Radio Hacktive (Fr-Es-En)

Médecins du monde présente ses actions contre l’exclusion en France

L'ONG Médecins du monde vient d'entamer une campagne au long cours afin de dresser un état des lieux de la précarité et de l'exclusion en France, ainsi qu'un panorama de son travail de proximité auprès des plus démunis. Imaginée par l'agence Meanings et conçue en interne, cette campagne baptisée «Médecins du monde, médecins de tout le monde» s'appuie sur des témoignages sonores, diffusés sur le site de l'ONG ainsi que sur France Info et sur le réseau France Bleu (tous les week-ends jusqu'au 23 juin, puis du 8 septembre au 20 octobre). Ces spots sont complétés, le lundi suivant leur diffusion, par des insertions dans le journal Le Monde ainsi que des bannières.

Within a year, Susan Marjetti turned CBC Toronto into the leading radio programme in Canada. Today "The Metro Morning" is a business model of diversity.
 
Susan Marjetti had a vision. Toronto was and still is the most diverse city in Canada. She wanted CBC to be more relevant to more people.
 
She also had the strategy: recruit, hire, and reach out to the people in the city. Listen to them, include their ideas, and tell their stories.
 
Marjetti finally had the courage. People don't like change. During the first months, Marjetti lost large parts of CBC's core audience. But an even larger share of new listeners appeared, and within a year, the core returned.
 
Over the last decade CBC Toronto has tripled its audience share. "If you build it, they will come, we are living proof of that. Challenge yourself to new ways," Marjetti says.
 
To her, this meant to recruit and hire people of all backgrounds to expand the range of perspectives in the programming department. If you want to be diverse, this needs to reflect in your team.
 
On the other hand, "you need to find the universal to make diversity work." When Marjetti played a short soundbite of a Chinese mother desperately calling out to her kidnapped daughter in Mandarin, she only provided translation afterwards. But the audience had already understood.
 
Susan Marjetti provided an impressive example of how diversity works as a tool of success in public radio.

Original post : http://www.radiodayseurope.com/articles/finding-universal

La UNESCO lo proclamó en 2011 a iniciativa de la Academia Española de la Radio y fue ratificado por la Asamblea General de Naciones Unidas en 2012.

Radio station in north-east Bangladesh enables farmers to share research and tips on seeds, pests and the changing climate

Radio World Combination solar/wind-up radios provide access to education, information for up to 20 million people

Equipped with FM, AM and three SW bands, the Prime Radio can be powered by a solar panel (stored in the back of the radio’s case), its onboard hand-cranked battery charger (based on Freeplay’s original design), or a DC input that can connect to a car battery or, when available, AC mains power. The solar panel comes with a USB port option that can be used to charge cellphones.

The Prime Radio was borne out of Lifeline’s solar-powered MP3 player, which is known as the Lifeplayer. Capable of holding 64 GB of pre-loaded educational/informational content, the Lifeplayer is basically a Prime Radio with an MP3 player and recorder built in. The British Council in Kenya is distributing more than 6,000 Lifeplayers in rural and remote areas of Africa, to further group education in English (an important language for business and commerce in Africa).

“Here’s a vision of lives being improved through simple, yet ingenious technology,” said Tom Hanks, two-time Academy Award winner and Lifeline Energy’s unpaid American ambassador. He is quoted on the organization’s website.

A l’occasion de la 1ère édition de la Journée Mondiale de la Radio initiée par l’Unesco qui se déroule aujourd’hui 13 février, Aegis Media France propose «Paroles d’annonceurs». Le groupe média a ainsi interrogé 9 de ses clients afin de réaliser une série de testimoniaux sur la radio via des spots audio et des films vidéo, avec 3 questions : Que représente pour vous la radio en trois mots ? Quel est votre plus beau souvenir lié à la radio ? Comment écoutez-vous la radio ?