Radio In The Social Digital Space
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It's Not You, It's The Landlord

It's  Not You, It's The Landlord | Radio In The Social Digital Space | Scoop.it
For anyone interacting, posting, or managing on behalf of a brand on a Facebook "Like" page, you may have noticed that what you deem solid Facebook status updates that should elicit interplay between the brand and the fan are falling short.
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Adult Supervision Required

Adult  Supervision Required | Radio In The Social Digital Space | Scoop.it
We've seen "accidental" tasteless tweets over the past couple of years from some big brands.
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A Simple Measure Of Followers Doesn't Capture Your Distribution

A Simple Measure Of Followers Doesn't Capture Your Distribution | Radio In The Social Digital Space | Scoop.it
First, it was Mark Zuckerberg wondering what the heck was going on. The platform he created to "elevate our capacity to grow and maintain connections" was getting pimped out by brands racking up "likes" and trying to sell us stuff.
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#AskLori « jacoBLOG

#AskLori « jacoBLOG | Radio In The Social Digital Space | Scoop.it
Since we hired Lori Lewis to handle our social media strategy at Jacobs Media, some friends and colleagues have asked us about why we need this position?...
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It’s about believing that every person counts and giving fans “Holy crap” moment.

It’s about believing that every person counts and giving fans “Holy crap” moment. | Radio In The Social Digital Space | Scoop.it
FMQB: Your daily source for radio industry news, music industry updates, arbitron ratings, music news, artist information, radio programming tips, show prep and more.
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The Social Ratings–Ranking The Facebook 40 At Alternative Radio

The Social Ratings–Ranking The Facebook 40 At Alternative Radio | Radio In The Social Digital Space | Scoop.it
Fresh Contraband, Freshest Contraband, Programming, Promotions & Marketing, Social Media & Web...
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Dave Grohl Doesn't Like A Thirsty Fan, And You Shouldn't Either

Dave Grohl Doesn't  Like A Thirsty Fan, And You Shouldn't Either | Radio In The Social Digital Space | Scoop.it
As you may have already seen, the tale of rock's good guy got taller last week when – in the middle of a set Dave Grohl went out of his way to fill a fan's empty beer cup.
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Radio Is An Emotional Attachment, Offer Fans A Real Return On Involvement

Radio Is An Emotional Attachment, Offer Fans A Real Return On  Involvement | Radio In The Social Digital Space | Scoop.it
Return On Involvement (the new ROI) is something we started talking about here on Merge a couple of weeks ago.
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Holy Crap! A Social Media Moment!

Holy  Crap! A Social Media Moment! | Radio In The Social Digital Space | Scoop.it
If you can, spend a fast 13 minutes and watch this video – but watch it through the eyes of the fans. This is what it means to focus on impact by giving fans a real "Return On Involvement.
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How An Olympian (& His Fans) Conquered a Twitter Troll

How An Olympian (& His Fans) Conquered a Twitter Troll | Radio In The Social Digital Space | Scoop.it
Trolls - the types who socially send hateful messages and pick fights. Well, if you’ve ever experienced a troll, you will love what happened today - and more importantly, how British Olympic diver Tom...
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A Touching Tribute As Radio's Citizen Journalists Recap The Conclave

A Touching Tribute As Radio's Citizen Journalists Recap The Conclave | Radio In The Social Digital Space | Scoop.it
It's important for our industry to hold events that get us together and serve as a way to talk with each other -- to learn and grow as a group.
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Is Vanity Your Brand's Favorite Sin?

Is Vanity Your Brand's Favorite Sin? | Radio In The Social Digital Space | Scoop.it
van·i·ty [van-i-tee] adjective noun Excessive pride in one's appearance, qualities, abilities, achievements, etc.; character or quality of being vain; conceit: When a station (or person) boasts about how many "Likes" and "followers" it has...
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USC Study Confirms Radio Personality/Fan Bond

USC Study Confirms Radio Personality/Fan Bond | Radio In The Social Digital Space | Scoop.it
A study by USC's Annenberg School for Communication & Journalism on the relationship between radio listeners and on-air personalities confirmed that listeners feel they have a genuine relationship with their favorite radio personalities.
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This Is What Works Socially, Pure Emotion.

