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Radio 2.0 (En & Fr)
IV Rencontres Radio 2.0 Paris le 13 octobre 2014 à Radio France en préparation Restez informé sur www.rr20.fr et suivez l'actualité sur ce Scoopit (Francais + English) #Multiplaform #Personnal #Interactive #Contextual #Social #Local #Mobile #Hybrid
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La ville de Chambly lance sa webradio aujourd’hui | Le Parisien

La ville de Chambly lance sa webradio aujourd’hui | Le Parisien | Radio 2.0 (En & Fr) | Scoop.it

Disponible à partir d’aujourd’hui sur le site de la ville, Chambly radio émettra depuis le studio aménagé au sous-sol de la nouvelle école de musique, où le directeur d’antenne, Rémy Jounin (ci-dessus), a pris place depuis mars.

 

C’est la première du genre dans l’Oise, et même au-delà. A midi, Chambly radio commencera à émettre depuis son petit studio fraîchement aménagé (pour 30 000 €) au sous-sol de la nouvelle école de musique.
Elle sera disponible 24 heures sur 24 sur le site de la ville et via une app pour smartphone et sera animée par des bénévoles.

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Radio, Not the Internet, Might Be The Future of Local News

Radio, Not the Internet, Might Be The Future of Local News | Radio 2.0 (En & Fr) | Scoop.it

In the age of the Internet, the biggest opportunity in localized programming may come from a much older medium: the radio.

For the first time, neighborhoods will be able to bid on local radio wavelengths. Here's what that means for cities.

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Local Ad Spend: $150B in 2016 - Where Will It Be Spent?

Local Ad Spend: $150B in 2016 - Where Will It Be Spent? | Radio 2.0 (En & Fr) | Scoop.it

BIA/Kelsey's 2012 Media Ad View reports indicate local advertising spending will grow from $132 billion in 2011 to more than $150 billion in 2016, representing a compound annual growth rate of 2.6 percent. Within those numbers, mobile and online will account for the largest increase in local ad spending, rising from $11.1 billion in 2011 to $21.8 billion in 2016 (CAGR: 14.4 percent)

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NPR’s New Ability to Power Streaming Monetization | Marc Ramsey Media

NPR’s New Ability to Power Streaming Monetization | Marc Ramsey Media | Radio 2.0 (En & Fr) | Scoop.it
NPR’s recent deal with Triton Digital is more than a means of measuring webcast metrics. It’s also an important step in the direction of monetizing NPR’s streaming content and sharing that revenue potential and that power with affiliate stations.

In particular, this new deal gives local affiliates the ability to replace over-the-air spots with stream-only spots. Given the unique nature of the content, the revenue prospects for both local stations and the network are considerable.

 

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Local Ad Buyers See More Pitches For Digital Ads Than For Any Other Medium

Local Ad Buyers See More Pitches For Digital Ads Than For Any Other Medium | Radio 2.0 (En & Fr) | Scoop.it

Between newspapers, radio, TV, directories, digital media, and other local ad sales forces, there are 81,000 local advertising sales reps in the USA. With 63% of them engaged in selling some type of online advertising, there is mounting market pressure for local ad buyers to go digital with their marketing dollars. What types of online ads will they spend money on this year, and how will they measure their success? The answers are in this week's connected.

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Absolute Radio launches demographic- and location-based targeting | News | New Media Age

Absolute Radio launches demographic- and location-based targeting | News | New Media Age | Radio 2.0 (En & Fr) | Scoop.it
Absolute Radio is making its first foray into demographic- and location-based ad targeting following a tie up with technology specialist AdSwizz.The commercial radio broadcaster has kicked off its In-stream ad service, which will give advertisers the opportunity to run integrated ad formats including branded content.
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How to Make Local Digital Sales Vastly More Effective | Marc Ramsey

BuzzBoard is a complete digital presence analysis platform that enables reps to sell smarter and more efficiently.

Local radio is now, more than ever, in the local media business.

And that means not just selling spots or selling digital ideas that live around those spots.  It also means helping your current and potential clients create better media themselves and compete more effectively in the digital space your radio brand doesn’t own.

But how to do that effectively and efficiently?

That’s where BuzzBoard comes in.

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How NPR drove traffic to a local station by geotargeting stories on Facebook

How NPR drove traffic to a local station by geotargeting stories on Facebook | Radio 2.0 (En & Fr) | Scoop.it
When NPR shared links to KPLU stories on its Facebook page — only visible to people in the Seattle area — the station's website got record traffic.

Via Noémie Dansereau-Lavoie
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Radio Intelligence - What “Local” REALLY Means (and it’s not what you think)

Radio Intelligence - What “Local” REALLY Means (and it’s not what you think) | Radio 2.0 (En & Fr) | Scoop.it
It’s a constant refrain in the radio industry. It’s usually expressed as one of our key advantages relative to media and advertising options which are not “local” and not active in the local community.
What what does “local” mean – really?
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Pandora: 400 Local Ad Campaigns In 2012 | NetNewsCheck.com

Pandora: 400 Local Ad Campaigns In 2012 | NetNewsCheck.com | Radio 2.0 (En & Fr) | Scoop.it
Online radio company Pandora today announced that it has confirmed more than 400 local advertising campaigns in the first quarter this year.

"Our cutting-edge advertising solutions are rapidly becoming a top choice among local marketers eager to combine the power of targeting with digital, mobile, audio and video advertising solutions to get their campaigns seen and heard by exactly the right group of people,” John Trimble, Pandora’s chief revenue officer said in a statement.

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Webradios : le jeu de séduction de l’annonceur idéal est lancé | Radiopub

Webradios : le jeu de séduction de l’annonceur idéal est lancé | Radiopub | Radio 2.0 (En & Fr) | Scoop.it

Le modèle économique de la webradio se profile. Monétisation des flux sans pub, pré roll, display, spots, OPS, affiliation, e-commerce… Les sources de profits sont multiples. Les revenus potentiels des webradios sont bien plus diversifiés que ceux de leurs ancêtres, les FM. Il faut maintenant séduire l’annonceur, lui expliquer ce qu’il a à gagner. Pour en arriver là, il est nécessaire de respecter quelques règles de bases...

Michel Collin présente des 7 lois fondamentales de la radio qui s’imposent aux webradios : Présence, proximité, promotion, mkg, valeur, integration.

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Taking On Radio Stations, Pandora Targets Local Ad Dollars - Forbes

Taking On Radio Stations, Pandora Targets Local Ad Dollars - Forbes | Radio 2.0 (En & Fr) | Scoop.it
Already a large online radio destination, Pandora is moving aggressively into local advertising by positioning itself against local radio stations.
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