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Following global developments in the radio space
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Nokia’s new mapping service is HERE and looks ready to disrupt

Nokia’s new mapping service is HERE and looks ready to disrupt | Radio Futures | Scoop.it

Maps are important, just ask Apple. There is superior mapping software though, and it belongs to Nokia. Nokia’s new mapping product HERE is not yet “here”, but it is a GPS app for iOS and Android, made the Nokia way.


Via Luís António Santos
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Social media for broadcasters: 5 golden rules

Social media for broadcasters: 5 golden rules | Radio Futures | Scoop.it

By radiomike

 

1. Less is more

On social media platforms, quality is definitely more important than quantity. One of the biggest mistakes that brands sometimes make is to throw up a lot of content onto Facebook or Twitter in a way that is neither engaging nor connecting.

 

Do not post content unless you believe that it is relevant and that your audience will care. Unless you are providing optimised content that serves a real need, it will not generate more listening or viewing.

 

2. Being there is not enough

"Everyone is on Facebook, so we should be too," is not a social media strategy. Since a compelling and successful presence on social media will require resources, it sometimes helps to think of what you hope to achieve as a ROI (Return On Investment).

 

And it has to be an on-going investment in order to bear fruit. As in the real world, relationships take time to develop and strengthen.

 

Listeners and viewers are happy and often expect to see their favourite channel, station or programme on Facebook and Twitter, but you must acknowledge that they are there.

 

Social media is about conversation, not shouting a message. Listen to what your fans are saying and never stop listening.

 

One of the cardinal sins is to ask questions and then disappear. A comment must be answered, no less than a ringing telephone.

 

It is not enough to give away lots of tickets and prizes. Unless you acknowledge your audience socially, you make them feel that you don't care.

 

Above all, people want to feel that they are part of your channel or brand and that they belong. When you ask them to like you on Facebook or to follow you on Twitter, they think that you are trying to start a conversation and that you care.

 

It is wrong to ask them to do these things unless you are prepared to respond to their comments and ideas.

 

All of this requires specialized training to help journalists and producers to understand the benefits of social media, and to know how to participate effectively.

 

3. You're not the only one with an audience

Nowadays everyone has a voice and the power to influence her or his peers. Everyone who is active on Facebook and Twitter has their own audiences.

 

They are all connected to other people who trust them and respect their opinions. They recommend programmes to each other all the time.

 

Social media allow you to interact with a group of listeners or viewers who are emotionally connected to your brand and are motivated to share the content that you provide. If you listen to your fans or followers, they can generate the higher mind share that you will need to achieve higher ratings.

 

Your audience will share content with their individual audiences, who will in turn recommend it to their friends and followers.

 

It is part of human nature that none of us want to feel as though we are excluded from a conversation. Live TV has demonstrated the power of social media when used the "second screen" to enhance the TV experience and to foster TV-based communities.

 

4. Behave as you would in the real world

Everyday rules of etiquette and good behaviour also apply in the world of social media. Furthermore, if something is not interesting in real life there is no reason to think people will care when they see it on your Facebook page.

 

What you had for breakfast will be of little interest or importance to your show's followers unless you are a celebrity presenter. In real life, we would not shout to everyone in a room that someone has paid us a compliment, so why re-tweet vapid praise?

 

It is annoying and clogs up feeds with irrelevant content. If nothing else works, stop and ask yourself, would I be interested if somebody said that to me in real life?

 

5. It's a lot of work - is it worth the effort?

Public service media invest a great deal of resources into creating compelling news programmes, light entertainment , music and fiction. Maximizing visibility is not only a matter of common sense, many see it as an essential part of their remit.

 

Social media help to raise the profile of station or programme brands and to increase rating for linear radio and TV. This happens by making it easier to discover content in several different ways .

 

Firstly, there is the process of recommendation within a peer group. Secondly, hashtags are proving another very effective way of reaching people who are not part of your community.

Thirdly, Google and other search engines rank results from Twitter very high up in search results.

 

In the end, though, it is a question of future survival. We are heading towards a very fragmented future will become increasingly comfortable with choosing which content they want to consume when and where.

 

Gone are the days when broadcasters could shout from the top of the hill to a grateful audience. The Internet is educating listeners and viewers to use their voices and to expect broadcasters to listen and to respond.


Via radiomike
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Les Indés Radios se renforcent

Les Indés Radios se renforcent | Radio Futures | Scoop.it

Le groupement des radios indépendantes revendique 8 millions d'auditeurs quotidiens.

Le groupement des radios indépendantes, les Indés Radios, s’élargit avec quatres nouveaux adhérents ce qui monte leur nombre à 124 : Sud Radio, Wit FM, Radio Orient et Oxygène Radio, selon Libération.


