From today's TRI coverage of the RAIN Summit West in Las Vegas: A new TargetSpot study from Parks Associates shows that 42% of the U.S. population is listening to Internet radio. TargetSpot CEO Eyal Goldwerger (pictured) says that represents 8% growth from last year’s study. He says the online audience is “valuable and desirable,” with 42% from households with kids, and 22% in households with more than $100,000 in income...
Goldwerger says, “75% of Internet radio listeners change stations at least once daily.” And 64% change Internet radio websites (leaving Pandora, Slacker, iHeartRadio, etc.) at least once daily. Goldwerger ends the data-run with the puzzle about Internet radio – “86% do not pay for premium access to content.” To Goldwerger, who’s in the business of selling ads online, that represents opportunity. He says Internet radio listeners are “opting in for advertising.”
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