Digging Radio 2.0 for Good Solutions. How connected radios offer engaging audio experience and empower e-listeners communities when getting “smart” on the Networks
More info : www.innovative-broadcast-solutions.com
World Radio Day celebrates a medium that has transformed the way we communicate and that remains at the forefront of the 21st century. On 18 December, 2012, the United Nations General Assembly endorsed the 2011 resolution adopted by the UNESCO General Conference, proclaiming 13 February as World Radio Day, the day United Nations Radio was established in 1946.
The birth of radio in the 19th century ushered in the era of modern communication. The world has changed dramatically since then, but radio has hardly aged a day. It remains widely accessible, relatively cheap and very simple to use. It is still the medium that can carry any message to any place at any time – even without electricity. In situations of conflict and natural disaster, shortwave radio provides a lifeline of information that can save lives.
Radio has embraced the digital revolution to expand its power and reach. Across the world, the cost of broadcasting is decreasing and the number of radio stations is increasing. Citizen journalists and community media are using online radio stations to give voices to those who are rarely heard. More than ever, radio remains a force for social change, by sharing knowledge and providing a platform for inclusive debate.
In a world changing quickly, UNESCO is committed to harnessing the full power of radio to build bridges of understanding between peoples, to share information as widely as possible and to deepen respect for human rights and fundamental freedoms, especially freedom of expression. This is essential for good governance, open societies and sustainable development.
This is why UNESCO works to protect the safety of radio journalists across the world and to support free, independent and pluralistic media, along with the necessary legal frameworks and democratic institutions.
UNESCO is also determined to make full use of community radio to address poverty and social exclusion at the local level and to empower marginalized rural groups, young people and women. Radio is a key platform for education and for protecting local cultures and languages. It is also a powerful way to amplify the voices of young people around the world on issues that affect their lives. We must bolster their skills and give them opportunities to engage fully with radio.
Radio has transformed our past -- it remains a powerful force for shaping a more peaceful, more sustainable and more inclusive future for all. This is UNESCO’s message for World Radio Day.
Help broadcast the message of UNESCO’s Director-General on World Radio Day in all public, private and community radio. (Forthcoming)
Broadcast messages from World Radio Day supporters including Archbishop Desmond Tutu and UNESCO Artist for Peace, the renowned Panamian pianist and jazz composer Danilo Pérez.
Produce a radio programme or public service announcement on one of UNESCO’s themes for World Radio Day 2013 to be broadcast repeatedly on 13 February 2013.
Organize and broadcast World Radio Day themed debates and discussions with media stakeholders (broadcasters, policy-makers, academics, legal community).
Organize phone-in radio shows so listeners can discuss the importance of radio and share memories of great moments in radio history.
Interview local, regional and national radio personalities on World Radio Day.
Share recordings of your radio show and other World Radio Day themed broadcasts on UNESCO’s World Radio Day SoundCloud page. (Forthcoming)
Diffuse our collection of sound bites on famous UNESCO moments. (Forthcoming)
Diffuse UNESCO’s “Did you know that…” audio series on interesting radio facts. (Forthcoming)
Display and distribute Free and Open software for radio programming and scheduling through UNESCO’s Open and Free Source software portal.
Display and distribute radio training courseware from UNESCO’s Radio Production on Open Training Platform.
Display and distribute free UNESCO products about broadcasting Publications on Community Media Publications related to media and information literacy Publications related to the safety of journalists Publications produced or sponsored by UNESCO’s Communication and Information Sector
Join the National Commission for UNESCO in your country to facilitate celebrating national events.
Encourage newspapers/radio/television website editors to place a banner on their sites during World Radio Day on 13 February.
Celebrate World Radio Day with the Children’s Radio Foundation, the World Association of Community Broadcasters (AMARC) or local community radio associations.
Gaming: Underlying interlocking systems that form the 'engine' of an experience inorder to communicate a sense of context, meaning and overall progression (level, points, missions, badges, ranking, trophies)...
This month we are collecting your stories about the good things Americans are doing to make their communities better.
We're calling this project Participation Nation. It's a cooperative effort about cooperative efforts.
We are asking you to participate. Please send us a report, in one short paragraph (100 words or fewer), on some person or group who, by contributing to the community, is changing the world. And please include good, colorful photos of your subjects.
So how do we get started?
Well, this is the beginning of the story. We will write the first entry from here in Washington. And we may contribute some other reports along the way. But you will write the rest — and the best — of the tale.
The rise of mobile in Africa has brought with it obvious opportunities as well as a new class of opportunities that probably didn’t quite exist before. Opportunities for non-profits to reach more people at lower costs, governments to provide services more effectively and across larger geographies, for business to reach more customers and scale at lower cost. Mobile is making it possible for small and medium sized enterprises to compete with big business in ways they couldn’t just a few short years ago. Mobile isn’t just changing the operating landscape for consumer/citizen facing organizations, it’s changing the game.
Last February Sweden, through the Swedish International Development Cooperation Agency (Sida), concluded an agreement under which 30 million Swedish Kronor (around US$4.5 million) will be donated to UNESCO to support its activities in the field of community media, aiming at empowering poor populations, especially women and girls, to exercise freedom of expression and opinion, and be heard in the public debate.
Crowd-sourcing. Co-creation. User-generated content. No matter which of those buzzwords you prefer, the underlying idea is essentially the same: In the world of commercial media, more and more companies are inviting users to help produce the content that they use. What is Facebook, after all, but an immense platform that allows users to operate simultaneously as generators and consumers of information? Or think of the way that most mainstream media outlets now encourage their readers and viewers to submit news tips, video clips, and the like. In short, the line between professional producers and amateur consumers has blurred considerably in recent years.
