Losing expensive sports rights can sometimes kindle new opportunities. YLE experienced this in 2011 when the company lost the Ice Hockey World Championship rights to the commercial company, MTV3/Bonnier.
I'm probably wrong, but I can't think of many sport programmes on TV or radio that are aimed at women, which makes YLE's Urheilukatu 2 a little bit special. Jere Nurminen explains how the show came about and discusses its ratings.
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