Internet radio listening “is no longer a trend, it’s a behavior” | Radio digitale |

From today's TRI coverage of the RAIN Summit West in Las Vegas: A new TargetSpot study from Parks Associates shows that 42% of the U.S. population is listening to Internet radio. TargetSpot CEO Eyal Goldwerger (pictured) says that represents 8% growth from last year’s study. He says the online audience is “valuable and desirable,” with 42% from households with kids, and 22% in households with more than $100,000 in income...

Goldwerger says, “75% of Internet radio listeners change stations at least once daily.” And 64% change Internet radio websites (leaving Pandora, Slacker, iHeartRadio, etc.) at least once daily. Goldwerger ends the data-run with the puzzle about Internet radio – “86% do not pay for premium access to content.” To Goldwerger, who’s in the business of selling ads online, that represents opportunity. He says Internet radio listeners are “opting in for advertising.”

Via Nicolas Moulard - Actuonda