Via Remy Jounin, Pedro Taveira
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BBC calling Europe, via Denmark, for a few days, showcasing DRM ...

BBC calling Europe, via Denmark, for a few days, showcasing DRM ... | Radio Futures | Scoop.it
Digital Radio Mondiale press release, 3 Sept 2012: "The DRM Consortium and Nautel are pleased to announce a special digital DRM broadcast schedule during the International Broadcasting Convention (IBC) in Amsterdam.
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WGN 'historic studio' awaits future as museum piece - Time Out Chicago (blog)

WGN 'historic studio' awaits future as museum piece - Time Out Chicago (blog) | Radio Futures | Scoop.it
Time Out Chicago (blog)WGN 'historic studio' awaits future as museum pieceTime Out Chicago (blog)WGN 'historic studio' awaits future as museum piece. Posted in Robert Feder | Chicago ...
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Hamilton and Dene return to The Wireless : Radio Today

Hamilton and Dene return to The Wireless : Radio Today | Radio Futures | Scoop.it
The Wireless is a service for the over 50s and has been online since May, but will join a couple of DAB multiplexes providing “a mix of music, entertainment and information to improve later life in the UK”.
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Is An All-Digital HD Signal AM's Future? | Audiostream - Everything ...

Is An All-Digital HD Signal AM's Future? | Audiostream - Everything ... | Radio Futures | Scoop.it
That question is pondered in a report in THE LONG BEACH PRESS-TELEGRAM, in which RICHARD WAGONER writes, HD RADIO was supposed to be the savior of AM … more. ... Is An All-Digital HD Signal AM's Future?
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EBU launches bid to secure .radio and .eurovision Top Level Domains

EBU launches bid to secure .radio and .eurovision Top Level Domains | Radio Futures | Scoop.it

The EBU's bid to administrate the Top Level Domains (TLD) .eurovision and .radio is formally underway. Should the applications be successful, .radio (community TLD) will be managed and operated by the EBU on behalf of the global radio community represented by the World Broadcasting Unions (WBU) and other relevant associations. .eurovision (institutional TLD) will be operated directly by EBU on behalf of Members.


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Radio Is An Emotional Attachment

Data from Jacobs Media’s new study suggest that focusing on connecting emotionally and meaningfully with listeners is radio’s best avenue toward remaining relevant and vibrant in the face of new digital competition. While “favorite songs” and local personalities are the highest ranking elements in considering the benefits of radio, there are 4 emotional triggers that listeners value: Having a radio on while they work, Helping them get in a better mood, Providing a feeling of companionship and Offering an escape from the pressures of everyday life. The survey also found that fans of news-talk and sports formats were more likely to turn to their phone seeking streaming content. By far, sports-centric listeners are most likely to follow a sports station or personality on Twitter.


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Launch of DAB transmission network | Business News Asia

Launch of DAB transmission network | Business News Asia | Radio Futures | Scoop.it
Hong Kong's digital audio broadcasting (DAB) service is set to be further enhanced to enable more listeners to enjoy a brand new listening experience, with the transmission network coming into full operation.The Secretary for ...
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Spotify Releases Free Mobile Radio in the U.S. ~ Sociable360.com ...

Spotify Releases Free Mobile Radio in the U.S. ~ Sociable360.com ... | Radio Futures | Scoop.it
If you “like” a track, it'll automatically be saved to your playlist so you can listen to it later. The app is also social: you can look at your friends' playlists and create radio stations based on their tastes.
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Dab Radio Stations ? Do They Make Sense ? | DAB Radios - Buy ...

The DAB transmissions can be found in greater than twenty nations and in several nations like Australia you will discover even DAB+ transmissions. Considering that the availability of stations are much more in DAB radio, ...
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Mobile phones – perfect for radio news | National ... - Capital Digital

Mobile phones – perfect for radio news | National ... - Capital Digital | Radio Futures | Scoop.it
Mobile telephones are a much more accessible, effective radio receiver. Over the years, DAB has hoovered up too much skill, money and hope. Once upon a time it was the future, the digital broadcasting device.
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UK government to announce switchover decision in 2013

At the Drive 2 Digital conference held by Digital Radio UK at the BBC's new broadcasting house, Broadcast Minister Ed Vaizey announced the countdown to radio switchover now had inevitable momentum and that government would announce a decision on radio switchover in 2013.


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Succès pour le lancement deEuronews Radio

Succès pour le lancement deEuronews Radio | Radio Futures | Scoop.it

Succès pour le lancement de Euronews Radio qui confirme la stratégie cross-média de la marque et présage de la radio du futur

 

Euronews Radio : « soyez à l’écoutedu monde »

 

Un mois à peine après son lancement, la radio numérique d’Euronews crée la surprise avec 300 000 auditeurs, tout en multipliantles partenariats partout dans le monde.