Communication at the heart of change explains the essential role that information and communication plays in development. Sustainable development demands that people participate in the debates and decisions that affect their lives. They need to be able to receive information, but also to make their voices heard. But the poor are often excluded from these processes by geography and lack of resources or skills. The video explores what can happen when poor and marginalised people are listened to, and given access to the information they need.
Credits Animantion: Sebastian Camilleri and James Finch Voice over: Christina Dixon and Laurence Grissell
Information and Communication Technologies, Poverty and Development: Learning from Experience...
New ICTs certainly add both to the ways in which existing media organizations can reach, and interact with, their audiences, and to the options for creating new types of news and information services....
Community radio networks can give voice to those who were previously limited to being passive listeners, and can increase access to locally-relevant and contextual information and viewpoints...
The European Journalism Centre (EJC) is pleased to announce that it has received financial support from the Bill & Melinda Gates Foundation to advance journalistic coverage of issues related to global development and the United Nations’ Millennium Development Goals. Therefore, in 2013 the EJC will implement a grants programme supported by the Gates Foundation.
The Centre will provide a selection of innovative reporting projects with the necessary funds to enable journalists, editors, and development stakeholders to perform thorough research and to develop entirely new and experimental reporting and presentation methods. They will also be able to use multi-platform approaches and to think laterally across disciplines and techniques of journalistic storytelling. Award decisions, based on journalistic quality and merit, will be taken in complete editorial independence from the Gates Foundation.
Now that most public media stations have become active on social networks — with some combination of Facebook pages, Twitter accounts, blogs and YouTube channels — staff members at many stations are struggling with the question: Are we getting the most bang for our social-media buck?
After all, building and maintaining a meaningful social media presence requires a significant investment of time — and it’s not always easy to measure the return on that investment.
Edelman’s annual study into Entertainment trends is now in its sixth year. The research tracks the impact of social media and new platforms on entertainment audiences in the UK and US, revealing the key issues that entertainment brands and communication professionals should consider when looking to engage audiences with content.
This year’s study “Value and Engagement in an Era of Social Entertainment and Second Screens” marks a three year high in how audiences perceive the value of content. The study reveals that the internet’s influence on how entertainment content is consumed and shared continues to grow. Alongside this growth, consumers are increasingly active in sharing their likes and dislikes, both via word of mouth and online. The study illustrates a ‘Conversation Curve’ with most audiences looking to share content they have liked and disliked after they have consumed it, not during the experience. Consumers are also keen to stay in control and not be replaced by notification and recommendation technologies.
In this week’s podcast Nicole Brzeska, Global Head of the Edelman Digital Entertainment practice is joined by Gordon Macmillan, Editor of the Wall Blog and Group Social Media editor for Brand Republic and Luke Mackay, Head of Digital Entertainment UK for a discussion around Edelman’s 6th Social Entertainment Study and the challenges for brands looking to engage online audiences with entertainment content.
The full results of the survey are available via the link in the Downloads section below.
Substantial numbers of young people across racial and ethnic groups are engaging in “participatory politics” — acts such as starting a political group online, circulating a blog about a political issue, or forwarding political videos to friends, according to the largest nationally representative study of new media and politics among young people.
Innovative communication and information technologies are no longer luxuries for big radio stations,” says Irina Bokova, Director-General of UNESCO. Through a UNESCO project, staff at modest radio stations like Iso-Community Radio in a remote Northern province of Zambia will be trained to use new media and mobile phones to improve their broadcasts.
Speaking of good data, you might ask: "What's the obsession over data all about?"
Simple: We've been using outdated, ineffective models for measurement. In the Internet world, this has been going on for the better part of 17 years (which is a lifetime)! The fact that most companies still can't account for 50% of their media spend is, well, pathetic. And some are getting sick of it. And so are the people who consume, share and/or remix content -- they simply don't care about ads and don't want them flooding their social media feeds. They will, however, tolerate or even enjoy ads if they are used as containers of good content or shareable utilities of one sort or another.
For example, the value of a sponsored story on Facebook isn't the fact that it's more relevant (which it is), it's the fact that it's something that you might've discovered just by clicking around a page, and that's the difference -- you engage with something you discover rather than something you're just being served. Instead of a brand having to support a conversation that's already happening, a person can go to a storefront with all the goods and services they need. This means conversations remain as free, valuable bits of information and fCommerce remains relatively unfettered because the endorsement comes from a person, not a brand.
This paper introduces a framework to examine the relative effectiveness and cost-effectiveness of different information and communications technologies to deliver a range of social services, using a case example of rural Bangladesh.
It focuses particularly on major sectors such as agriculture, education, disaster response and healthcare.
An expert elicitation (using both local and international experts) on ICT effectiveness by service domains shows localization as the key determining factor for any technological intervention. Community based radio broadcasting (CR) appears as the dominant option among the considered ICTs.
...We conclude with a proposed set of policy and operating recommendations to enable effective technology-based information services for rural Bangladeshi development.
Local rural radio, which has Internet access, is emerging as one such successful intermediary because it is accessible, affordable and cheap to produce. Further, radio is a mass and an oral medium that promotes community interaction and social communication processes. Radio and Internet can benefit from each other in the following ways:
- Internet resources for radios to exchange information and programming, such as InterWorld Radio, providing access to a huge range of journalists’ reports on a variety of topics;
- Radios using the Internet to provide a variety of information to their listeners; a well-known example is the UNESCO-supported Kothmale Internet Project in Sri Lanka.