While the "selfie," (a self-generated, self-portrait) can be traced back to the 1800's, 2013 will forever be the year the "selfie" went mainstream. The word was even added to Oxford's Online Dictionary.
Radio may have strong, traditional brands that fans listen to every day and even participate with. But when it comes to having believability in the social space, you can't force trust - especially with Millennials.
Making a lasting impression that strengthens loyalty is critical if we want to earn believability in the social space – ultimately increasing listenership. But that's not always an easy task – or is it?
"Complain-vertising" is perhaps the latest trend set by Chicago businessman, Hasan Syed. When Syed couldn't get a call back or an email response from British Airways over lost luggage, he took to Twitter, something many folks already do.
Understanding what it takes to build and sustain an active social fan base is critical to radio, as this space grows and becomes an even bigger part of people's lives. Memorable brands go beyond the ordinary and create meaningful fan experiences.
It's ironic that last week I was writing here on "Merge" about the importance of attending industry events: "Radio conferences can challenge our thoughts and maybe even get us to think about things differently.
van·i·ty [van-i-tee] adjective noun Excessive pride in one's appearance, qualities, abilities, achievements, etc.; character or quality of being vain; conceit: When a station boasts about how many "Likes" and "followers" it has or when an...