In social media metrics, ROI is more than a sum of fans | | Radio Hacktive (Fr-Es-En) |

Now that most public media stations have become active on social networks — with some combination of Facebook pages, Twitter accounts, blogs and YouTube channels — staff members at many stations are struggling with the question: Are we getting the most bang for our social-media buck?

After all, building and maintaining a meaningful social media presence requires a significant investment of time — and it’s not always easy to measure the return on that investment.