This Is What Works  Socially, Pure Emotion. | Radio In The Social Digital Space | Scoop.it
For a lot of folks, the way they go about "doing" social and digital is typically academic - they seek out metrics and rules: "How many posts/tweets per day," "peak post/tweet times" (still shaking my head over that one,) "how to rack up ...
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Delta Assist Is A Great Example

Delta Assist Is A Great Example | Radio In The Social Digital Space | Scoop.it
By now, you know the drill.  If you run into a problem with a company or brand, you can go right to their Facebook or Twitter page, and let them know abou...
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It Can't Be A 'Post Whatever You Want Party' If You Want To Matter by Lori Lewis

It Can't  Be A 'Post Whatever You Want Party' If You Want To Matter by Lori Lewis | Radio In The Social Digital Space | Scoop.it
According to a recent study by Intel and conducted by Ipsos, people share things online for two main reasons: connection and expression.
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Radio Isn't Going Away, It's Going Everywhere

Radio  Isn't Going Away, It's Going Everywhere | Radio In The Social Digital Space | Scoop.it
The title of this week's "Merge" was one of the (many) great sound bites heard at Public Radio's Programmer's Conference last week. It came from Kinsey Wilson, EVP & Chief Content Officer at NPR.
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Radio Has SUHper Fans Too, It's Just A Matter Of Unleashing Them

Radio Has SUHper Fans Too, It's Just  A Matter Of Unleashing Them | Radio In The Social Digital Space | Scoop.it
"The Boys of Fall" are back in action and no doubt we will hear about questionable tweets from fans or players – it happens every year.
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Radio DJ Meets Today's Listener

Radio DJ Meets Today's Listener | Radio In The Social Digital Space | Scoop.it
The end of Labor Day weekend has always signified the end of summer for many; less flip-flops worn around the radio station, and everyone perhaps more focused on business at hand.
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Read These Seven Things, Then Don't Do Them Socially

Read These Seven Things,  Then Don't Do Them Socially | Radio In The Social Digital Space | Scoop.it
Being social and doing social are two very different things. "Doing social" requires no thought.
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Are They Real?

Are They Real? | Radio In The Social Digital Space | Scoop.it
In our ongoing dialogue with clients about how to best utilize social networks as a marketing and communications tool for radio and its personalities, we k...
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You Could Just Hand Over Social Media To Bob In The Marketing Dept.

You Could Just Hand Over Social Media To Bob In The Marketing Dept. | Radio In The Social Digital Space | Scoop.it
"Believe it or not, there are people out there actually figuring out some really complicated shit for companies who need to radically transform their ways to deal with [social media and this] new world of constant two-way communication, and are...
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Succeeding in new digital/social arenas requires more than just checking off a “We’re there” list.

Succeeding in new digital/social arenas requires more than just checking off a “We’re there” list. | Radio In The Social Digital Space | Scoop.it
A lot has changed in the broadcast mindset in just the past couple years.  I derive a sense of pride when I see so many broadcasters focusing on digital,...
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It Sounds Like Common Sense But It's Not Common Practice

It Sounds Like Common Sense But It's  Not Common Practice | Radio In The Social Digital Space | Scoop.it
If you're watching "The Newsroom" on HBO, you're being treated to an inside view at a TV network news operations, time pressures and all.
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With Social Media Comes A New Voice Of Freedom by Lori Lewis

With Social Media  Comes A New Voice Of Freedom by Lori Lewis | Radio In The Social Digital Space | Scoop.it
The freedom we have today is the direct byproduct of the determination our forefathers fought for to establish the United States of America as a free country in 1776.
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