The BBC Media Action team in India are used to tight deadlines. But last October, we faced a deadline with a difference: after cyclone Phailin hit the eastern state of Odisha, we had 72 hours to script, produce and broadcast three radio public service announcements to provide life-saving information to those affected.
The key issues that we needed to communicate immediately to those reeling from the cyclone were: how to make drinking water safe, how to avoid diarrhoea and avoid danger in flood water.
Then in the two months after the cyclone we produced a further eight PSAs, which were played on loudspeakers on auto-rickshaws in remote areas of Odisha where there’s no radio reception.
Here’s what our team learned about how to use radio/audio to help save lives in such an emergency: