Radio In The Social Digital Space

Meaningful conversations vs. random postings designed to get "Likes". Really connecting and serving our listeners via social media. Lori teaches us a lot on this episode. Lori Lewis is the Director...

You may have already seen the new ad by FedEx where a company executive explains to his team that in order to grow the company, they need more "social visibility." He introduces his team to the "social strategists" that will get them "lots of...

We've all seen accidental tasteless tweets over the past couple of years from some pretty big brands and even some famous people.

You may have heard about the latest social/video app, Vine. The tech world has praised this iOS-only app (Droid users have to wait) as the one social media mobile application to generate the most buzz since Instagram.

With 2013 upon us, it's another year for all of us to try new things, think differently, and look beyond what we already know to try and uncover what it is we don't yet know.

There's a big difference in doing social and being social.
You see brands do the former every day with common tactics, such as pushing out predictable, gratuitous posts – sometimes to every social platform they use, and that's a real treat.

From time to time we see brands – whether it's an actual product or person - asking questions on Facebook as if they are using it as research.

While we've been talking here on Merge about the need for perspective in order to have any real direction in making your station a "social brand," we're taking a break this week for something lighter.

For a lot of folks, the way they go about "doing" social and digital is typically academic - they seek out metrics and rules: "How many posts/tweets per day," "peak post/tweet times" (still shaking my head over that one,) "how to rack up ...

As the headlines read, "It's Official: Jay Leno's Out At 'Tonight,' Jimmy Fallon Is In," I couldn't help but immediately think of Fallon's incredible social presence in contrast to how Leno hardly uses it.

Ben Sisario wrote a piece on the marketing force behind Justin Timberlake's new CD, "The 20/20 Experience" for The New York Times. Justin's campaign was dynamic - featuring owned, earned, paid and shared media.

No one studies the social space and what it means for radio more than Lori Lewis.  She is a student of the game, always working overtime to learn the in��...

It's been over two years since I started writing Merge each week for All Access. Its mission is to offer some assistance to radio in the social and digital arenas.

I ran across an article the other day written by David Berkowitz, VP/Emerging Media with 360i.

Anytime I hear about a station flip, I get excited. I wonder what the station will do socially to help them stand out, how they approach the debut on various platforms, and what radio can learn from the experience.

Because some brands haven't been able to enjoy the fruits of Facebook – partly because they really don't know what to do with it besides common "push" tactics – take the portion of today's headline above that reads, "Look Beyond Facebook" lightly.

It's funny how life plays out. I had just finished writing what was going to be this week's Merge –how focusing on impact can help you find ways to become a memorable, anticipated brand in the social space and even differentiate you from your...

For anyone interacting, posting, or managing on behalf of a brand on a Facebook "Like" page, you may have noticed that what you deem solid Facebook status updates that should elicit interplay between the brand and the fan are falling short.