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Radio 2.0 (En & Fr)
IV Rencontres Radio 2.0 Paris le 13 octobre 2014 à Radio France. Consultez toutes les archives sur www.rr20.fr et suivez l'actualité sur ce Scoopit (Francais + English) #Multiplaform #Personnal #Interactive #Contextual #Social #Local #Mobile #Hybrid
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Rescooped by Nicolas Moulard - Actuonda from Transmedia: Storytelling for the Digital Age
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A word in your ear: how audio storytelling got sexy

A word in your ear: how audio storytelling got sexy | Radio 2.0 (En & Fr) | Scoop.it

In a cultural milieu dominated by long-form television dramas such as Breaking Bad and Madmen, how has the apparently simple activity of audio storytelling gained such clout?

In the US, documentary radio programs such as RadioLab, This American Life and Radio Diaries enjoy sold-out stage shows telling real-life stories that combine serious journalism with compelling personal narratives, philosophical discourse and an irreverent but always engaging tone.

The “new wave” of US radio often features at the hugely popularThird Coast International Audio Festival in Chicago. Julie Shapiro, curator since the festival’s inception in 2000, told me once, when I interviewed her, that “there’s a whole perfect storm” happening to make audio storytelling sexy: podcasting, ease of digital recording and production, and use of social media to promote and disseminate stories.

Shapiro coined Third Coast’s key tenet: “important radio can sound beautiful”. Such a view was a radical antidote to the turgid, formulaic reportage that had infected much of US public radio, whereby “documentary” had become associated with “worthy”.


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The Digital Rocking Chair's curator insight, December 1, 2013 10:58 PM


Siobhán McHugh:  "In a cultural milieu dominated by long-form television dramas such as Breaking Bad and Madmen, how has the apparently simple activity of audio storytelling gained such clout?"

Metta's curator insight, December 2, 2013 7:46 AM

visual in terms of visualizing what you hear :)

Evie Mouton's comment, December 7, 2013 1:27 AM
very interesting
Scooped by Nicolas Moulard - Actuonda
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Radio Ratings Growth Through Storytelling: ANTENNE BAYERN | Radio))) ILOVEIT

Radio Ratings Growth Through Storytelling: ANTENNE BAYERN | Radio))) ILOVEIT | Radio 2.0 (En & Fr) | Scoop.it

Storytelling lets radio listeners stay tuned longer & creates radio ratings growth, says program director Valerie Weber of Germany's #1 station ANTENNE BAYERN

 

Feelings and emotions, not facts and thoughts, create epic radio content. How Germany’s #1 station achieved a huge radio ratings growth through storytelling.

Program director Valerie Weber of Germany’s top radio brand ANTENNE BAYERN shared at Radiodays Europe 2013 how storytelling enabled them to increase their average hour reach by 30% in 1 year, and why radio is more than image values and program formats. “Good stories are the glue that can keep your listeners loyal for a long time.”

Nicolas Moulard - Actuonda's insight:

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Rescooped by Nicolas Moulard - Actuonda from MEDIA NOW
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Why brands need to embrace storytelling

Why brands need to embrace storytelling | Radio 2.0 (En & Fr) | Scoop.it
To build on the opportunities that today’s hyperconnected and social consumer as well as new distribution platforms offer, agencies and brands need to move away from thinking about branded content and embrace true storytelling.

Via Omar Kattan - New Age AdMan, EBUZZ
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Jeff Domansky's curator insight, October 13, 2013 7:20 PM

More storytelling and less shouting would do marketing a world of good!

Michelle Nelson LeBow's curator insight, October 15, 2013 12:01 PM

The magic behind the story is the emotional experience we have when we hear a story.  The only way to create a story experience is to tell a repeatable drama that includes all the story elements in the personal story model.

 

To learn about the personal story model  of elements needed in a repeatable drama -- story truth, setup, hero/villian, struggle, arc-tension and finale visit www.michellelebow.net.

Michelle Nelson LeBow's curator insight, October 15, 2013 12:13 PM
Michelle Nelson LeBow's insight:

The magic behind the story is the emotional experience we have when we hear a story.  The only way to create a story experience is to tell a repeatable drama that includes all the story elements in the personal story model.

 

To learn about the personal story model  of elements needed in a repeatable drama -- story truth, setup, hero/villian, struggle, arc-tension and finale visit www.michellelebow.net.

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Powerful Storytelling On Air with Valerie Geller & Valerie Weber @ Radiodays Europe 2013 [video]

Panelists: Valerie Weber, PD, BBRadio Berlin DE David Reeves, Producer, BBC Radio Humberside, UK
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