In any emergency, be it natural disaster or man-made, people's lives are turned upside down. Knowing what's happening, where to go for assistance and who to call for help is crucial to their survival and recovery. The goal of http://www.infoasaid.org is to help humanitarian organisations integrate two way communication into their emergency programmes. This in turn will improve the quality and coverage of humanitarian response. The 'Communication is Aid' animation is designed to demonstrate the positive impact of two way communication with crisis affected populations.