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Radio Hacktive (Fr-Es-En)
Digging Radio 2.0 for Good Solutions. How connected radios offer engaging audio experience and empower e-listeners communities when getting “smart” on the Networks
More info : www.innovative-broadcast-solutions.com
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In social media metrics, ROI is more than a sum of fans | Current.org

In social media metrics, ROI is more than a sum of fans | Current.org | Radio Hacktive (Fr-Es-En) | Scoop.it

Now that most public media stations have become active on social networks — with some combination of Facebook pages, Twitter accounts, blogs and YouTube channels — staff members at many stations are struggling with the question: Are we getting the most bang for our social-media buck?

After all, building and maintaining a meaningful social media presence requires a significant investment of time — and it’s not always easy to measure the return on that investment.

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Value, Engagement and Trust in the Era of Social Entertainment and Second Screens | Edelman Editions

Value, Engagement and Trust in the Era of Social Entertainment and Second Screens | Edelman Editions | Radio Hacktive (Fr-Es-En) | Scoop.it
Edelman’s annual study into Entertainment trends is now in its sixth year. The research tracks the impact of social media and new platforms on entertainment audiences in the UK and US, revealing the key issues that entertainment brands and communication professionals should consider when looking to engage audiences with content.

This year’s study “Value and Engagement in an Era of Social Entertainment and Second Screens” marks a three year high in how audiences perceive the value of content. The study reveals that the internet’s influence on how entertainment content is consumed and shared continues to grow. Alongside this growth, consumers are increasingly active in sharing their likes and dislikes, both via word of mouth and online. The study illustrates a ‘Conversation Curve’ with most audiences looking to share content they have liked and disliked after they have consumed it, not during the experience. Consumers are also keen to stay in control and not be replaced by notification and recommendation technologies.

In this week’s podcast Nicole Brzeska, Global Head of the Edelman Digital Entertainment practice is joined by Gordon Macmillan, Editor of the Wall Blog and Group Social Media editor for Brand Republic and Luke Mackay, Head of Digital Entertainment UK for a discussion around Edelman’s 6th Social Entertainment Study and the challenges for brands looking to engage online audiences with entertainment content.

The full results of the survey are available via the link in the Downloads section below.

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Comment les réseaux sociaux génèrent & capturent-ils la valeur ajoutée?

Comment les réseaux sociaux génèrent & capturent-ils la valeur ajoutée? | Radio Hacktive (Fr-Es-En) | Scoop.it

Les réseaux sociaux sont partout, de plus en plus omniprésents. Certains investisseurs -comme beaucoup d’autres personnes- ont la forte intuition que c’est dans les réseaux sociaux que se trouve le business de demain. Et pourtant, l’effondrement du cours de bourse de Facebook montre que l’on surestime parfois la valorisation de ces ovnis du web 2.0. A tel point que le Nasdaq prévoit un remboursement des investisseurs! D’ailleurs, les analystes de marché on était “in fine” très critique sur le business model de Facebook.


Via Made In Ecommerce, Fabrice, Laurent Lenclud
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