. Posting demos on your web site can generate more traffic -- and conversions.
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

Make your video marketing efforts seen with video SEO

Make your video marketing efforts seen with video SEO | Video Marketing Strategies & Tactics | Scoop.it

Embrace a new way to engage with video marketing

more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

A Buyers' Guide to Online Video Platforms

A Buyers' Guide to Online Video Platforms | Video Marketing Strategies & Tactics | Scoop.it
There are so many OVPs in the market that it can be difficult to choose. This guide looks at ten top OVPs in-depth, showing how they differ in their features and focus.
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

B2B Video Marketing: Tips for Successful Business Video Marketing

B2B Video Marketing: Tips for Successful Business Video Marketing | Video Marketing Strategies & Tactics | Scoop.it
Brands and businesses have already begun to acknowledge and harness the power of online video marketing in the Business to Consumer (B2C) space.
more...
No comment yet.
Scooped by Ken Horst
Scoop.it!

Social Video Marketing Tips With Domino’s Pizza Chicago’s Ramon DeLeon

Social Video Marketing Tips With Domino’s Pizza Chicago’s Ramon DeLeon | Video Marketing Strategies & Tactics | Scoop.it
Social video marketing tips and advice from one of the very best, Ramon DeLeon, manager of six Domino's Pizza stores in Chicago, and a frequent vlogger.
more...
No comment yet.