Radio Futures
169 views | +0 today
Radio Futures
Following global developments in the radio space
Curated by Radio Futures
Your new post is loading...
Your new post is loading...
Rescooped by Radio Futures from Digital Radio
Scoop.it!

Radio needs to understand what the automakers are thinking

The average age of a car in the U.S. is now 11 years old – and that means that in the next year or so, many Americans will be in the market for a new vehicle. And many of these consumers will purchase one that is equipped with a system like Ford’s SYNC and Toyota’s Entune. This is significant because as we learned in Techsurvey8, a majority of our 57,300 respondents say the lion’s share of the broadcast radio listening takes place behind the wheel.


Via radiomike
more...
Nicolas Moulard - Actuonda's curator insight, December 11, 2012 4:34 PM

 

Rudolf Kabutz's curator insight, January 12, 2013 3:30 AM

When will such cars come to Africa when the average lifespan of cars on the continent is most likely more than 20 years?

Rescooped by Radio Futures from Digital Radio
Scoop.it!

Radio needs to understand what the automakers are thinking

The average age of a car in the U.S. is now 11 years old – and that means that in the next year or so, many Americans will be in the market for a new vehicle. And many of these consumers will purchase one that is equipped with a system like Ford’s SYNC and Toyota’s Entune. This is significant because as we learned in Techsurvey8, a majority of our 57,300 respondents say the lion’s share of the broadcast radio listening takes place behind the wheel.


Via radiomike
more...
Nicolas Moulard - Actuonda's curator insight, December 11, 2012 4:34 PM

 

Rudolf Kabutz's curator insight, January 12, 2013 3:30 AM

When will such cars come to Africa when the average lifespan of cars on the continent is most likely more than 20 years?