 

La programmation de la radio est particulièrement riche et se distingue par la présence de plages musicales originales entre les news. La radio propose des bulletins d’information toutes les 15 minutes en matinée entre 6h00 et 10h00 puis toutes les 30 minutes mais aussi des sujets économie, sport, culture, science et musique.


Les plages musicales diffusées toutes les heures ont été soigneusement sélectionnées pour offrir aux auditeurs une nouvelle expérience sur un média tel que la radio : s’informer sur le monde et apprécier une programmation originale !


Cross-média  encore, Certains titres diffusés actuellement sont notamment issus de la compilation Eurovibes by Euronews editée par Pschent

 

Euronews Radio, disponible dans les éditions anglaise, allemande, espagnole, française, italienne et russe, a été retenue pour le projet de RNT en France.

 

Euronews Radio a été conçue en collaboration avec Espace Group,société média qui se développe depuis plus de 30 ans dans la création et la production de radios. Espace Group a notamment développé en exclusivité pour Euronews un habillage sonore spécifique.

 

itunes.apple.com/fr/album/eurovibes-by-euronews/id560553857.


Via Olivier Cauchois
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France launches pay-radio services

France launches pay-radio services | Radio Futures | Scoop.it

Onde Numérique has recieved the green light from French Media regulator CSA to operate a premium pay-radio package in France on the L-band frequencies.


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Malawian: Radio program changes sexual lives of rural youth

Malawian: Radio program changes sexual lives of rural youth | Radio Futures | Scoop.it
Chikandira and his peers have formed the Tiyanjane radio listening club and they regularly meet to listen to the Maziko programme that is produced by the Pakachere Institute of Development and Health Communications.
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What is the future of AM radio? - Newsworks.org

What is the future of AM radio? - Newsworks.org | Radio Futures | Scoop.it
What is the future of AM radio?Newsworks.orgMichael Harrison is publisher of Talkers Magazine, a trade publication for talk radio. He says migrating to FM has been "just around the corner" for decades.
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The Radio in Decline The Radio Reinvented Why We Must Update Our Radio ... - PolicyMic

The Radio in Decline The Radio Reinvented Why We Must Update Our Radio ... - PolicyMic | Radio Futures | Scoop.it
PolicyMicThe Radio in Decline The Radio Reinvented Why We Must Update Our Radio ...PolicyMicCommercial FM rock stations are being sold off, National Public Radio faces being cut off by the federal government at least once a year, and the voice of...
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RadioWatch: Global Digital Radio Broadcasting Update 2012 released

RadioWatch: Global Digital Radio Broadcasting Update 2012 released | Radio Futures | Scoop.it
New countries that have launched or accelerated rollout of DAB/DAB+ digital radio in the last year include Australia, Belgium (French speaking), Germany, Gibraltar, Hong Kong, Hungary, Ireland, Italy, Malta, Netherlands, ...
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Gap between journalism education and journalism profession

Gap between journalism education and journalism profession | Radio Futures | Scoop.it

Journalism education needs to incorporate more “new skills” to catch up with what is expected of the next generation of journalists. This is an observation based on a comparison of skills emphasized by media professionals and skills being taught in journalism schools.


Via Luís António Santos
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Digital radio the latest music craze | Young Island

Digital radio the latest music craze | Young Island | Radio Futures | Scoop.it
It detailed the rise of royalties from digital music services (Pandora, SiriusXM radio, etc) as a legitimate and significant source of income for record companies and artists. With the rapid decline of music sales, it suggested that ...
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Imagination Technologies' full-year profits rise 53% - BBC News

Imagination Technologies' full-year profits rise 53% - BBC News | Radio Futures | Scoop.it

Imagination Technologies' full-year profits rise 53% But take-up in the UK has been hampered by slow adoption of the DAB digital radio standard.

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WorldDMB - Launch of DAB transmission network (20-06-2012)

WorldDMB - Launch of DAB transmission network (20-06-2012) | Radio Futures | Scoop.it
Hong Kong's digital audio broadcasting (DAB) service is set to be further enhanced to enable more listeners to enjoy a brand new listening experience, with the transmission network coming into full operation.
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Voice of Russia Begins UK Broadcasts - Radio World

Voice of Russia Begins UK Broadcasts - Radio World | Radio Futures | Scoop.it
Voice of Russia Begins UK BroadcastsRadio WorldRadio World Russian broadcaster expands service by offering program in U.K.. ... The service is available weekdays from 4–7 p.m. via a DAB frequency.
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