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Radio Hacktive (Fr-Es-En)
Digging Radio 2.0 for Good Solutions. How connected radios offer engaging audio experience and empower e-listeners communities when getting “smart” on the Networks
More info : www.innovative-broadcast-solutions.com
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Take Part In (W)E Pluribus Unum : NPR

This month we are collecting your stories about the good things Americans are doing to make their communities better.

We're calling this project Participation Nation. It's a cooperative effort about cooperative efforts.

 

We are asking you to participate. Please send us a report, in one short paragraph (100 words or fewer), on some person or group who, by contributing to the community, is changing the world. And please include good, colorful photos of your subjects.

 

So how do we get started?

Well, this is the beginning of the story. We will write the first entry from here in Washington. And we may contribute some other reports along the way. But you will write the rest — and the best — of the tale.

 


Via Noémie Dansereau-Lavoie
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Value, Engagement and Trust in the Era of Social Entertainment and Second Screens | Edelman Editions

Value, Engagement and Trust in the Era of Social Entertainment and Second Screens | Edelman Editions | Radio Hacktive (Fr-Es-En) | Scoop.it
Edelman’s annual study into Entertainment trends is now in its sixth year. The research tracks the impact of social media and new platforms on entertainment audiences in the UK and US, revealing the key issues that entertainment brands and communication professionals should consider when looking to engage audiences with content.

This year’s study “Value and Engagement in an Era of Social Entertainment and Second Screens” marks a three year high in how audiences perceive the value of content. The study reveals that the internet’s influence on how entertainment content is consumed and shared continues to grow. Alongside this growth, consumers are increasingly active in sharing their likes and dislikes, both via word of mouth and online. The study illustrates a ‘Conversation Curve’ with most audiences looking to share content they have liked and disliked after they have consumed it, not during the experience. Consumers are also keen to stay in control and not be replaced by notification and recommendation technologies.

In this week’s podcast Nicole Brzeska, Global Head of the Edelman Digital Entertainment practice is joined by Gordon Macmillan, Editor of the Wall Blog and Group Social Media editor for Brand Republic and Luke Mackay, Head of Digital Entertainment UK for a discussion around Edelman’s 6th Social Entertainment Study and the challenges for brands looking to engage online audiences with entertainment content.

The full results of the survey are available via the link in the Downloads section below.

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Want to Build Engagement? Be Inclusive

Want to Build Engagement? Be Inclusive | Radio Hacktive (Fr-Es-En) | Scoop.it
Crowd-sourcing. Co-creation. User-generated content. No matter which of those buzzwords you prefer, the underlying idea is essentially the same: In the world of commercial media, more and more companies are inviting users to help produce the content that they use. What is Facebook, after all, but an immense platform that allows users to operate simultaneously as generators and consumers of information? Or think of the way that most mainstream media outlets now encourage their readers and viewers to submit news tips, video clips, and the like. In short, the line between professional producers and amateur consumers has blurred considerably in recent years.
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Connect with your audience through storytelling – an interview with Samantha Starmer of REI | SlideShare Blog

Connect with your audience through storytelling – an interview with Samantha Starmer of REI | SlideShare Blog | Radio Hacktive (Fr-Es-En) | Scoop.it
With so much information bombarding conference attendees during an event, it's easy to overwhelm and saturate an audience with facts, figures and data.
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Study Finds Young People Using New Media for Participatory Politics — MacArthur Foundation

Study Finds Young People Using New Media for Participatory Politics — MacArthur Foundation | Radio Hacktive (Fr-Es-En) | Scoop.it
Substantial numbers of young people across racial and ethnic groups are engaging in “participatory politics” — acts such as starting a political group online, circulating a blog about a political issue, or forwarding political videos to friends, according to the largest nationally representative study of new media and politics among young people.
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